I didn't want my epitaph to read 'Here lies John Caudwell, billionaire.' I knew that wasn't enough. I've had a charitable instinct all my life, but working gave me no time for it.

My philosophy is very much to encourage my children to forge their own success and happiness, even though that will undoubtedly involve much more modest levels of wealth creation.

Taxes aren't the way to go. They'd strangle the economy; you wouldn't create the wealth. And nothing squanders money as well as a government. What we need is to encourage rich people to give.

I considered several names, but Titania, a character from Shakespeare's 'Midsummer Night's Dream', was best able to portray the image I wanted for what is a fantastically elegant and sexy yacht.

In any business opportunity, you'd be looking, probably, primarily at the risk and return. Some business can be very risky with a low return; what you want is the lowest risk with the biggest return.

There are lots of brownfield sites in Stoke, but they are not suitable for building executive homes. It needs to be surrounded by fields. It needs to be on greenbelt land. That's what executives want.

My father was unwell when I was 11, had a stroke at 14 and died when I was 18. My mother going to work at seven in the morning and coming back to look after him and me and my brother left its mark on me.

Business gives you a massive high. Doing a great deal, coming up with an inspirational solution... It's very addictive. But it doesn't last long. In isolation, it's a bit sterile. It doesn't reward the soul.

I was only 21 when I bought a five-bedroom detached house in Stoke-on-Trent that was way outside of my financial status in life. I did it by borrowing money from my family and the bank, taking out a huge mortgage.

I decided to leave most of my wealth to my charitable foundation, which is not to be confused with my charity. My charity helps children directly. The charitable foundation will receive most of my legacy when I die.

I'm known for value for money. I was brought up to be frugal, and it's definitely a factor in my success. I was born in the Fifties, which was a frugal era, and my family had to be very careful with money out of necessity.

Really good customer service will deliver sales. You are training salesmen to give the best possible advice and then to achieve the sale. People actually like you to ask for a sale because it shows you value their business.

I might have made more money if I had outsourced to India, and I knew I'd find it easier to hire senior managers in London. But I wanted to be in Stoke. What could be more satisfying than creating work for 3,000 people in my home town?

When I came into the mobile phone business, I was really the upstart who pretty much took the business, not quite by storm, but really made an impact on it quite early on. But it was from a position, really, of feeling that I was a last mover.

I will give away at least half my wealth during my lifetime and after my death. In the meantime, I'll continue to grow my wealth as much as possible so that the amount I bequeath to charities and worthy causes can be as substantial as possible.

I can safely say that there are dozens of places on 'Titania' to watch a film with friends. I would estimate there's something like 50 televisions on board, some of which are very big-screen, some of which drop out of ceilings on the outdoor decks.

I'm a wealth creator. I'm not interested in saving in the least. While I do spend a lot, I don't spend money like other billionaires. I'm probably quite unusual, albeit I do have some of the significant trappings. But I always try to make my assets work for a living.

I have a helicopter that I use for U.K. business trips, and I fly myself. I have a yacht in Antibes in the south of France, which is a sort of indulgence, as we only use it for about four weeks a year. The rest of the time, it is chartered out to people as a business.

My second business would have succeeded but for competitors' jealousy. I was selling motorbike gear cheap, but the people I was undercutting complained to the manufacturer and cut off my supply. It showed me how corrupt business can be. When I sold phones, the same thing happened, but this time I was ready.

The power of fear of failure, with will to win, is an incredible force. I don't think we should be worried about having a fear of failure; I think it's quite natural. If you surveyed any top businessman or any top athlete, I bet if they were truthful, they would all say they've got a fear of losing and a fear of failure.

Share This Page