Every life a legacy, every small business a school.

Systems run the business and people run the systems.

The true start-up of a business is what happens before you start-up.

If everybody's doing everything, then who's accountable for anything?

Systems permit ordinary people to achieve extraordinary results predictably.

You have to see the pattern, understand the order and experience the vision.

What is your Primary Aim? Where is the script to make your dreams come true?

If your business requires your presence you don't have a business, you have a job.

I've said it for four decades - work 'on' your business, not just 'in' your business!

Your success has to be measured against yourself - a decade ago, last year, or yesterday.

Remember, if your business isn't making money, then you and your employees aren't, either.

The greatest business people I've met are determined to get it right no matter what the cost.

With no clear picture of how you wish your life to be, how on earth are you going to live it?

There is always going to be someone more successful, richer, better looking, or with a nicer car.

Most entrepreneurs fail because they are working IN their business rather than ON their business.

At some point, you have to declare an idea dead and, if not a failure, then at least not a success.

Building a World Class Company is a commitment to the integration of passion, purpose, and practice.

The more Strategic Work you do, the more effective, productive, and joyful the Tactical Work becomes.

The Entrepreneurial Perspective is absolutely necessary for the creation of a great, growing business.

One of the biggest challenges we have, as business owners and people, is that we think in linear terms.

Nobody knew they needed a smart phone, an automobile, or even a cheeseburger from a drive through window.

Great businesses are not built by extraordinary people but by ordinary people doing extraordinary things.

Small business owners and entrepreneurs worthy of the title need to build systems that replace themselves.

McDonalds. Apple. Starbucks. They were all small businesses, owned by entrepreneurs and people with vision.

People who lack the skill of discrimination tend to believe that everything is of relatively equal importance.

Your first job, as an owner and an entrepreneur, has to be to understand how the business is going to actually work.

A person who willingly goes into business for themselves - and intentionally seeks out 'solopreneurship' - is insane!

A true business opportunity is the that an entrepreneur invents to grow him or herself. Not to work in, but to work on.

Here's the problem with phones - they are a ready-made diversion from the considerably harder work of growing a business.

Results transform the world, and a great dream creates results. That's what this thing we call 'business' is really all about.

The challenge of any business owner is not only to keep the saw sharp, but also to know if you even have a need for such a tool.

For decades, I've spoken of McDonald's as one of the premier examples of how to build a company, scale it, and ultimately sell it.

Your Dream, Vision, Purpose, and Mission all come together when you bring products to market - so make sure you're bringing your best.

What is the first step to take and how do you measure your progress? How far have you gone and how close are you to getting to your goals?

The Internet is fundamentally free, and when faced with the decision to use something free, we, as humans, always seek to grab all we can.

Entrepreneurship requires an unvanquished spirit of curiosity, an openness to learning, a letting go of OldCo so you're free to create NewCo.

You did not disturb Hemingway before noon on Monday through Friday - he was in his office, writing the books that made the lifestyle possible.

More than a few studies have shown that the five people you spend the most time with represent you - so you need to decide - who do you want to be?

If your business depends on you, you don’t own a business—you have a job. And it’s the worst job in the world because you’re working for a lunatic!

Great people have a vision of their lives that they practice emulating each and every day. They go to work on their lives, not just in their lives.

We all know that Ray Kroc founded the McDonald's franchise back in the 1950s, and it then became the most successful business enterprise in history.

Ray Kroc called his first McDonald's restaurant, which he opened in Illinois, 'a little money machine.' That's why thousands of franchisees bought it.

If you are with five successful people, then you are the sixth successful person. The reverse of this is true as well, so who are you hanging out with?

You're going to dream no matter what you do in your life, so make those dreams so big that you can attract others who are amazed at your visions and goals.

You cannot build a company or manage a life by chasing others; you have to find your success competing against yourself. There will always be a bigger fish.

As the owner, you have to look into the mind of the customer and see and feel how their relationship to your product works - not just that the product works.

Tactical Work is the work you do every day in your business to generate income, along with all of the operational, financial, and management tasks that entails.

Quit being 'busy' and start actively owning and operating your company, and you'll be able to understand where the money is coming from and how to make more of it.

Take the time to create an easy-flowing process that makes the sale, saves time, and gives you the best chance to scale a system that can pay off as you grow and scale.

My experience has shown me that the people who are exceptionally good in business aren't so because of what they know but because of their insatiable need to know more.

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