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While celebrities with large online followings certainly help to spread a campaign message quickly, they don't make an entire movement. I was strategic in obtaining influencer participation, but I also was intentional in finding ways to mobilise organic grassroots support.
Preventative measures should be taken to provide the fundamentals of recognizing and addressing sexual harassment. If all community members are required to undergo such training, it will be assumed in any case of sexual harassment that the perpetrator understood the effect of his actions.
In fact, when I began selling 'Phenomenal Woman' T-shirts on International Women's Day last year, the campaign was supposed to run just through March, for Women's History Month. At the time, I hoped to sell around 500, maybe 1,000 T-shirts in total. We ended up selling 2,500 T-shirts on the first day alone.
Men can be effective allies by making space and amplifying the voices of women around them. When each of us is an ally in our own sphere of influence - when we embrace the fact that representation is everyone's responsibility, all of the time - we won't have to go to the movies to see a world that's free of toxic masculinity.