Quotes by Lester Beall - Page 1 | QuoteForever

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The moment clients realize that revisions are not an all-you-can-eat buffet, suddenly they realize they are not hungry.
Lester Beall / Graphic Designer
Buffets
Clients
Revision
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Anyone interested in design must be interested in other fields of expression - theater, ballet, photography, literature, music.
Lester Beall / Graphic Designer
Art
Dance
Inspirational
Smile
Photography
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The designer's role in the development, application and protection of the trademark may be described as pre-creative, creative and post-creative.
Lester Beall / Graphic Designer
Design
Creative
Creativity
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Applied good taste is a mark of good citizenship. Ugliness is a from of anarchy.. ugly cities, ugly advertising, ugly lives produce bad citizens.
Lester Beall / Graphic Designer
Life
Cities
Citizens
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3 requirements for a good designer: 1. genuine knowledge and love of great design. 2. sound knowledge of principles and techniques of communication. 3. heart (passion).
Lester Beall / Graphic Designer
Journey
Knowledge
Communication
Heart
Passion
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A designer…has the true responsibility to give his audiences not what they think they want, for this is almost invariably the usual, the accustomed, the obvious, and hence, the unspontaneous. Rather, he should provide that quality of thought and intuition which rejects the ineffectual commonplace for effectual originality.
Lester Beall / Graphic Designer
Giving
Responsibility
Thinking
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