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The number one problem companies have during the Y Combinator interview is that a minute into the interview, we don't know what they do. It's the same problem with the application. You might think we're experts, but you still have to explain it to us.
People think they need to hire someone to do their PR, but 99 percent of PR in the early stages is stuff you can do yourself. It's just like business development - there's the warm-up intro, followup to build relationships, then add something of value.
Academically, I think things kicked off pretty late for me. I was kind of one of those kids who was in half honors, half regular. I was like a history/science kid, which was always weird. Around tenth grade or eleventh grade, everything started coming together.