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When you grow up in a place like where we were, no matter how talented you are, if you don't even know that other things exist, there's no way for you to ever feel empowered because you're like, I'm confined to this small world.
I don't like to do press. But I know sometimes I need to do it because every time I do there's young people - black and white, but I think about young African-Americans because that's the experience I grew up with - who hear it.
What would surprise people about working with LeBron is he's really into the things that he's into. And I think people don't understand that. They just think he's a basketball player, he's super busy. But he actually pays attention.
I always tell young people: When you meet someone successful, ask them as many questions as you can. Because there's nothing more successful people love - nothing more - than talking about their successes, and you can learn a lot in that.
When I first left Nike to go work with LeBron and manage him, I was really bullish about managing other athletes. I really wanted to get more athletes besides LeBron and build this big management practice. And in hindsight that was a mistake.
We want to get people of color out to vote, because their vote matters. Every politician tries to capture it. But it's More Than a Vote because we want to come up with what's our ask, and hold these politicians' feet to the fire to make real change.
We look at 'Kneading Dough' as a brand that stands for athletes being empowered to have a conversation about finances, about what they're going to do post-career, what they think about when they're not competing in their sport, what they're investing in.
I turn to people who've been successful running networks, building production companies, building music companies, and people who have done it, and I ask them about their successes. And you will see them light up and give you all the information you need.
LeBron and I have always been about finding companies that we truly believe in and putting real money into them. We're not talking putting in $15,000 or $20,000. It's real money plus the expertise, understanding and knowledge that we bring, as well as bringing LeBron's name and likeness to the product.
You have to understand that every negotiation isn't about taking everything off the table. It's cliche, but you have to try and make sure the other side feels good and you feel good. Because in my business, when I make a deal, it just means once we're done negotiating, we have to go off and work together.
I think in order to achieve real change, we as the black community need to come up with real asks and we have to determine, what do we actually want? We obviously want some social reform, on police brutality and things like that. We also need political changes. But it's more than voting. What are we as black people asking of these politicians?