I can honestly say that I have never gone into any business purely to make money. If that is the sole motive then I believe you are better off not doing it. A business has to be involving, it has to be fun, and it has to exercise your creative instincts.

Ridiculous yachts and private planes and big limousines won't make people enjoy life more, and it sends out terrible messages to the people who work for them. It would be so much better if that money was spent in Africa - and it's about getting a balance.

Well, the odds must be against anybody being able to fly around the world in a balloon on the first attempt. All of us who are attempting to go around the world in balloons are effectively flying in experimental craft because these craft cannot be tested.

I have had a lot of fun pushing the boundaries on my balloon and kitesurf adventures, breaking some world records in the process, and I think this attitude of having fun whilst working hard is one that lends itself very well to successful entrepreneurship.

I don't live my life thinking about "if only." I just try to think positively about the future. We'll never know for certain what would have happened if we'd gone to Iraq. The important thing is that we've got to do everything we can to prevent other wars.

I just kind of dive in if I think I can create something that will make a difference and then try to get the numbers to stack up after the event. So most of the things I've done I would not have done if I'd have asked the accountants to look at them before.

With Virgin, I've just loved creating things. And as a private company, I can get away with moving Virgin from records to airlines to train companies to space companies to whatever, without ever having to worry about analysts knocking the value of my stock.

The signing of the Sex Pistols was a turning point for Virgin. It put the company on the map and, over the years, attracted bands such as Genesis, the Rolling Stones, Lenny Kravitz, and Janet Jackson. It also attracted Culture Club, who were ground-breaking.

Back when I was in school, few people understood dyslexia and what to do for it. My teachers thought I was lazy and not very clever, and I got bored easily... thinking of all the things I could do once I left school. I couldn't always follow what was going on.

It's really important to find an hour or two to a day to make sure that you keep healthy, keep fit. It's very easy just to forget that aspect. And if you're feeling really good and fit, I think you can get two or three extra hours a day of hard work in as well.

Especially when you're at a high level in an organization, criticism can be devastating to an employee. I prefer to praise employees for what they're doing right, and it tends to lead to them doing more of the same. Not always, but it's the way I choose to bet.

So I became a publisher by mistake - well, not quite by mistake, because I wanted to be an editor but I had to make sure the magazine would survive. The point is this: Most businesses fail, so if you're going to succeed, it has to be about more than making money.

My father Ted fought in North Africa, Italy, and Germany during World War II. My grandfather survived the horrors of the trenches in World War I. I truly believe that one of the E.U.'s greatest achievements is that it has kept its members out of conflict in Europe.

The best lessons are usually learned from failure. You musn't beat yourself up if you fail - just pick yourself up, learn as much as you can from the experience and get on with the next challenge...The brave may not live forever, but the cautious never live at all.

"I think the most important thing is that in the last seven days we've just had the greatest adventure of our lifetimes." "I'm inquisitive ... and I love a new challenge... and if I feel that we can do it better than it's been done by other people, we'll have a go."

As more airlines consolidated and grew larger and more focused on the bottom line, flying in the U.S. became an awful experience. Despite moves to block our airline from flying, Virgin America began service in August 2007 - with the goal of making flying good again.

To be successful, you have to be out there, you have to hit the ground running, and if you have a good team around you and more than a fair share of luck, you might make something happen. But you certainly can't guarantee it just by following someone else's formula.

I've never gone into business to make money. Every Virgin product and service has been made into a reality to make a positive difference in people's lives. And by focusing on the happiness of our customers, we have been able to build a successful group of companies.

The Virgin brand is not a product like Coca-Cola or Famous Grouse whisky. it's an attitude and a way of life to many. That attitude is about giving customers a better time and better value in a fun way that embraces life and seeks to give the customers something new.

I always love going on a safari drive whenever I visit Ulusaba Private Game Reserve in South Africa. I've been fortunate to see so many incredible animals over the years, and each time, it's completely different. Following Ulusaba's pack of wild dogs is my highlight.

Devon holds a special place in my heart. As a child, I normally went on holiday to Bantham and have lots of happy memories from my time there. I used to catch sand eels in the early morning and go fishing for bass throughout the day. I remember a gull taking my bait.

I like to take chances on people, and whenever possible, promote from within - it sends a great message to everyone in the company when someone demonstrates a passion for the job and leadership skills at every step along the way and is rewarded with a leadership role.

I've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests with ZERO-G [a charter-flight service in Arlington, Va., that uses modified Boeing 727s to simulate weightlessness], which went great.

As a father and now a grandfather to three wonderful grandchildren, I know how magical the first year of a child's life is but also how much hard work it takes. Being able to spend as much time as possible with your loved ones is absolutely vital, especially early on.

Early on in your career, find someone better than yourself to run the business on a day-to-day basis. Remove yourself, maybe even from the building, and from the nitty-gritty. That way, you're going to be able to see the bigger picture and think of new areas to go into.

A successful business must have a sound knowledge of its market and work on how its product or service will be different, stand out and improve people's lives. If you can ensure it responds to a real need in the market place, your business can punch well above its weight.

Our generation has inherited an incredibly beautiful world from our parents and they from their parents. It is in our hands whether our children and their children inherit the same world. We must not be the generation responsible for irreversibly damaging the environment.

If you run your business fairly; if you treat people well; if you try to move your business into areas that are making a real positive difference to other peoples lives; I think you'll A. have much pleasant life, but B. I think you'll have a much more successful business.

With all my employees, I listen to them, trust in them, believe in them, respect them and let them have a go! I never believe I know better than they do and have been fortunate over the years to build up a very strong management team whom I can trust and take advice from.

And from, you know, small ideas, bigger ideas emerge. So we're starting with suborbital space flights and we'll then go into orbital space flights and, you know, maybe one day we'll send people on a one-way voyage into the depths of space as per the science fiction trips.

India is an incredibly vibrant market, which Virgin already, through Virgin Atlantic, has the pleasure of working in. I am delighted that Virgin Comics will not only help to launch the Indian comic market and spin it into the West, but will develop new and exciting talent.

I nearly failed when Virgin was in its infancy; I nearly failed in the early 1980s, and, of course, I have nearly died more than once trying to achieve a world record for boating or ballooning. But through a combination of luck and planning, both Virgin and I are still here.

As an entrepreneur, I have been known for taking risks throughout my career, but leaving the European Union is not one of the risks I would want the U.K. to take - not as an investor, not as a father, and not as a grandfather. I am deeply concerned about the impact of leaving.

Government and business must come together on the interlinked issues of conservation, economic development and renewable energy. There are literally thousands of businesses, many in the tourism industry, that depend on an intact marine environment for their long-term survival.

I've had to create companies that I believe in 100%. These are companies I feel will make a genuine difference. Then I have to be willing to find the time myself to talk about them, promote them and market them. I don't want to spend my life doing something that I'm not proud of.

I love creating things, and as an entrepreneur, I've taken on quite a lot of major corporations and done well. Capitalism is the only system that works, but it has its flaws; for one, it brings great wealth to only a few people. That wealth obviously brings extreme responsibility.

For a successful entrepreneur it can mean extreme wealth. But with extreme wealth comes extreme responsibility. And the responsibility for me is to invest in creating new businesses, create jobs, employ people, and to put money aside to tackle issues where we can make a difference.

Companies need to have a lot more flexibility with their people... . If somebody wants to golf around the world for two months, okay, well, maybe on an unpaid basis, let them do it. That sort of flexibility I think is incredibly important because most of our time, we spend at work.

I think business leaders all over the world should not just think of how we can make lots of money, which is fine, but to take some of the problems in the world and get out there and tackle them using business. I think that if businesses do that we can get on top of these problems.

I truly believe that capitalism was created to help people live better lives, but sadly over the years it has lost its way a bit. The short-term focus on profit has driven most businesses to forget about the important long-term role they have in taking care of people and the planet.

What's the most critical factor in any business decision you'll ever have to make? Basically, it boils down to this question: If this all crashes, will it bring the whole house tumbling down like a pack of cards? One business matra remains embedded in my brain - protect the downside.

I am a great believer that you need passion and energy to create a truly successful business. Remember many new businesses do not make it and running a business will be a tough experience, involving long hours and many hard decisions - it helps to have that passion to keep you going.

We all are now very aware of what a connected world we live in - connected to each other and to the earth that gives us everything we have. We need all countries and companies to step up and play their part - setting strong goals, having clear plans, and openly demonstrating progress.

I learnt from an early age this need to delegate responsibility out to other team members as there is just too much for one person to do themselves. What is the point of hiring talented team members if you don't give them the freedom to make the most of the chance you have given them?

So I've seen life as one long learning process. And if I see - you know, if I fly on somebody else's airline and find the experience is not a pleasant one, which it wasn't in - 21 years ago, then I'd think, well, you know, maybe I can create the kind of airline that I'd like to fly on.

As much as you need a strong personality to build a business from scratch, you also must understand the art of delegation. I have to be good at helping people run the individual businesses, and I have to be willing to step back. The company must be set up so it can continue without me.

We have a business that some people feel pollutes, and I happen to agree with them. ... And so on the basis of trying to do good and, you know, hopefully turn a profit, what we did was we pledged that we'd put all the profits from our airline business into trying to develop clean fuels.

In the same way that I tend to make up my mind about people within thirty seconds of meeting them, I also make up my mind about whether a business proposal excites me within about thirty seconds of looking at it. I rely far more on gut instinct than researching huge amounts of statistics.

I believe that today's businesses - regardless of their size - must be prepared to do good in societies around the globe. I am cautiously optimistic that we can make the world a far better, safer and more equitable place - but business and enterprise must sit at the heart of this process.

Breaking the rules and challenging convention is in the DNA of every successful entrepreneur. Doing things differently and solving problems with new, innovative and fresh approaches are the very reason many start-ups are able to compete and sometimes outpace the established market leaders.

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