Quotes of All Topics . Occasions . Authors
I'm waiting for the candidate who says, 'I'm keeping things exactly the way they are. I like it this way.'
I came from a poor family in Coney Island. I learned to write by reading the 'Post.' This was my education.
That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.
If you look at 'Mad Men,' it's set in the wrong decade. The style of Mad Men is really the 1950s, not the 1960s.
The whole idea of a spokesman is a joke and a fraud if you drop someone like a hot potato if there's controversy.
As long as the attitude is to only show the sheet metal, then automobile advertising will continue to be wretched.
I've seen very few Hispanics and blacks who have been able to work their way into the advertising end of business.
No one wants to risk a million dollars on a few laughs. The big, flashy commercials are out. The soft sell is out.
I only know two to three people that I grew up with in advertising in the 1960s who are married to the same women.
Pictures bring you inside, whether you see yourself driving a new car or as a hapless prisoner who is being abused.
I think it's good to have switched to a much more visual world and that people are not all that interested in words.
It is now possible to target adverts to the right person at the right time in the right place. But that is not enough.
Sometimes you have to scare people to save their lives. But I'm very much against it if you're trying to sell a product.
I'm hard-nosed about luck...If you're persistent in trying and doing and working, you almost always make your own fortune.
Did I grow up thinking I'd ever be paged at the Beverly Hills Hotel? Did I ever think I'd make so much money writing ads? No.
No kid ever graduated school and said, 'I want to go into advertising.' Advertising is almost everyone's second or third choice.
People who are visiting Long Island find it's very beautiful, and they are quick to try Long Island foods, wines and other products.
Money is being wasted on adverts that go right over a consumer's head. They may win awards at Cannes, but they lose at the cash register.
Life was easy was back in the days before human resource departments controlled business and someone decided we all should be politically correct.
Half the money I spend on advertising is wasted; the trouble is I don't know which half. Advertising is the most fun you can have with your clothes on.
My grandmother would start making her meat sauce at 7 in the morning on Sunday, and within five or six hours, that smell would be all through the house.
In my world - advertising - the Super Bowl is judgment day. If politicians have Election Day and Hollywood has the Oscars, advertising has the Super Bowl.
I don't want people ever to think I'm not in advertising. It's such a business of enthusiasm that if you're not totally excited about it, you should leave it.
Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again.
The Google model of targeted advertising is appealing because it claims to cut down on waste. We need to ask how that efficiency can be brought to creative process.
The Internet is king. Newspapers are dead or dying. Magazines are shrinking every day. Ad budgets are being cut. The bottom line is now the only line in advertising.
I think people are getting bored of parties, and hosts are terrified nobody's going to show up. So they have to start entertaining them before the party even starts.
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
Husbands and wives fight, and when the wife is packing up, the husband says, 'Don't leave! I'm gonna change!' Marriages stay together because people promise to change.
In the '50s and '60s, a family's first child went into the priesthood, the second went into the military, and the third child was an idiot and wound up in advertising.
Imagine there wasn't photography. Where would we be? How would I remember what I looked like as a kid? It links us all. It keeps us all together; it's what our history is.
Let's face it: in advertising, you are paid more, but you die younger. It's not very forgiving. Like sports stars, you're in it during your better years, and then you're out looking for work.
I learned much from my father just by watching his example. If I saw him hold a door open for someone, I learned to do the same. Kids always observe their parents and I always watched my daddy.
The Democrats are going the way of Burma Shave and Crisco - products everyone loved and had in their homes. But they got old. They didn't have anything new to say about the product, and after awhile, they died.
There's still a place for someone to come up with a strong headline, some copy in a commercial that's well written. I'm not saying it was better in the old days; it's just a totally different way of communicating.
There's something that goes on in a new-business meeting that's wonderful to watch. It's like showtime. There are people who are nervous, and there are people who are jittery, and there's so much drama and so much at stake.
I once attended an advertising conference held at the Greenbrier Hotel in 1968. The dean of the original Mad Men, the great David Ogilvy, was the keynote speaker. The subject of his speech was the new creative revolution in advertising.
Everybody sat around thinking about Panasonic, the Japanese electronics account. Finally I decided, what the hell, I'll throw a line to loosen them up. 'The headline is, the headline is: From Those Wonderful Folks Who Gave You Pearl Harbor.'
I came into advertising in 1961. I had been turned down for jobs on the Ford account in the late Fifties as 'not their type.' If it hadn't been for Bill Bernbach, I would now be sitting in some luncheonette, continuing my life as a messenger.
In our quest to tweet, like, and trend, we have forgotten that brands can be built through advertising. Ads can generate big ideas that can never be trumped by tactics. That is the magic of an ad, and that is what is missing from many ads today.
I came into the advertising business in 1952, at the age of sixteen, as a delivery boy for a stuffy, old-line advertising agency named Ruthruff and Ryan, which could have served as the setting for the 'Mad Men' television series without moving a desk.
I have very talented art directors in my agency who start out telling me, 'Well, this is what the picture is... ' I ask, 'Well, what's the headline?' and they say, 'We haven't done that yet, but it looks this way.' But I'm still writing copy, almost every day.
By 1961, when I got my first copywriting job, 'my kind' were suddenly in demand. The creative revolution had begun. Advertising had turned into a business dominated by young, funny, Jewish copywriters and tough, sometimes violent, Greek and Italian art directors.
The Creative Revolution is over. Everybody is justholding onto their jobs and no one is ever going to say toa client... ‘Buy this or I’ll resign your account.’ You don’tdo it anymore. It’s now, the majority of the time... ‘How do you like it? When can I change it for you?’
At one point, I had over 800 employees, and I always paid all health care for my people - including a man who was my assistant who got HIV. I wound up paying his medical bills, which went into the hundreds of thousands. I'm not making myself out to be a saint. I did the right thing.
I ran for political office in the Hamptons once in a war I was having with the village. I came in, there were four people running, and I came in around third. It was over my food market - they arrested me. I just wanted to go for office because I thought it would be an interesting to do.
Marketers are making retirement respectable. Instead of being the beginning of the end, it sounds like Nirvana-do what you want without any responsibilities. The boomers think that they're 16. Marketers try to keep the charade going. Retirement will look so good, others are going to be jealous.
I grew up in Brooklyn, N.Y., and I'm a great believer that you can't have too conservative a President nor too liberal a Supreme Court. So I'm a walking contradiction. I believe that you should try to really protect people's rights in every way, and also, people should be allowed to do what they do.
I don't like to work for politicians because I hate to work on anything that you can't give back if it doesn't work. I sell products. I do a commercial for, say, Meow Mix, and you don't like it, you get your money back. You can return it. Politicians, you can't return. You're with them for four more years. And that's scary.
I'm hard-nosed about luck. I think it sucks. Yeah, if you spend seven years looking for a job as a copywriter, and then one day somebody gives you a job, you can say, Gee, I was lucky I happened to go up there today. But, dammit, I was going to go up there sooner or later in the next seventy years. If you're persistent in trying and doing and working, you almost make your own fortune.