Quotes of All Topics . Occasions . Authors
With a strong foundation in scripted programming firmly established by 'Army Wives' and 'Drop Dead Diva,' Lifetime is aggressively expanding its drama series development plate with powerful programs from creative auspices who have strong pedigrees in producing stand-out programming.
To address what seems like an endless cycle of gender inequity in media, I believe we need to think beyond what our industry has already tried to do through mentorships and internships. We need to stop talking and start moving the needle, and one solution is to simply give women jobs.
I think it's important for History to keep experimenting with their shows. The more documentary-driven, the returning series, are the bottom of the iceberg under the ocean that keeps it moving, and then it's important to take those swings and see if we can ignite a spark with new audiences.
As a global media company, A+E Networks continually seeks to create new and exciting content that will attract audiences today, tomorrow, and beyond. By investing in Vice, we are thrilled about our potential to further deliver content that meets the demands of the latest consumption trends.
As a former college athlete, I know the importance of sports in the lives of women and girls, and I couldn't be more thrilled to join forces with NWSL and U.S. Soccer to ensure professional women athletes are elevated as the entire country can watch and be inspired by their strength and athleticism.
We'd all like to be in the business where we don't have to report our numbers, too. You're dealing with a Netflix and an Amazon that don't have to report their viewership. They're not sharing those numbers, so how do you work with a creative entity to renegotiate future seasons when nobody has metrics?
My interests were more extracurricular, more external, and more social than they were academic. My birthday is also in December, so I was one of the older kids. That meant I learned social leadership early on. I was always just much better in a team and work environment than I was in a classroom environment.
If you're going to be a media brand and not just a linear television brand, then you have to make sure you're speaking to all women and all interests, so it may mean that you end up smaller audiences serving individual pieces of content, but the aggregate is what's important and what we're paying attention to.
When I stepped into the Lifetime role in 2010, I did a listening tour of what was going on for women in this country. There was such a parallel in Hollywood with women talking about how there are stories that are not getting made and that talented young women are not getting the opportunity to direct and write.
I am here to tell you, TV is not dead. Rather, it is constantly evolving as we are. My view is that we are in the next Golden Age of content. If AOL, Google, Netflix, Amazon, and Yahoo felt TV was dying, they would not be so eager to play in our sandbox. It is, after all, TV content that's driving their business.
If you look at the coverage of female sports and athletics across any of the broadcasters that participate in league rights and/or sports programming, women are underrepresented, and it's a chance and an opportunity for Lifetime to support that movement and the importance of athletics and competition for girls and women.