Quotes of All Topics . Occasions . Authors
Advertising has to be contextual, as the potential in 'push' marketing is fairly limited and is largely viewed as spam. Thus there is a need to get into 'permission' marketing and 'pull' marketing to deliver value to marketers.
For me, whether I have money or not, it is far more important that there is an intent behind a cause that's pure and can change the lives of certain people. If that's there, then you will be able to get all the resources required.
I realized that the journey of entrepreneurship can often be a lonely one. Not everyone wants to believe in or support your vision, and every entrepreneur faces this moment of truth. It's hard to walk away but harder to persevere.
I come from a middle-class family, where you grow up thinking about government service. But when I went to Harvard, I saw that entrepreneurs and business leaders were just like me. It gave me a feeling that I could also do such things.
Team sports is the best for bonding. These sports lessons are also true for startups. You want to be at the top of every endeavour, but you win some and you lose some. As a team, however, you always pump each other up and move forward.
PC Internet advertising and mobile advertising - there are some key differences. One, the ability to target is phenomenally high in the mobile space because the information... that one has about the kinds of things that you're doing on the phone is better.
When we failed and pivoted our business from mKhoj to InMobi or when we did not get any trained people with the required skillsets, as we were the first in the industry, and on many such instances in our journey, we would think of giving up every other day.
We started paying everyone 100% bonuses. We removed any sort of performance management system where you put down your goals for the quarter, or the year, then try measuring against those goals because when you are dealing with innovation, that has no meaning.
If you look at the direction that the world is taking from an advertising and marketing point of view, it is significantly becoming a world that's all about video and all about doing things programmatically. Now what AerServ has is best in-class technology in the form of video programmatic... our acquisition of them gives us that capability.