We want to replace all the T.G.I. Friday's, Applebee's - at a price point that is arguably even lower than those guys.

If you're a commodity corn farmer in Iowa, you're locked into an infrastructure that keeps you a commodity corn farmer.

As a South African, the idea of turkey was new to me. And confusing. It's about the least flavorful bird on the planet.

We want kids in communities to know real food, and we want them to have a choice between real food and industrial food.

We're social beings, and food is one of the things we can use three times a day to connect with family or with friends.

After my accident, the stuff that mattered was stuff that made a difference in the world, not the stuff that made money.

The problem is not actual number of calories we are producing - we have food waste issues. The problem is industrial food.

I had this attitude, that Silicon Valley obnoxious attitude, that I know what I'm doing, and the rest was going to be pretty easy.

Young people, especially, are turning away from McDonald's towards healthy, locally-sourced options like Next Door and Sweetgreen.

Square Roots creates campuses of climate-controlled, indoor, hydroponic vertical farms, right in the hearts of our biggest cities.

I joined the board of Chipotle because no company has ever been able to scale fresh, properly sourced food in the history of America.

As a kid, I'd never have avocado. You'd get some melon and the odd fresh peach. But avocados? Mangoes? I'd never had a mango in my life.

My advice for any entrepreneur or innovator is to get into the food industry in some form so you have a front-row seat to what's going on.

Twenty-first-century food is going to be real food. Real food is food that is truly nourishing for the consumer, the community, and the planet.

Growing up, I cooked in the house, and when I cooked, everyone would sit down and eat, and it was just kind of the way I connected with my family.

Building one garden in L.A. - it might be a nice gesture - but it won't make a difference. We have to start to change the culture of the community.

The question is not 'Why advertise in realtime?' The question is, 'Who are the brands and businesses that are going to be built off the realtime web?'

We want kids to value real food and understanding that it isn't just about feeding people but about nourishing the body, the community and the planet.

If you come to The Kitchen and get a pork chop with polenta, which is our kind of food - simple - there is only one way it should taste at The Kitchen.

It's relatively easy to set up a tech company, join an accelerator, and progress down a pathway towards success. It's more complex to do that with food.

The one lesson I've learned from technology and food is the only time you know you're doing the wrong thing is when you're doing what everyone else is doing.

Learning Gardens are outdoor classrooms, engaging learning environments where kids learn about math, science, entrepreneurship, and above all else, real food.

For me, creating a supply chain of what we should be eating is incredibly complicated. It's complicated to figure out how to change the food system in America.

When you think about basketball, and you watch someone like Michael Jordan play basketball - even if you're a baseball player, there's still a lot to learn from there.

Young people contact me all the time to articulate issues with the industrial food system, but they are frustrated by their perceived inability to do anything about it.

The Kitchen, which my wife and I opened with our friend and amazing chef Hugo Matheson, was quickly recognized as the pioneer in 'green' restaurants across the country.

The industrial food system ships in high-calorie, low-nutrient, processed food from thousands of miles away. It leaves us disconnected from our food and the people who grow it.

We get emails from parents asking us what kale is because their kids are asking for it. That kind of extraordinary presence in the community is critical to the future of real food.

I'm going to work on food culture and help food become fun and part of peoples' lives again. The traditional restaurant is more commercial-oriented. But I want community through food.

The problem is that restaurants have assumed that kids don't want to eat anything other than chicken nuggets or fast-food burgers, but they do. They want to eat things that taste good.

I went to New York to train as a chef, and I had the good or bad fortune, depending on how you describe it, of being right there during 9/11. It was one of the best and the worst experiences.

I used to throw cooking parties in university. Everyone would come over - sometimes you'd just do a mac and cheese, but if you do that better than everyone else, you can get people to come to you.

Boulder was not the small town I had expected. It is a vivacious community of sophisticated people, who have the same aspirations and expectations you find in New York, Los Angeles and San Francisco.

Tesla Motor's original business plan had a copy of a letter from Nikola Tesla from the late 19th century talking about the challenges inherent in gasoline engines and the promise of the electric engine.

Memphis is a vibrant and diverse city that is on the verge of a Real Food renaissance. We are more than thrilled to be part of that movement by investing in the Crosstown and Shelby Farms Park developments.

The support we received at OneRiot from the beginning has been amazing. Everyone's door was open, and everyone was rooting for our success. In turn, our team at OneRiot has done everything we can to return the favor.

The Kitchen was a really great concept; it just wasn't at the price point that made it accessible to people. People could visit occasionally, and some people were coming regularly. It just wasn't a novel concept for every customer.

People always ask what kind of restaurant we have, and it's like a five-minute conversation. The short answer is, 'We're creating community through food.' That's the big idea we had, the product we're exporting. And it has paid off.

After I broke my neck, I began thinking more about The Kitchen: How can we come up with some way to make real food more affordable? Food that's locally-grown, if possible, fundamentally nourishing to the body, nourishing to the planet.

Publishers can use realtime ad technology to build their brand on the realtime web. Realtime ad technology gets their hottest content in front of users seconds after it is published, ensuring that their content gets shared and becomes viral before their competitors.

I did a business in a box called College Pro Painters. They taught you how to paint houses, how to hire and fire, how to sell, how to deal with customers. You got a one-year franchise. It was the hardest year of my life in terms of hard work. I won manager of the year. It was very successful.

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