Quotes by Marty Neumeier - Page 1

You can't be a leader by following a leader.
Marty Neumeier / Author
Copy Quote
In a sense, traditional business is design blind.
Marty Neumeier / Author
Design
Blind
Copy Quote
Brand is not what you say it is. It’s what they say it is.
Marty Neumeier / Author
Copy Quote
The best design tool is a long eraser with a pencil at one end.
Marty Neumeier / Author
Design
Long
Tools
Copy Quote
Designers don't actually solve problems. They work through them.
Marty Neumeier / Author
Design
Designer
Problem
Copy Quote
Branding is the process of connecting good strategy with good creativity.
Marty Neumeier / Author
Inspirational
Creativity
Strategy
Copy Quote
A brand is a person’s gut feeling about a product, service or organization
Marty Neumeier / Author
Feelings
Guts
Organization
Copy Quote
When enough individuals arrive at the same gut feeling, a company can be said to have a brand.
Marty Neumeier / Author
Enough
Feelings
Individual
Copy Quote
The central problem of brand-building is getting a complex organization to execute a simple idea.
Marty Neumeier / Author
Ideas
Organization
Simple
Copy Quote
Design is the underlying skill that activates innovation. If you want to innovate, you've got to design.
Marty Neumeier / Author
Design
Innovation
Copy Quote
A genius is someone who can tolerate the discomfort of uncertainty while generating as many ideas as possible.
Marty Neumeier / Author
Genius
Ideas
Tolerate
Copy Quote
The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.
Marty Neumeier / Author
Bad Ass
Badass
Thinking
Copy Quote
To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.
Marty Neumeier / Author
Comfort
Needs
Peers
Copy Quote
Design can also be used to invent strategic futures, make complex decisions, and craft a bold corporate vision. We need to move design up the ladder of influence.
Marty Neumeier / Author
Design
Decision
Moving
Copy Quote
The narrow gauge mindset of the past is insufficient for today’s wicked problems. We can no longer play the music as written. Instead, we have to invent a whole new scale.
Marty Neumeier / Author
Music
Creating
Past
Play
Copy Quote
A brand is a person's perception. Of course, it makes marketers nervous to think that marketing is out of their control, but that's why the discipline of branding has emerged.
Marty Neumeier / Author
Discipline
Perception
Thinking
Copy Quote
Designful companies are those that weave design thinking into the fabric of the company. In a designful company, innovation is rewarded instead of punished. Risk taking is the norm instead of the exception. Some companies have already embraced this type of culture change with impressive results.
Marty Neumeier / Author
Design
Risk
Thinking
Copy Quote
Cultures are naturally resistant to change. The same shared mental models that allow large numbers of people to work together efficiently can also keep people from imagining new ways of working together. In many corporate cultures, new ideas are viewed as heresy. But it doesn't have to be that way.
Marty Neumeier / Author
Culture
People
Working Together
Copy Quote
Without design thinking, the only sane response to a problem is to make a smaller, "safer" move. Smaller moves don't get you very far. They key is to let out the leash on imagination, but not take it off the leash. Imagination is the only path to innovation. It's a good example of something that humans do better than machines.
Marty Neumeier / Author
Imagination
Moving
Thinking
Copy Quote
Convincing isn't really possible in an age of customer control. Customers hold most of the cards today. They have good visibility into their choices, and they can easily share information with each other. Not only that, they don't like to be sold. But they do like to buy. Your job shouldn't be to convince customers to buy, but to help them buy what they want.
Marty Neumeier / Author
Age
Choices
Today
Copy Quote
I see "demand creation" as a 20th-century construct that's bound up with advertising. It's an outmoded view of marketing that says, "First, we build a product or service, then we advertise it into people's lives." Embedded this view is the belief that companies control brands. This is a myth. My message all along has been that brands are actually created by customers, not companies. Companies only provide the raw materials - the products, messaging, behaviors - that people use these to create brands.
Marty Neumeier / Author
Belief
Marketing
People
Copy Quote

Related Author Authors

Zig Ziglar
Author
Saturday, Nov 06, 1926
Wednesday, Nov 28, 2012
Wayne Dyer
Author
Friday, May 10, 1940
Saturday, Aug 29, 2015
Stephen Covey
Author
Monday, Oct 24, 1932
Monday, Jul 16, 2012
Peter Drucker
Author
Friday, Nov 19, 1909
Friday, Nov 11, 2005
Zz Packer
Author
Friday, Jan 12, 1973
Zsuzsanna Budapest
Author
Tuesday, Jan 30, 1940
Zona Gale
Author
Wednesday, Aug 26, 1874
Tuesday, Dec 27, 1938
Zoey Dean
Author
Zoe Weil
Author
Thursday, Jul 13, 1961
Zilpha Keatley Snyder
Author
Wednesday, May 11, 1927
Wednesday, Oct 08, 2014
Zick Rubin
Author
Zhang Xianliang
Author

Saturday, Sep 27, 2014
Zelda Popkin
Author
Tuesday, Jul 05, 1898
Wednesday, May 25, 1983
Ze'ev Jabotinsky
Author
Monday, Oct 18, 1880
Sunday, Aug 04, 1940
Ze'ev Chafets
Author

View All Author Quotes

Top Authors

Wayne Dyer
Author
Friday, May 10, 1940
Saturday, Aug 29, 2015
Ronald Reagan
40Th US President
Monday, Feb 06, 1911
Saturday, Jun 05, 2004
Stephen Hawking
Physicist
Thursday, Jan 08, 1942
Will Rogers
Actor
Tuesday, Nov 04, 1879
Thursday, Aug 15, 1935
Steve Jobs
Entrepreneur
Thursday, Feb 24, 1955
Wednesday, Oct 05, 2011
Deepak Chopra
Author
Wednesday, Oct 22, 1947
Friedrich Nietzsche
Philologist
Tuesday, Oct 15, 1844
Saturday, Aug 25, 1900
Henry David Thoreau
Author
Saturday, Jul 12, 1817
Tuesday, May 06, 1862
Michael Jordan
Basketball Player
Sunday, Feb 17, 1963
William Blake
Poet
Monday, Nov 28, 1757
Sunday, Aug 12, 1827
Kanye West
Songwriter
Wednesday, Jun 08, 1977
Thursday, Jun 04, 2015
Steven Wright
Comedian
Tuesday, Dec 06, 1955
John Lewis
U.s. Representative
Wednesday, Feb 21, 1940
Napoleon Bonaparte
Military Commander
Tuesday, Aug 15, 1769
Saturday, May 05, 1821
Niccolo Machiavelli
Historian
Monday, May 03, 1469
Tuesday, Jun 21, 1527

View All Authors

Marty Neumeier Quotes - Page 1

Picture Quotes Maker

Related Author Authors

Popular Topic Tags

Top Authors

Share This Page

Stay Connected

Picture Quotes Maker

Related Author Authors

Popular Topic Tags

Top Authors

Share This Page