Quotes of All Topics . Occasions . Authors
I'd love to build a brand, a legacy.
HootSuite never had a big launch. We were lucky to even have office space.
Companies and managers that find a way to harness social media stand to gain.
You can run a sprint or your can run a marathon, but you can't sprint a marathon.
It helps to look at branding as a challenge that entrepreneurs spend years perfecting.
Social media marketers have already shown unusual savvy in executing campaigns in Brazil.
As technology has improved, our digital lives have only grown more tangled and cluttered.
The decision to leave a company you founded and move on to a new project is never an easy one.
As an entrepreneur, the pressures of a startup can be enormous, but it's rarely life or death.
For an older generation of employees, social media often remains misunderstood and underutilized.
From its humble origins in college dorm rooms, social media has quietly crept into the boardroom.
Customer service teams at many companies have already embraced social media, often out of necessity.
Social media is the future, with employers recognizing they need to start hiring people with the right skills.
South America's most populous country, Brazil, is also emerging as one of the region's most social-media savvy.
It may be coincidence that the decline of newspapers has corresponded with the rise of social media. Or maybe not.
For everybody in their busy lives, you need to invest in sharpening your tools, and you need to invest in longevity.
I'm motivated by solving new and challenging problems, especially ones that people say can't or shouldn't be tackled.
LinkedIn and Flickr, among other sites, have already proven freemium can generate revenue in the social media context.
Not using social media in the workplace, in fact, is starting to make about as much sense as not using the phone or email.
Workflow and usability are not afterthoughts; they impact the core of any project and dictate how it should be engineered.
Virtual currencies, used to buy digital goods inside online games, have become an integral part of the Internet landscape.
Tech companies don't exist in a bubble; they draw from and feed into a larger community. Ideally, the relationship is symbiotic.
One of the most important principles I've learned is, every so often, just drop everything. Stop racing from one party to the next.
Social media is the most disruptive form of communication humankind has seen since the last disruptive form of communications, email.
For some people, staying grounded means doing yoga. For others, it's spending time with family. Social media, too, can be a lifesaver.
Although social media is a relatively new form of communication, it has become the primary way retailers and customers are interfacing.
We've all been inundated with so many ingenious, must-have, time-saving apps and tools that we really don't have a second left to spare.
Don't be scared to try new things, but remember to hold on to the vision of your company and the initial successes that defined your brand.
At the most basic level, prioritizing design also represents a practical consideration. It's far easier to design first and engineer later.
Email is familiar. It's comfortable. It's easy to use. But it might just be the biggest killer of time and productivity in the office today.
What drives me is the prospect of turning an obstacle into a business opportunity, and then growing that into something lasting and rewarding.
Understanding and respecting your roots is critical not only to winning the tech talent wars but leaving a legacy that transcends bottom lines.
Amongst high unemployment rates, a competitive job market and a shrinking global economy, the emerging social media industry only continues to grow.
Everybody getting a significant exit creates a legacy and creates something that you can pay forward and bootstrap an industry in a substantial way.
Facebook, Twitter and Google have all opened offices in Brazil, recognizing the importance of localizing their products and customer service efforts.
No surprise that, as companies have adopted social media en masse, demand for software and applications to manage and monitor social use has exploded.
Social media listening tools make it easy to track brand references and mentions, and these functions can still be handled ably by a small, dedicated team.
Social media has shaken up the world of sales, with Facebook, LinkedIn and Twitter offering new ways to hound leads and unprecedented insights into clients.
Ultimately, I'd love to see a legacy company that has alumni that come out of it and go on to create other big things. A maple-syrup mafia, a HootSuite mafia.
The longer you're stuck in a position that doesn't truly challenge you, the less likely you'll be able to leave it. Inertia, in fact, is one of my worst fears.
While consumer social like Facebook and Twitter gets the headlines, perhaps the greatest untapped potential for social networking lies in business applications.
Entrepreneurs, by disposition, are built to think big. When a role no longer affords those opportunities, it might be best to leave it in capable hands and move on.
A critical question to ask when bringing in a new CEO to take the reins of a company you started is: Do you want someone who will maintain company culture or reinvent it?
Payfirma has revolutionized the payment process, consolidating mobile, e-commerce and in-store payments under a single solution, much like HootSuite did for social media.
I'd like to think my company HootSuite is anything but a stodgy old-boys' club. As a social media company, our employees are by and large young, progressive and open-minded.
Everyone told me you can't build a major tech company in Canada. There just aren't enough investors or engineers or top-level managers. Each day, I'm driven to prove them wrong.
The point is that instead of a monolithic brick of printed content - delivered more or less unchanged to all subscribers - social media offers news that is personalized and nimble.
Social media, for all of its limitations, is rarely irrelevant. The stream of updates on your Facebook page, for instance, is algorithmically engineered to be darn-near irresistible.
Although the tech industry is very open to change, many people still have a closed-off mentality where, in the interest of protecting their ideas, they keep them hidden in dark caves.
Anyone working at HootSuite will tell you that I don't sugarcoat my opinions. I heavily encourage feedback and suggestions - partly because I'm blunt about offering the same in return.