I'm always looking for signs.

When I think resort, I think prettiness.

A product that wants to stand out needs different treatment.

As long as I have fashion memories, Schiaparelli has been there.

Fashion means never to look too much backwards. It always needs to go forwards.

We are all human, and mistakes are just around the corner, but experience lets you try to avoid them.

Luxury is not a $4,000 T-shirt - that's just an expensive item, the same as if a can of Coca-Cola cost $5,000.

Real luxury is a balance between quality and the affection you feel for an object that cannot be easily replicated.

In fashion, there's huge pressure to produce results in no time. But you cannot guarantee numbers, because fashion gravitates around desire.

It's couture. Everything has to be done by hand. That is most important. That is the crucial element. Without it, that is not couture anymore.

Especially as a teenager, you were so fond of Schiaparelli because she was slightly extreme, rebellious, and iconoclastic as well. That appeals to teenagers!

When I was 10 or 11, I started to sketch, and my drawings happened to be like fashion drawings... I'm lucky to have had this dream to chase since I was very young.

Integrity is the distinctive Santoni trait. Their attention for the longevity of good product matches the widely-felt need for fashion that's less superficial and volatile.

The biggest and most interesting challenge is to bring Elsa Schiaparelli's legacy to the present and the future. She had an exceptional, incredible, and intelligent approach; she was ahead of her times.

Schiaparelli was almost like a pop artist. Even the first sweater had a naive visual impact. You immediately get it, and you love it or you hate it. There's nothing in between. But she had a proper upbringing, so she also understood about quality and luxury.

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