Avoid litigations. They are expensive and consume loads of time but if you have got a good case and a better chance of winning; then fight it out.

The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways.

One thing is certain in business: you will make mistakes. When you are pushing the boundaries, mistakes are inevitable-how you react is important.

You don't have to be one of the Elders. You don't have to be well known. You just have to be determined to care about people. That's all it takes.

Good customer service begins at the top. If your senior people don't get it, even the strongest links further down the line can become compromised.

Whether your sport of choice is running, cycling, kite surfing, etc. start moving and stay moving! It will give you energy and help you stay young.

It's worrying to think more than half the world's population lacks internet access and therefore lacks an equal opportunity to improve their lives.

Tough times are inevitable in life and in business. But how you compose yourself during those times defines your spirit and will define your future.

We're introducing separate rooms with double beds in all of our planes so people can actually go with their partner and have a proper night's sleep.

Capitalism has proven to be the only system that works, but the problem with capitalism is that extreme wealth ends up in the hands of a few people.

Have passion for what you do; believe in yourself and your product and your customer; persevere; delegate; listen. Have fun. Today, I add: "Do good".

Those who achieve great things are the ones willing to be scared but not scared off. If you dream big and take risks, impossible becomes just a word.

Can you imagine what a different world we will live in when businesses do what's right for the communities and the environment in everything they do?

As a teenager, I went to Bali a lot, but it's a long, long way from England. Which is why, when we bought Necker Island, we made it like a mini Bali.

We're introducing separate rooms with double beds in all of our planes so people can actually go with their partner and have a proper night's sleep...

I'm a true believer in working hard and partying hard. I'm fortunate to be one of those people who can have just as much fun partying without alcohol.

If you look for the best in your employees, they'll flourish. If you criticize or look for the worst, they'll shrivel up. We all need lots of watering.

Create the kind of workplace and company culture that will attract great talent. If you hire brilliant people, they will make work feel more like play.

Be swift to take advantage of business opportunities. Bigger companies are too cumbersome to move quickly; this can be a competitive advantage for you.

We're one of the only animals in the world that don't really think of ourselves as animals, but we are animals, and we must respect our fellow animals.

Whether you are launching a start-up or leading an established company, you should start establishing your social media presence if you haven’t already.

Although I've been living in the British Virgin Islands for some time now, I have never stopped caring passionately about the U.K. and its great people.

My people are at the core of everything I do, and I recognize the importance of giving them the flexibility to balance work around their personal lives.

Space travel will be like every other business. There will be competitors. . . . Thirty months from now, I'm confident we'll be flying people into space.

The truth is this: the Earth cannot provide enough food and fresh water for 10 billion people, never mind homes, never mind roads, hospitals and schools.

I like to set myself a new adventure challenge at least once or twice a year because I love that side of my life. I love getting fit and training for it.

Explore this next great frontier where the boundaries between work and higher purpose are merging into one, where doing good really is good for business.

In this digital age, it doesn't really matter if you are in Canary Wharf or the Caribbean; there are opportunities waiting to be grasped by entrepreneurs.

If you have conflicts, everything breaks down in society. Kids can't go to school. Basic health can't be looked after. Every aspect of society falls apart.

I believe a good leader brings out the best in people by listening to them, trusting in them, believing in them, respecting them and letting them have a go.

I cannot remember a moment in my life when I have not felt the love of my family. We were a family that would have killed for each other - and we still are.

We should focus on what people get done, not on how many hours or days worked. Just as we don't have a nine-to-five policy, we don't need a vacation policy.

I think that being a business a leader that treads all over people to get to the top is actually not the way I think to become a successful business leader.

Whenever I see people getting a bad deal I want to step in and do something about it. Of course, this is not pure altruism - there's a profit to be made too.

In Syria, if [Bashar al-] Assad had just been a statesman and handed over the reigns in time, Syria would not be heading down the nightmare that it is today.

If you're bringing up kids, you just want to smother them with love and praise and enthusiasm. So I don't think you can mollycoddle your kids too much really.

Making the extra effort to say thanks in a genuine, personal manner goes a long way. It is pleasurable to do, and it encourages more of the same good behavior.

Flowers flourish when they're watered, and shrivel up when they're not. People are no different. The best leaders are the ones who look for the best in people.

When you are ready to make your first hires, look for people who understand your passion, want to add to your ideas and can envision ways to make improvements.

I may be a businessman in that I set up and run companies for profit, but when I try to plan ahead and dream up new products and new companies, I'm an idealist.

I've been lucky to have survived balloon trips, boating trips, you know, a lot of rather foolish things in my life, so I was definitely born under a lucky star.

When Brexiters told the public that people were exaggerating, that there would be a financial meltdown, I think it's been proven that they were not exaggerating.

Having a personality of caring about people is important. You can’t be a good leader unless you generally like people. That is how you bring out the best in them.

There's nothing like the endorphins from being fit, and the incredible endorphin rush that goes with that. It beats drugs, drink, and almost anything else I know.

I felt uneasy about making the rapid decisions I have always made, and wondered whether every decision should be formally ratified and minuted at a board meeting.

Actually, we did a fun April Fools' thing with Google a couple of years ago, which we called Virgle. And we looked for volunteers to go on a one-way trip to Mars.

It's rare for a startup to make money immediately, so you need to make sure that you have enough saved or that you have another income stream that can support you.

In times of recession there are massive opportunities and fortunes to be made, so for new up and coming entrepreneurs, this is the time to go and start a business.

Universities are fantastic places to gain knowledge on a subject, develop a personal network, explore your character and learn new techniques to approach problems.

I never get the accountants in before I start up a business. It's done on gut feeling, especially if I can see that they are taking the mickey out of the consumer.

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