Fashion is this obsessive narrative that people don't understand but they can't stop looking at.

I'm basically just a normal girl from West London who speaks from her heart and who loves music.

Clothes are fun. The designers have so much fun making them, you should have fun wearing them, too.

One time I tried to use the bathroom in the dark, and I missed the toilet, and I fell on the floor.

'Roc The Life' is a song I wrote with The Dream, who made 'Umbrella,' 'Single Ladies' and loads more.

When it comes down to the music, it's just you and the microphone. It's not you and the record execs.

I don't know what it feels like not to have a great family support system - I was lucky to have that.

It was my dad's idea to change my name from Sahatciu to Ora. He said it would be easier to pronounce.

I never think too hard about a look. When you consider an outfit too much, that's when it goes wrong.

Madonna, Michael Jackson, Tina Turner, Audrey Hepburn, Marilyn Monroe - they were myths of greatness.

I love eating at my dad's pub, the Queens Arms in Kilburn. It does a traditional Albanian spinach pie.

I always remember smelling Chanel No. 5 at home - my mum used to literally pour it, and she rocked it.

For me, music comes naturally. I always just get in the studio and I feel like, wow, this is my heaven.

When you perform, you can convey emotions differently, and your look can reflect each of those emotions.

I really have paid my dues! When I get to stay in fancy hotel suites these days I remind myself of that.

I really have paid my dues. When I get to stay in fancy hotel suites these days, I remind myself of that.

I think people take the word 'feminist' really seriously, and I think people are scared to use that word.

You know what a wifey means? It's like your other half. Like when you get married, like, that's your wife!

Girls have always wanted to be pretty, even in Egyptian times. Cleopatra wore all that eyeliner, you know.

I don't really have that many judgements on things, or crazy statements that I feel like I have to put across.

I love masculine cuts with suits and chunky jewellery. My hair is so glam, it balances it out, and it's comfy!

I really admire people who have long-distance relationships. It's an incredible achievement. I couldn't do it.

I'd love to go and camp out and live in a tent in the middle of nowhere and see how long I could live and survive.

I walked into this industry blond with red lips, and I will leave this industry blond with red lips. Mark my words.

To me, it doesn't matter who you are or where you're from - if you're a good person and you got my back, I got yours.

Beyoncé built her f–king foundation from the bottom. I think that’s the exact career every female artist wants to have.

Jessie J is a great, great girl. I'm a friend and have always been a fan of hers. I'm happy to see her doing her thing.

Women love an honest man. An honest man that isn't afraid to say, 'Men get hurt too.' And a lot of men don't admit that.

I don't know what flirting is, really. Sometimes in women, friendliness comes across as flirting. That is not what it is.

Everyone thinks their mom is a superhero, and l feel like I want to be just like my mom. A superhero. She’s a very strong lady.

Beyonce is this massive star, but she's incredibly humble. But it's weird because even though I love her, she's my boss's wife.

My dad took on every job he could get. He worked like mad. But then, at some point, he had saved up enough to open his first pub.

Daphne Guinness was amazingly comfortable in her skin, and she has an amazing collection in fashion that I wish I could just touch.

I think I've always been fine on stage - though I get nervous beforehand. But once I'm on stage, all of that goes out of the window.

Streetwear for me is what I was raised wearing in London, and my style influences growing up were always people who wore streetwear.

Roc Nation is such an incredible, unique team, especially in the music industry. Everyone genuinely loves and cares about each other.

I don't really remember much about Kosovo. I only remember growing up in London, where my parents had to basically start from scratch.

I think that if you've got a great support system around you, and a great family, and a tight team around you, I think you don't get lost.

I'm a massive fragrance fan - I think fragrance is part of someone's hygiene, and I'm a big believer in leaving an impression through scent.

If I'm not working and getting my makeup done, that's my chance to do a hair mask and a face mask and my plucking and waxing and all of that.

I love the idea of being part of a campaign that captures the spirit of New York and the stories of women here, passionate about their dreams.

I'd like to be the Princess. But I want a nice black crown, not a pink crown because I hate pink. I wanna be the naughty Princess from Roc Nation.

True beauty is knowing who you are and believing in yourself. Happy people know their purpose, have courage to fight for it and strength to keep going.

My dad wanted me to go down a more academic route. He is very much about sticking to the rule book and sticking to the blueprint of a successful career.

It was so much fun working with Rimmel. We're inspired by many of the same things: fashion, color, sounds, style, life in general, and London in particular.

Before every show, I have to put perfume on. I know the crowd's not necessarily going to smell me, but when I smell good, I feel like I can dominate the room.

I'm really excited to be chosen as a VEVO LIFT artist. It's a great opportunity to reach millions more music fans with my sound and let them see the real Rita.

To me, I have my friends who I've known my whole life, and I can count them on one hand. They're people I went to school with, my mum's friends' daughters. You know?

Without my music, no doors would have opened, so I am forever grateful, and I am always going to be singing. But yeah, when the other doors open, why not walk through?

I have a few properties, some in the U.K., some in the States, some in Kosovo. It's a nice little empire - I'm trying to create something so my family can be all right.

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