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We are in a situation where we can have a developing backup quarterback because of the excellence of Tony Romo. We can have that behind him. To me, that's what you're ideally striving for.
I could hire every producer in Hollywood - 2,000 producers, let's say - and they couldn't come up with all the soap operas, in season and out of season, that NFL programming gives television.
The question of many college quarterbacks is can they operate in the pro game, in the pro system. Can they not only function under the early, especially with our game, but can they do it efficiently?
It's the premium time, the fourth quarter. October, November, December and now, if you will, going over into the first quarter in January. But really, football, that's when the interest is in the game.
We in the NFL unquestionably are in sports and competition, but we're also in entertainment, and that's the entertainment capital of the world. It just bowls you over when you see the opportunity in L.A.
I can tell you, I grew up with great coaching, and it had nothing to do with sports. I had great parents. I really got some great input from there. They were entrepreneurial, middle-class business people.
This quarterback Weeden can drive the ball down field. He's a thing of beauty on throwing a football. His passing motion and his arm, frankly, you won't see a more gifted passer, power, accuracy, the entire aspect of it.
The NFL is in premium interest time, in the fourth quarter [of the business year] when you have Thanksgiving, Christmas, and that's when we try to get the most decision-makers in front of the television, in the fourth quarter.
Anybody involved in sports in Missouri knows it's a great sports state. It is a great sports state, particularly in basketball and baseball. Particularly. Not to demean football, but it's a baseball state and a basketball state.
With the initial focus groups and the initial look-sees, the Rams are a very popular team in Southern California. And so one of the reasons that it was attractive to us to work against them is because they have that good flavor.
When I look back on my life, I overpaid for my big successes every time. And when I tried to get a bargain, get it a little cheaper or get a better deal on it, I ended up usually either getting it and not happy I got it. Or missing it.
I personally think that the visibility that the Cowboys have, the kind of interest we have, is best served and best used by showing people that are contrite, know the mistakes they've made, and want to try to go in a different direction.
I promise you that during my life, I was more concerned about not letting people down, about doing my part, than I was ever into what it did for me. That is one of the great things about sports, and frankly, football really does instill that.
We are continuing to look for ways that we can do something that's good for both of us. Good for both of us being the Cowboys relative to relief as to our cap management and good for him that would maybe be some pluses for him on his contract.
If people have the ability to see it, and you spend the money to put the wow factor into it, they will reward that entity or that team or that business, and they will then say they appreciate me, they appreciate what I'm about, and they will support it.
Everybody is pretty good in the first quarter. Second quarter, you have a little bump or two on you coming into the half. By the time the third quarter comes around, you're tired, you're laboring. When you come to the fourth quarter, it calls on your character.
We, as a league, we have not in any way changed our desire to do everything we can to make it safe, make it safe as to head injury. We hope and will support any data that would give us more insight into any short- and long-term consequences. We would support that.
You talk about the [armed] service teaches you how to depend on each other, the service makes you aware of the common good and strips that down. Guys who go into service get to have that. But that's a high price to pay in this day and time with going into service.
For me, I think that, certainly, the fact that Las Vegas has a gambling aspect to it is far overshadowed by the entertainment value, if you will, family appeal, that you have, the convention appeal. So it does not have disfavor with me, in my opinion, relative to being an NFL city.
There's no question that the striving, the stuff that you got out of [sports]. The depending on someone right beside you. Sitting here and calling on yourself when you're tired or getting through something painful, watching your teammates do the same. Everybody feels good when you first walk out there.
You come to our stadium and look at the aura of 100,000 people. You look up there and see an Army tank coming at you. You see it on a TV screen, it's one thing. You see it at a movie theater, that's something else. When that thing's coming at you 70 feet high and 180 feet long, now that looks like a tank.
The part of football you don't see with all the buddies I ever had, we might have gone out and thrown some passes, but we never went out to knock the hell out of each other just to do it. You do that when the time comes to push the ball downfield or keep it from going down the field. That's why I think football has a great place.