The greats - they protect their sleep because it's where the best work comes from. They say no to things. They turn in when they hit their limits. They don't let the creep of sleep deprivation undermine their judgment.

When I dropped out of school at 19 to start my first job in Hollywood, I didn't know anything, and I had no idea where I'd end up. Thankfully, I was attached to some smart and forgiving people who let me learn under them.

Online journalism has always had a sourcing problem. From using unverified 'anonymous tips' to repeating whatever rumor or speculation people are chattering about, the general ethic is, 'We'll publish just about anything.'

Brands are essentially forbidden from saying or associating themselves with the Olympics - something that has been commonly owned by Western Civilization since the Greeks - unless they hand over piles of cash to the Games.

Our first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. Our delusion is that we should be Transformers and not The Blair Witch Project.

The problem with a lot of marketing advice is that the examples they use are not exactly typical. It's hard for businesses, particularly smaller businesses, to relate to the bold innovations of companies like Apple or Tesla.

We want things to go perfectly, so we naturally tell ourselves that we'll get started once the conditions are right or once we have our bearings, when, really, it would be better to focus on making do with how things actually are.

It’s okay to be discouraged. It’s not okay to quit. To know you want to quit but to plant your feet and keep inching closer until you take the impenetrable fortress you’ve decided to lay siege to in your own life—that’s persistence.

If you ask most smart or successful people where they learned their craft, they will not talk to you about their time in school. It's always a mentor, a particularly transformative job, or a period of experimentation or trial and error.

Like pretty much every other ambitious person, I always figured I'd eventually move to New York. It is, at this point, half-dream and half-obligation for people trying to do big things. It's the American Dream inside the American Dream.

I run 5 miles every night. It’s where I go to digest my day, hash out the multitude of information that’s been poured into me in the last wild six months or so, and to try and condense it down to some sort of cohesive strategy to live my life by.

We only have so much energy for our work, for our relationships, for ourselves. A smart person understands this and guards it carefully. Meanwhile, idiots focus on marginal productivity hacks and gains while they leak out energy each passing day.

I know how hard authors work on their books and how far out of their element many are when it comes to doing the sales and marketing. So when I see someone doing it wrong and giving bad advice, I do my best to help - even when they're not my clients.

Because we make ourselves deaf to feedback, because we overestimate our abilities, because we become consumed with ourselves, we end up subjecting ourselves not just to the inevitable stumbles or difficulties of life but catastrophic, painful failures.

If it comes as a constant surprise each and every time something unexpected occurs, you're not only going to be miserable whenever you attempt something big, you're going to have a much harder time accepting it and moving on to attempts two, three, and four.

Pretty much everyone's career starts the same way: with grunt work. Not just the cliched fetching of coffee, but other lowly tasks: taking notes in meetings, preparing paperwork, scheduling, intensive research - even flat-out doing our bosses' work for them.

Understanding how the media actually works is critical. Because editors depend on ignorance and media illiteracy to ply their trade. The fact that many readers expect fact checking, editorial oversight, and ethics actually makes it easier for the media to be lazy.

Being criticized in the media is a good problem to have - most of the time. It means you're doing something that is at least interesting or cool or crazy enough to be noticed. It might not always feel good, but it's usually better than the alternative of obscurity.

As I discovered in my media manipulations, the information that finds us online - what spreads - is the worst kind. It raised itself above the din not through its value, importance, or accuracy but through the opposite: through slickness, titillation, and polarity.

In 2007, I went to work in Beverly Hills as an intern at The Collective, a talent management agency. I'd been scouted for the job because of a blog I'd started in college and because the blogger-turned-author I worked for, Tucker Max, was producing a project with the company.

Ordinary people shy away form negative situations, just as they do with failure. They do their best to avoid trouble. What great people do is the opposite. They are their best in these situations. They turn personal tragedy or misfortune - really anything, everything - to their advantage.

We all have goals: We want to matter. We want to be important. We want to have freedom and power to pursue our creative work. We want respect from our peers and recognition for our accomplishments. Not out of vanity or selfishness, but of an earnest desire to fulfill our personal potential.

Anyone who faults Romney or Obama or any public figure for demanding quote approval is missing the point. The journalists were no abused weaklings here. They made a bargain for access to these newsworthy figures that they thought was in their favor - they're only complaining because they got caught.

Philosophy is not just about talking or lecturing or even reading long, dense books. In fact, it is something men and women of action use - and have used throughout history - to solve their problems and achieve their greatest triumphs. Not in the classroom but on the battlefield, in the forum, and at court.

You cannot have your news instantly and have it done well. You cannot have your news reduced to 140 characters or less without losing large parts of it. You cannot manipulate the news but not expect it to be manipulated against you. You cannot have your news for free; you can only obscure the costs. If as a culture we can learn this lesson, and if we can learn to love the hard work, we will save ourselves much trouble and collateral damage. We must remember: There is no easy way.

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