It is a testament to the effectiveness of advertising campaigns funded by the animal-user industries that a diet that is bad for us and harmful to the planet is thought of as "normal" and a diet that promotes health, happiness, and well-being is thought of as alternative, abnormal, or faddish. In fact, these days it is relatively easy to find vegetarian options in many restaurants and supermarkets, though you may have to ask.

It's a common myth that athletes and other highly active people need the protein from meat and dairy to fuel their activities and build and repair muscles and other bodily tissues. In fact, there is growing evidence that consumption of too much protein can lead to very serious health issues, including kidney disease, osteoporosis, and cancer. The active body can get all the protein it needs from a diverse, 100% plant-based diet.

In fact, we would know ourselves that we are not meant to be meat eaters, and we would not have allowed ourselves to become conditioned to meat eating in the first place, if the effects of meat eating were felt right away. But since heart disease, cancer, diabetes, osteoporosis, etc. usually take many years to develop, we are able to separate them from their cause (or contributing factors) and go on happily eating an animal-based diet.

Arctic-dwelling Eskimos have no choice but to eat large amounts of meat and animal fat. But let's get our facts straight: according to the American Journal of Clinical Nutrition, Eskimos also have the highest incidences of heart disease and osteoporosis in the world and, in general, short life spans. Perhaps that is something to consider when we are faced with the choice of what to eat for dinner and unlike Eskimos most of us do have choices.

Have you seen how fish are able to swim in a school so precisely relating to their fish-fellows and never clumsily bump into one another? That's because they have a highly developed sense of feeling in their bodies, which enables them to feel not only the movement of the water against their skin but the presence of other beings who are close. They certainly are not cold-blooded in the sense that they are dull, insensitive, and have no feelings.

In fact, numerous scientific laboratory tests and field observations have led to the conclusion that animals are conscious, intelligent, emotional beings. They are not machines and truly feel physical pain when it is inflicted upon them. They are capable of experiencing a wide range of emotions, including loneliness, embarrassment, sadness, longing, depression, anxiety, panic, and fear, as well as joy, relief, surprise, happiness, contentment, and peace.

When I see a person wearing a fur coat, I see not only the coat but the animals who were cruelly abused, killed and skinned to make that coat, and also I see the person wearing that coat being reborn as a poor fox crazily circulating in a tiny cage waiting to be skinned. And I see the poor dairy cow who has been raped and exploited, and in the same picture, I see the new future dairy cow taking her place, in the form of that person putting milk in her coffee, today.

Large factory trawlers indiscriminately scrape and haul up everything from the ocean floor, along with everyone unfortunate enough to get caught in the nets. Roughly one-third of what is dragged in is not profitable fish, but other sea animals, including turtles, whales, dolphins, seals, and seabirds. These beings are referred to by the fishing industry as "by-catch." Severely traumatized and wounded, these animals are subsequently thrown back into the ocean, dead or dying.

Today's fishing industry supplies land farms with fish as well. Over fifty percent of the fish caught is fed to livestock on factory farms and "regular" farms. It is an ingredient in the enriched "feed meal" fed to livestock. Farm animals, like cows, who by nature are vegans, are routinely force-fed fish as well as the flesh, blood, and manure of other animals. It may take sixteen pounds of grain to make one pound of beef, but it also takes one hundred pounds of fish to make that one pound of beef.

It has been an obsession of human beings to create a hierarchy that places the human species on top and lumps all the "other animals" together beneath us. The resulting "speciesism" allows us to look upon animals as less deserving of all manner of rights and considerations than humans. To support this lower status, humans have argued that animals act instinctually; don't have souls; don't feel physical pain like we do; and lack self-consciousness, cognitive intelligence, emotional feelings, morality, and ethics.

As humans, we do get to choose what we eat, and when we choose to eat a plant, we are eating (i.e., harming) just that plant, plus indirectly whatever nutrients that plant consumed over its lifetime (and we are also harming whatever beings may have been living on that plant or who were injured or killed in the harvesting process). But when we eat an animal, we are eating not just that animal, but also indirectly all of the plants and other beings that that animal ate over its lifetime - those plants became the flesh that we eat.

Some meat eaters defend meat eating by pointing out that it is natural: in the wild, animals eat one another. The animals that end up on our breakfast, lunch, and dinner plates, however, aren't those who normally eat other animals. The animals we exploit for food are not the lions and tigers and bears of the world. For the most part, we eat the gentle vegan animals. However, on today's farms, we actually force them to become meat eaters by making them eat feed containing the rendered remains of other animals, which they would never eat in the wild.

Most of the food crops raised in the world today are fed to livestock destined for slaughter for us to eat, and most of the water used is used to raise the food crops that are fed to those animals. It has been estimated that, because of the extraordinary amount of grain it takes to raise food animals, if we reduced the amount of meat we eat by only ten percent, that would free up enough grain to feed all the starving humans in the world. So when we choose to eat meat instead of vegetables, we are choosing to take food away from others who are hungry.

In the United States, the average is two children per family, while in Africa it is five children per family. On the surface, the statistic seems to indicate that Africans are having way too many kids and are taxing the Earth's resources, while American kids are born into families who are able to take care of them. However, the average American child consumes roughly the same resources as fifteen African children. So when an American family says they only have two children, they are actually consuming the resources of an African family of thirty children!

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