Quotes by Paul Rand - Page 1

Design is everything. Everything!
Paul Rand / Graphic Designer
Death
Design
Everything
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Everything is design. Everything!
Paul Rand / Graphic Designer
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Good design doesn't date. Bad design does.
Paul Rand / Graphic Designer
Design
Good
Does
Bad
Date
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I was too practical to want to be a painter.
Paul Rand / Graphic Designer
Painter
Practical
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Don't try to be original; just try to be good.
Paul Rand / Graphic Designer
Inspiring
Business
Inspiration
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You can't criticize geometry. It's never wrong.
Paul Rand / Graphic Designer
Criticize
Geometry
Wrong
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Ideas do not need to be esoteric to be original or exciting.
Paul Rand / Graphic Designer
Esoteric
Exciting
Ideas
Be Original
Original
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In the Orthodox religion, you don't draw the human figure. It's against the rules.
Paul Rand / Graphic Designer
Orthodox
Rules
Draw
Figure
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The reason I always insisted on signing my work was not to be subordinate to anyone.
Paul Rand / Graphic Designer
Reason
Signing
Subordinates
Insisted
Subordinate
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Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
Paul Rand / Graphic Designer
Inspirational
Good
Expectations
Goal
Ideas
Modest
Simplicity
By-Product
Idea
Good Idea
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Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
Paul Rand / Graphic Designer
Art
Design
Simple
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You will learn most things by looking, but reading gives understanding. Reading will make you free.
Paul Rand / Graphic Designer
Giving
Reading
Understanding
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A style is the consequence of recurrent habits, restraints, or rules invented or inherited, written or overheard, intuitive or preconceived.
Paul Rand / Graphic Designer
Consequence
Intuitive
Rules
Habits
Inherited
Overheard
Preconceived
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I never did calligraphy... But handwriting is an entirely different kind of thing. It's part of the syndrome of modernism... It's part of that asceticism.
Paul Rand / Graphic Designer
Asceticism
Calligraphy
Different
Handwriting
Modernism
Different Kind
Entirely
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Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea.
Paul Rand / Graphic Designer
Entity
Execution
Harmony
Related
Copy
Element
Essential
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There's a certain kind of research you have to listen to - the factual stuff, not opinion. Facts are facts. Sugar is sweet - it's not a matter of opinion. It just is.
Paul Rand / Graphic Designer
Certain
Factual
Opinion
Research
Stuff
Sugar
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Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting.
Paul Rand / Graphic Designer
Jobs
Designer
Fit
Ideas
Interesting
Mass
Providing
Select
Material
Meaning
Pictures
Unrelated
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Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance, form without relevant content, or content without meaningful form.
Paul Rand / Graphic Designer
Aesthetic
Computer
Effects
Form
Meaningful
Mindless
Relevant
Speed
Substance
Content
Producing
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I would say that an understanding of man's intrinsic needs, and of the necessity to search for a climate in which those needs could be realized, is fundamental to the education of the designer.
Paul Rand / Graphic Designer
Designer
Needs
Understanding
Fundamental
Intrinsic
Realized
Search
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The principal role of a logo is to identify, and simplicity is its means... Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.
Paul Rand / Graphic Designer
Adaptability
Depends
Effectiveness
Principal
Simplicity
Timelessness
Universality
Visibility
Means
Identify
Role
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The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.
Paul Rand / Graphic Designer
Design
Technology
Reassuring
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If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.
Paul Rand / Graphic Designer
Foolhardy
Rate
Conditioned
Immediately
Perceived
Properly
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Asymmetric balance creates greater reader interest. Pleasure derived from observing asymmetrical arrangements lies partly in overcoming resistances, which, consciously or not, the spectator adjusts in his own mind.
Paul Rand / Graphic Designer
Arrangements
Balance
Greater
Lying
Mind
Observing
Overcoming
Pleasure
Reader
Adjust
Creates
Derived
Lies
Partly
Spectator
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Artistic tricks divert from the effect that an artist endeavors to produce, and even excellent elements such as bullets, arrows, brackets, ornate initials, are at best superficial ornamentation unless logically employed.
Paul Rand / Graphic Designer
Arrows
Artist
Bullets
Elements
Employed
Produce
Superficial
Tricks
Divert
Effect
Endeavors
Initial
Logically
Unless
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So that is the design process or the creative process. Start with a problem, forget the problem, the problem reveals itself or the solution reveals itself and then you reevaulate it. This is what you are doing all the time.
Paul Rand / Graphic Designer
Creative
Design Process
Problem
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Pictures, abstract symbols, materials, and colors are among the ingredients with which a designer or engineer works. To design is to discover relationships and to make arrangements and rearrangements among these ingredients.
Paul Rand / Graphic Designer
Design
Abstract
Arrangements
Color
Designer
Ingredients
Materials
Symbols
Among
Works
Colors
Discover
Engineer
Pictures
Relationships
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Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
Paul Rand / Graphic Designer
Art
Death
Design
Aesthetic
Complicated
Definitions
Form
Method
Multiple
Simple
Single
Together
Just
Why
Content
Definition
Putting
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Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process.
Paul Rand / Graphic Designer
Knowledge
Communication
Design
Technology
Ability
Aesthetic
Creative
Economics
Point Of View
Process
Psychology
Related
Talent
Technical Knowledge
Views
Way
Whole
Visual
Communications
Complex
Involves
Manual
Point
Skill
View
Technical
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I haven't changed my mind about modernism from the first day I ever did it... It means integrity; it means honesty; it means the absence of sentimentality and the absence of nostalgia; it means simplicity; it means clarity. That's what modernism means to me.
Paul Rand / Graphic Designer
Absence
Changed
Clarity
Honesty
Integrity
Modernism
Nostalgia
Sentimentality
Simplicity
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Art is an idea that has found its perfect visual expression. And design is the vehicle by which this expression is made possible. Art is a noun, and design is a noun and also a verb. Art is a product and design is a process. Design is the foundation of all the arts.
Paul Rand / Graphic Designer
Art
Inspiring
Expression
Ideas
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To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry.
Paul Rand / Graphic Designer
Design
Poetry
Add
Order
Prose
Simplify
Much
Amuse
Assemble
Clarify
Simply
Edit
Even
Illuminate
Meaning
Modify
Perhaps
Persuade
Transform
Value
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Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates, is not good design if it does not communicate.
Paul Rand / Graphic Designer
Design
Communicate
Computer
Gestalt
Graphic
Graphic Design
Intuition
Symmetry
Coordinate
Dynamic
System
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If I was influenced by anything, it was architecture: structure having to do with logic. If you don't do it right, the whole thing is going to cave in. In a certain sense, you can carry that to graphic design. Fortunately, however, nobody is going to die if you do it wrong.
Paul Rand / Graphic Designer
Architecture
Design
Caves
Graphic
Graphic Design
Logic
Structure
Die
Nobody
Carry
Cave
Fortunately
However
Influenced
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Any system that sees aesthetics as irrelevant, that separates the artist from his product, that fragments the work of the individual, or creates by committee, or makes mincemeat of the creative process will, in the long run, diminish not only the product but the maker as well.
Paul Rand / Graphic Designer
Running
Aesthetic
Artist
Creative Process
Diminish
Fragments
Irrelevant
Long
Committee
Creates
Maker
Long Run
Product
Sees
Separates
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Graphic Design, which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics, sans-serifs, and geometrics; which abstracts, transforms, translates, rotates, dilates, repeats, mirrors, groups, and regroups, is not good design if it is irrelevant.
Paul Rand / Graphic Designer
Design
Space
Aesthetic
Form
Graphic
Graphic Design
Irrelevant
Mirrors
Needs
Repeats
Fulfills
Two-Dimensional
Speaks
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In the West, we look at art through life. Well, that's one way of living. In the Orient they look at life through art. They even drink their tea without sugar, for the same reason that they don't like a lot of frilly decorations on a painting. I can't stand butter on my bread for the same reason. I'm allergic to goo and rococo.
Paul Rand / Graphic Designer
Allergic
Bread
Drink
Painting
Sugar
West
Butter
Orient
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The artist is a collector of things imaginary or real. He accumulates things with the same enthusiasm that a little boy stuffs his pockets. The scrap heap and the museum are embraced with equal curiosity. He takes snapshots, makes notes and records impressions on tablecloths or newspapers, on backs of envelopes or matchbooks. Why one thing and not another is part of the mystery, but he is omnivorous.
Paul Rand / Graphic Designer
Artist
Boys
Real
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Paul Rand Quotes - Page 1

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