Quotes of All Topics . Occasions . Authors
To be silent is to be complicit.
Gender parity in management is a necessity.
I want Edelman to remain a family business.
I love playing tennis. I am an exercise freak.
PR is premised on truth, trust, and transparency.
My daughters will succeed me as owners of the firm.
I take the subway to work. I fly coach back and forth to Chicago.
The trust of the mass population can no longer be taken for granted.
There is a fear of innovation because people are afraid of job loss.
It's urgent that companies tell their own stories on digital platforms.
Have very frequent talks with employees because they are your best allies.
We do everything from community management to specific marketing promotions.
Great women, in partnership with great men, will continue to take us forward.
Be smart about selecting your micro niches for communicating in the blogosphere.
The tech industry should make bold commitments to address pressing societal issues.
I wake up every day, and the family fortune is on the line, and that's a good thing.
Money is flowing out of traditional advertising into experiential, social, and sports.
The Dabo people are consumer marketing geniuses. This is exactly why we acquired them.
The question for every Olympics is whether the giant investment will pay off in the future.
I love what I do. I really do. I don't find myself administering. I just like to work on clients.
In many cases, companies use the crisis moments to pivot to do better. We like to be part of that.
In a world of dispersed authority, the battle for the truth will be won or lost with the employees.
My hike up the Snake Path at Masada was mystical. The fog rolled in, enveloping the entire mountain.
Business really has to work its way back. It has to re-earn the trust of its broad sets of constituents.
Most smart companies should make themselves media companies. That means they put out their own information.
Social media has had a corrosive effect on government and trust, and I think it is a real cause for concern.
I was 14 when the Democratic convention in my hometown of Chicago erupted into violence. It was a tough year.
I think we have moved from a shareholder society to a stakeholder society, and that has massive implications.
Trump has moved campaigns into a post-advertising era with a total reversal of spend from paid to earned media.
The number one way to get trust back is to pay your employees well and get them to speak well about the company.
The lack of societal and institutional safeguards provides fertile ground for populist movements fueled by fear.
Edelman maintains a very conservative balance sheet. We do small acquisitions. This helps me sleep well at night.
We aim to be the primary creative partner, digital channel implementer, and relationship builder with influencers.
Companies need to be very active in formulating public policy - not as a substitute for government, but as a supplement.
Technology has allowed the creation of media echo chambers, so that a person can reinforce, rather than debate, viewpoints.
Companies should take advantage of social media's power to connect, but honor the continued role of media in shaping opinion.
The best creative no longer has to originate in Chicago or London; it will be coming from Stockholm, Tokyo, and Seoul as well.
We have been pushing forward on a new way of storytelling we call 'collaborative journalism' on behalf of a number of our clients.
We believe in a best-in-class vertical strategy, with PR at the center as its operating ethos of earned at the core, social by design.
CEOs who boldly lean into fulfilling the dual mandate of earning profits and providing societal benefits will find a receptive public.
Even with flexible time off to vote, it's still difficult for our people to juggle work, polls, childcare, and other responsibilities.
We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms.
When I joined the family business, our clients were mostly on the marketing side, from Morris the Nine Lives Cat to KFC's Colonel Sanders.
The marketing business has been just about promoting things, but we don't believe that anymore. There has to be a societal component, too.
We win with facts that are well expressed and frequently communicated; we lose with silence and indifference to the broader social context.
We have to improve our ability to deliver tangible results, namely sales, not simply awareness or change of attitude among opinion formers.
In 1997, my father appointed me CEO but acted as player-coach, keeping busy on long-term clients such as KFC and international travel brands.
Modern, effective leadership means moving beyond the 'grand illusion' to engage the mass population and to align business with societal goals.
The historic quarrels between Japan and Korea pale in importance to the bigger question of extent of U.S. commitment to the defense of the region.
The separation of audience into tribes preferring to reinforce their own views with media of similar ideological stripe makes true debate impossible.