Pick the target, freeze it, personalize it, and polarize it. Cut off the support network and isolate the target from sympathy. Go after people and not institutions; people hurt faster than institutions. (This is cruel, but very effective. Direct, personalized criticism and ridicule works.)

Any revolutionary change must be preceded by a passive, affirmative, non-challenging attitude toward change among the mass of our people. They must feel so frustrated, so defeated, so lost, so futureless in the prevailing system that they are willing to let go of the past and chance the future.

Many of the lower middle class are members of labor unions, churches, bowling clubs, fraternal, service, and nationality organizations. They are organizations and people that must be worked with as one would work with any other part of our populations - with respect, understanding, and sympathy.

Love and faith are not common companions. More commonly power and fear consort with faith....Power is not to be crossed; one must respect and obey. Power means strength, whereas love is a human frailty the people mistrust. It is a sad fact of life that power and fear are the fountainheads of faith.

Everybody owned stock in the Capone mob; in a way, he was a public benefactor. I remember one time when he arrived at his box seat in Dyche Stadium for a Northwestern football game on Boy Scout Day, and 8,000 scouts got up in the stands and screamed in cadence, 'Yea, yea, Big Al. Yea, yea, Big Al.'

If the real radical finds that having long hair sets up psychological barriers to communication and organization, he cuts his hair. If I were organizing in an orthodox Jewish community, I would not walk in there eating a ham sandwich unless I wanted to be rejected so I could have an excuse to cop out.

Radicals must be resilient, adaptable to shifting political circumstances, and sensitive enough to the process of action and reaction to avoid being trapped by their own tactics and forced to travel a road not of their choosing. In short, radicals must have a degree of control over the flow of events.

Life is there ahead of you and either one tests oneself in its challenges or huddles in the valleys of a dreamless day-to-day existence whose only purpose is the preservation of a illusory security and safety. The latter is what the vast majority of people choose to do, fearing the adventure into the known.

As an organizer I start from where the world is, as it is, not as I would like it to be. That we accept the world as it is does not in any sense weaken our desire to change it into what we believe it should be - it is necessary to begin where the world is if we are going to change it to what we think it should be.

Organized business has assumed that greater profits would be pretty much of a cure-all, and it has to a major extent ignored the fact that the welfare of business rests upon the welfare of the consumers of a nation; that business or free enterprise will function in a democracy only so long as the democracy functions.

The first step in community organization is community disorganization. The disruption of the present organization is the first step toward community organization. Present arrangements must be disorganized if they are to be displace by new patterns.... All change means disorganization of the old and organization of the new.

An organizer working in and for an open society is in an ideological dilemma to begin with, he does not have a fixed truth - truth to him is relative and changing; everything to him is relative and changing.... To the extent that he is free from the shackles of dogma, he can respond to the realities of the widely different situations.

I prize my own independence too much. And philosophically, I could never accept any rigid dogma or ideology, whether it's Christianity or Marxism…The greatest crimes in history have been perpetrated by such religious and political and racial fanatics, from the persecutions of the Inquisition on down to Communist purges and Nazi genocide.

As an organizer, I start from where the world is, as it is, not as I would like it to be. That we accept the world as it is does not in any sense weaken our desire to change it into what we believe it should be - it is necessary to begin where the world is if we are going to change it to what we think it should be. That means working in the system.

A Marxist begins with his prime truth that all evils are caused by the exploitation of the proletariat by the capitalists. From this he logically proceeds to the revolution to end capitalism, then into the third stage of reorganization into a new social order of the dictatorship of the proletariat, and finally the last stage -- the political paradise of communism.

Lest we forget at least an over the shoulder acknowledgment to the very first radical: from all our legends, mythology and history (and who is to know where mythology leaves off and history begins - or which is which), the very first radical known to man who rebelled against the establishment and did it so effectively that he at least won his own kingdom - Lucifer.

The seventh rule of the ethics of means and ends is that generally success or failure is a mighty determinant of ethics. The judgment of history leans heavily on the outcome of success or failure; it spells the difference between the traitor and the patriotic hero. There can be no such thing as a successful traitor, for if one succeeds he becomes a founding father.

Do you like people? Most people claim that they like people with, of course, a "few exceptions." When the exceptions are added together it becomes clear that they include a vast majority of the people. It becomes equally clear that most people like just a few people, their kind of people, and either do not actively care for or actively dislike most of the "other" people.

The organizer must become schizoid, politically, in order to slip into becoming a true believer. Before men can act an issue must be polarized. Men will act when they are convinced their cause is 100 percent on the side of the angels and that the opposition are 100 percent on the side of the devil. He knows there can be no action until issues are polarized to this degree.

Organized religion has too often followed the road of other people's institutions. It has made adjustments, compromises, and surrenders to a materialistic civilization for the benefit of material security in spite of occasional twinges of conscience and moral protests. The result has been that today much of organized religion is materialistically solvent but spiritually bankrupt.

Men don't like to step abruptly out of the security of familiar experience; they need a bridge to cross from their own experience to a new way. A revolutionary organizer must shake up the prevailing patterns of their lives - agitate, create disenchantment and discontent with the current values, to produce, if not a passion for change, at least a passive, affirmative, non-challenging climate.

It should be borne in mind that the target is always trying to shift responsibility to get out of being the target. There is a constant squirming and moving and strategy . . . on the part of the designated target. The forces for change must keep this in mind and pin that target down securely. If an organization permits responsibility to be diffused and distributed in a number of areas, attack becomes impossible.

The organized labor movement as it is constituted today is as much a concomitant of a capitalist economy as is capital. Organized labor is predicated upon the basic premise of collective bargaining between employers and employees. This premise can obtain only for an employer-employee type of society. If the labor movement is to maintain its own identity and security, it must of necessity protect that kind of society.

A revolution without a prior reformation would collapse or become a totalitarian tyranny. A reformation means that masses of our people have reached the point of disillusionment with past ways and values. They don't know what will work but they do know that the prevailing system is self-defeating, frustrating, and hopeless. They won't act for change but won't strongly oppose those who do. The time is then ripe for revolution

The democratic ideal springs from the ideas of liberty, equality, majority rule through free elections, protection of the rights of minorities, and freedom to subscribe to multiple loyalties in matters of religion, economics, and politics rather than to a total loyalty to the state. The spirit of democracy is the idea of importance and worth in the individual, and faith in the kind of world where the individual can achieve as much of his potential as possible.

The organizers first job is to create the issues or problems, and organizations must be based on many issues. The organizer must first rub raw the resentments of the people of the community; fan the latent hostilities of many of the people to the point of overt expression. He must search out controversy and issues, rather than avoid them, for unless there is controversy people are not concerned enough to act. . . . An organizer must stir up dissatisfaction and discontent.

Theres another reason for working inside the system. Dostoevsky said that taking a new step is what people fear most. Any revolutionary change must be preceded by a passive, affirmative, non-challenging attitude toward change among the mass of our people. They must feel so frustrated, so defeated, so lost, so futureless in the prevailing system that they are willing to let go of the past and change the future. This acceptance is the reformation essential to any revolution.

The end is what you want, the means is how you get it. Whenever we think about social change, the question of means and ends arises. The man of action views the issue of means and ends in pragmatic and strategic terms. He has no other problem; he thinks only of his actual resources and the possibilities of various choices of action. He asks of ends only whether they are achievable and worth the cost; of means, only whether they will work. ... The real arena is corrupt and bloody.

Let the liberal turn to the course of action, the course of all radicals, and the amused look vanishes from the face of society as it snarls, “That’s radical!” Society has good reason to fear the radical. Every shaking advance of mankind toward equality and justice has come from the radical. He hits, he hurts, he is dangerous. Conservative interests know that while liberals are most adept at breaking their own necks with their tongues, radicals are most adept at breaking the necks of conservatives.

Organization for action will now and in the decade ahead center upon America's white middle class. That is where the power is. ... Our rebels have contemptuously rejected the values and the way of life of the middle class. They have stigmatized it as materialistic, decadent, bourgeois, degenerate, imperialistic, war-mongering, brutalized and corrupt. They are right; but we must begin from where we are if we are to build power for change, and the power and the people are in the middle class majority.

Curiosity and irreverence go together. Curiosity cannot exist without the other. Curiosity asks, "Is this true?" "Just because this has always been the way, is the best or right way of life, the best or right religion, political or economic value, morality?" To the questioner, nothing is sacred. He detests dogma, defies any finite definition of morality, rebels against any repression of a free, open search of ideas no matter where they may lead. He is challenging, insulting, agitating, discrediting. He stirs unrest.

The Prince was written by Machiavelli for the Haves on how to hold power. Rules for Radicals is written for the Have-Nots on how to take it away. In this book we are concerned with how to create mass organizations to seize power and give it to the people; to realize the democratic dream of equality, justice, peace, cooperation, equal and full opportunities for education, full and useful employment, health, and the creation of those circumstances in which man can have the chance to live by values that give meaning to life.

The American people were, in the beginning, Revolutionaries and Tories. The American people ever since have been Revolutionaries and Tories. They have been Revolutionaries and Tories regardless of the labels of the past and present. Regardless of whether they were Federalists, Democrat-Republicans, Whigs, Know-Nothings, Free Soilers, Unionists or Confederates, Populists, Republicans, Democrats, Socialists, Communists, or Progressives. They have been and are profiteers and patriots. They have been and are conservatives, liberals, and radicals.

From the moment the organizer enters a community he lives, dreams... only one thing and that is to build the mass power base of what he calls the army. Until he has developed that mass power base, he confronts no major issues.... Until he has those means and power instruments, his tactics are very different from power tactics. Therefore, every move revolves around one central point: how many recruits will this bring into the organization, whether by means of local organizations, churches, service groups, labor Unions, corner gangs, or as individuals.

Radicals, on the other hand, want to advance from the jungle of laissez-faire capitalism to a world worthy of the name of human civilization. They hope for a future where the means of economic production will be owned by all of the people instead of just a comparative handful. They feel that this minority control of production facilities is injurious to the large masses of people not only because of economic monopolies but because the political power inherent in this form of centralized economy does not augur for an ever expanding democratic way of life.

We must face the bitter fact that we have forsaken our great dream of a life of, for, and by the people; that the burning passions and ideals of the American dream lie congealed by cold cynicism. Great parts of the masses of our people no longer believe that they have a voice or a hand in shaping the destiny of this nation. They have not forsaken democracy because of any desire or positive action of their own; they have been driven down into the depths of a great despair born of frustration, hopelessness, and apathy. A democracy lacking in popular participation dies of paralysis.

The people of America are red, white, black, yellow, and all the shades in between. Their eyes are blue, black, and brown, and all the shades in between. Their hair is straight, curly, kinky, and most of it in between. They are tall and short, slim and fat, athletic and anaemic, and most of them in between. They are the different peoples of the world becoming more and more the "in between." They are a people creating a new bridge of mankind in between the past of narrow nationalistic chauvinism and the horizon of a new mankind--a people of the world. Their face is the face of the future.

In this world laws are written for the lofty aim of "the common good" and then acted out in life on the basis of the common greed. In this world irrationality clings to man like his shadow so that the right things get done for the wrong reasons - afterwards, we dredge up the right reasons for justification. It is a world not of angels but of angles, where men speak of moral principles but act on power principles; a world where we are always moral and our enemies always immoral; a world where "reconciliation" means that when one side gets the power and the other side gets reconciled to it.

Share This Page