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I never thought my granny, somebody that was born down South, who witnessed America when it was segregated, would see, in her lifetime, an African-American in office as the President of the United States. It's major, it's a real historic day.
You listen to Charlie Parker or John Coltrane before they found their voice, they sounded different. And when you listen to them after they found their voice on their instruments, they sound more confident and in control. Artists have that, too.
I always wanted to do things right and represent myself as somebody that took the art serious and someone that took the business serious also, so I had time to weigh the options and figure it out and do my best to create the situation that was ideal.
It sounds simple telling people to work hard and never quit, but to really execute and demonstrate those principles takes discipline and faith. Those are the two factors that I believe separate the good from the great, the successes from the failures.
As an entrepreneur, as an investor, I'm trying to be as educated as I can to where the progression of technological capability is going and what it does to these different categories that, me as an artist and an influencer, I can get involved and bring value.
I was never ignorant, as far as being experienced in classrooms and learning about different subjects and actually soaking it up, so I checked into college for a little bit. I took classes at a community college in West L.A. I took psychology, English, and philosophy.
Black people in America, people from the struggle, immigrants, it's no generational wealth that we are attached to, so we are tasked to create - in one generation - closing the gap. That's why we so Doomsday about getting to the check: 'cause it's life or death for real.
As I got older, my pops tried to keep me involved with the culture by telling me the stories of the conflict between Ethiopia and Eritrea, how he came to America, and about our family back home, because all that side of my family - my aunties, grandparents - is in Africa.
In 2013, the week before I dropped 'Crenshaw,' 'Complex' wrote an article that said that Nipsey Hussle is one of the top 25 underperforming artists. I was so offended that I responded with my own opinion about these journalists - their point of view is not validated in our culture.
I got an album concept called 'Exit Strategy,' that might be one of my last ones. It's a term they use in business when you build companies. You create an exit strategy as you make a company. You don't wait till you're five years in it; you create a exit strategy as you make the company.
I didn't wanna be looked at as no idiot, and I didn't wanna feel like I was uneducated, because I really stopped going to school at 15. I was never ignorant, as far as being experienced in classrooms and learning about different subjects and actually soaking it up, so I checked into college for a little bit.
It was always a plan that we were going to have a retail side with what were doing musically, like an Apple store or Nike Town. I wanted something where you can come get everything - 'Marathon' or 'All Money' or 'Crenshaw' - and make it like an experience. Especially with what Crenshaw and Slauson meant to my story.
When you talk about black entrepreneurship, you're talking about addressing the foundation of what's going on with our people when we don't have any financial power. Our basic needs aren't being met in a lot of cases, so there's no way we're going to be able to tap into our potential until we address those bottom-level base needs.
If you're a real hip-hop fan and a real street music fan, and you just love good music, you're gonna play it from top to bottom, and you're gonna get the concept, you're gonna get the story of my life, you're gonna be entertained, you're gonna dance you're gonna feel emotion, you're gonna get the truth, whether you like it or hate it.
I feel that puttin' in the hours and years in the studio, honing my craft, definitely played a part, me consciously networking and presenting myself as an artist that's commercially sellable led to me meeting the right people, which in turn led to them givin' me positive referrals to other people, which in turn led to me signin' a deal.
My mom is American, so I was raised in her household in my formative years. But as I got older, my pops tried to keep me involved with the culture by telling me the stories of the conflict between Ethiopia and Eritrea, how he came to America, and about our family back home, because all that side of my family, my aunties, grandparents, is in Africa.
Money is a tool – it’s the means, not the end. Inspiration is the metric that dictates whether or not a project is a success. It’s more realistic than trying to aim for radio play, or trying to satisfy an AR, or the other gatekeepers on these platforms. I don’t even know how to create with those things in mind. But if you tell me the goal is to inspire? That makes my job a lot easier.
It's my opinion that, if Barack did want to solve the gang problem, number one would be to work with people from the inside out, people who can actually give him an accurate analysis of the problem in L.A., because they're in it or at one point were a part of it, and now they're workin' to change it, and redirect the energy and the focus of it. And then consciously take steps to solve the problem.
In all honesty, based on the direction my life was heading in before I got a real break in the music sh*t, I'm not gonna say I would be one hundred percent in a negative direction, but I know that I would still be in the streets, so if it wasn't for the music bein' my outlet, I'd probably be hustlin', I'm pretty sure I wouldn't be able to go and get a nine-to-five, I never finished high school or none of that.
I kinda came into my manhood, or what I thought was my adulthood, early. I had to show up, and I had to make sure I had gas money, food money, rent money, clothes money - everything was on me, startin' at that age, so that's what led me to start hustlin', that's what led me to start to try to find ways to fend for myself. And once I did that, I was full-time, bein' in the street, and, bein' in the street, it's cold. It's the way the streets operate, and you have to adapt to that.
It's my opinion that, if Barack did want to solve the gang problem, number one would be to work with people from the inside out, people who can actually give him an accurate analysis of the problem in L.A., because they're in it or at one point were a part of it, and now they're workin' to change it, and redirect the energy and the focus of it. And then consciously take steps to solve the problem. But I don't feel like zero tolerance, strict laws, locking everybody up is a viable means to stop that problem.