If you take action, you will be judged. There's no way around it. The alternative, of course, is much safer. To be ignored. Up to you.

Fans, true fans, are hard to find and precious. Just a few can change everything. What they demand, though, is generosity and bravery.

Transformation al leaders don't start by denying the world around them. Instead, they describe a future they'd like to create instead.

The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.

I believe that uncertainty is really my spirit's way of whispering, I'm in flux. I can't decide for you. Something is off-balance here.

More process, less innovation. More operations, less innovation. More management, less innovation. More entrepreneurs, more innovation.

Attention is a bit like real estate, in that they're not making any more of it. Unlike real estate, though, it keeps going up in value.

All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame, and even dangerously bad ideas.

Excellence isn’t about working extra hard to do what you’re told. It’s about taking the initiative to do work you decide is worth doing.

An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.

The good news is that more than ever, value accrues to those that show up, those that make a difference, those that do work that matters.

Build it, and they will come" only works in the movies. Social Media is a "build it, nurture it, engage them, and they may come and stay.

When enough people care about autism or diabetes or global warming, it helps everyone, even if only a tiny fraction actively participate.

Art is never defect-free. Things that are remarkable never meet spec, because that would make them standardized, not worth talking about.

The problem with requiring people to be loud and angry to get things done is that you're now surrounded by people who are loud and angry.

Everyone will think it's stupid!" "Everyone says it's impossible." Guess what? Everyone works in the balloon factory and everyone is wrong.

Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.

Ideas aren't a sideshow that make our factory a little more valuable. Our factory is a sideshow that makes our ideas a little more valuable!

It's time to stop complying with the system and draw your own map. Stop settling for what's good enough and start creating art that matters.

If you don't like your definition of 'good enough', then feel free to change that, but the goal before shipping is merely that. Not perfect.

Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading.

The secret to being wrong isn't to avoid being wrong! The secret is being willing to be wrong. The secret is realizing that wrong isn't fatal.

Quality is not an absolute measure. It doesn't mean 'deluxeness' or 'perfection'. It means keeping the promise the customer wants you to make.

If you need to conceal your true nature to get in the door, understand that you'll probably have to conceal your true nature to keep that job.

Faith in yourself, in your friends, in your colleagues and most of all, faith in your ability to impact our future is the best strategy I know.

For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.

Life is like skiing. Just like skiing, the goal is not to get to the bottom of the hill. It's to have a bunch of good runs before the sun sets.

The value we create is directly related to how much valuable information we can produce, how much trust we can earn, and how often we innovate.

The best creative solutions don't come from finding good answers to the questions that are presented... They come from inventing new questions!

I think that the economics of book publishing favor hits with long book runs. You make all your money on the last bunch of books, not the first.

In a battle between two ideas, the best one doesn't necessarily win. No, the idea that wins is the one with the most fearless heretic behind it.

Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.

No one has ever built a statue to a critic, it's true. On the other hand, it's only the people with statues that get pooped on by birds flying by.

Optimism is the most important human trait, because it allows us to evolve our ideas, to improve our situation, and to hope for a better tomorrow.

Don't scale because you think there's a pot of gold over that rainbow. Scale because you're ready and eager to do heroic work, every day, forever.

You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.

There's nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.

Marketing used to be what you say Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking.

The sooner we realize that the world has changed, the sooner we can accept it and make something of what we've got. Whining isn't a scalable solution.

You succeed because you've chosen to be confident. It's not really useful to require yourself to be successful before you're able to become confident.

The only path to amazing runs directly through not-yet-amazing . But not-yet-amazing is a great place to start, because that's where you are. For now.

The only thing all successful people have in common is that they're successful, so don't waste your time copying "the successful strategies" of others.

Confusion sets in when you're not sure if your product or service is bought or sold, or worse, if you are a salesperson just waiting for people to buy.

The edge is a great place to be. Inside the box is too dark. Outside the box, there's no leverage. But on the edge of the box, you can get things done!

This notion that it is up to each person to innovate in some way flies in the face of the industrial age, but you know what, the industrial age is over.

We have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you've already figured out, demands initiative.

Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.

Art isn't only a painting. Art is anything that's creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.

A symptom of the revolution: When we state something is impossible in theory, but then change our minds when we discover that it is possible in practice.

Just as we don't spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.

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