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The difference between me and a lot of other people is I can feel the effect of light, space, furniture, height, scale, distance, all these micro-environments affect me in a strong way.
I don't think we are trying too hard. WE is inclusive from the beginning. That's the whole point. We've always been, 'everyone is welcome.' There is no velvet rope, no barrier to entry.
When you have no idea what to do or how to do it, you just need to see and absorb as much as you possibly can and just fill your vocabulary and your brain with as much as humanly possible.
Religion is no longer a connection point for most people. Our communities were built on coming together in physical locations once a week or twice a week. These institutions have dissipated.
What will make you energized and motivated, to be awesome today? Is it an awesome shower in the morning, is it a great breakfast, is it a beautiful view? Or is it all of those things together.
More and more people are getting turned out of their corporations and laid off. As more people leave that behind, they're tapping into their own skill sets and talents and doing something for themselves.
People can connect in different ways. If you do a rope course with someone you otherwise wouldn't meet and you share this incredible challenge, then you have perhaps formed a bond that could last forever.
The reality is we are all about servicing people and helping them achieve their dream, follow their journey and define their own success. When that is 100% authentic that flows through everything we do and translates.
What draws us to a city like San Francisco is the same thing that draws entrepreneurs, startups, and freelancers to WeWork: it's the creative atmosphere, the technical sophistication, and the strong sense of community.
When we first started we felt something changing in terms of work, and we felt it was a global shift. People were taking control of their future, not just in terms of making money. They wanted to control their own destiny.
We're very specific when we're drawing work plans. We think about the chances of when a person gets off the elevator where they will go. We think about how people get to a coffee machine, when they go and get their lunch, when they go to the bathroom.
We're not competing against other people who have similar ideas but we're competing against ideas of work in general. There are still traditional office spaces that are not friendly to human beings that are not designed for connection and collaboration.
For many of us, we imagine that separation is crucial, the time for your mind to switch from one thing to another is important. And there are other people who are much more comfortable with that barrier being on a spectrum, always working or always semi-working.
Even companies with big resources were not creating spaces supportive of their teams. We see that in creating those types of spaces, there is an amazing human potential for excitement and happiness. Especially among companies trying to serve a younger, more innovative workforce.
When you go to a normal architecture firm they aren't going to be innovative in terms of their systems. They're not going to be thinking of the whole lifespan of this project, or how do we document every single light bulb, or every product, so that when a chair breaks in a conference room, we can replace it right away.
Look, I'm 41 with a six-year-old son, and even though I live in a building with a million kids, he doesn't have one friend there because there's no context for making that happen. I think there's a huge market for a connected building where I could broadcast to other parents that I want to set up a playdate for my child.