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I knew I wanted to create a character who was nerdy and kind of square, so when I drew a square sponge, everything came together. And originally his name was SpongeBoy, but there we couldn't use that for trademark reasons.
Generally, we try not to write down to kids. We really just try to write a visual, character-driven cartoon that has a lot of slapstick and really appeals to us. I guess we are just lucky that other adults find that amusing, too.
One night, I was really beat; we worked really late and went to get food at some takeout place. And I leaned over against this gumball machine, just exhausted, and there was a SpongeBob looking back at me. And it's just, like, 'Oh, brother.'
A sponge is a funny animal to center a show on. At first, I drew a few natural sponges - amorphous shapes, blobs - which was the correct thing to do biologically as a marine science teacher. Then I drew a square sponge, and it looked so funny.
The main thing about SpongeBob is that he celebrates innocence. His outlook on life is very optimistic and earnest, and I think kids relate to that. He has a creative spark in the same way children are very creative from an open and naive perspective.
In the show, the whole point of the fast food - the fact that SpongeBob loves being part of the fast-food chain and that being a manager is his ultimate dream - it's ironic. It's something that most people don't think is a great thing to try to achieve.
Laurel and Hardy are among my strongest influences, and I think they're perfect examples of two naive, kid-like characters that are still funny today. In fact, they're a lot like SpongeBob and Patrick, walking around in their own little world and causing a fine mess.
I thought, well, what about a show that stars undersea creatures, and some of the ones you rarely see animated. So, from there, I just started drawing different animals in a kind of a setting that was this nautical world. It's not realistic but sort of a fantastic environment.
I was thinking about what would it be, what would the characters be like, and it just suddenly dawned on me that, hey, nobody is doing an underseas show. So I started drawing these weird invertebrate animals, various characters like crawfish and starfish and squids and sponge.
Most sponges in the ocean are sedentary: They attach themselves to a rock and sit and filter-feed the rest of their lives and reproduce, and that's about it. Not that they are not interesting, but they are not that kinetic. They are not mobile. They don't cook Krabbie Patties!
We wanted the humor to come from the characters and their world - you go down there to escape the world up here for a while. So when the crew would write jokes that would refer to American TV or culture, I'd just eliminate them because it just seemed odd that SpongeBob would know about it.
When I pitched the show, I made this special seashell. You could pick it up and hear me singing, 'Spongeboy, Spongeboy!' I also made an aquarium with Patrick planted on the side, SpongeBob sitting on a barrel, and Squidward inside. I wore a Hawaiian shirt. I don't know what they thought of it.
Our characters act silly, even totally ridiculous at times, and most of our jokes don't come out of pop cultural references. It seems like we're aiming at a child audience, but everyone can laugh at the basic human traits that are funny. It's playful, the humor is playful, the world is playful. You can kind of let go.