Part of company culture is path-dependent - it's the lessons you learn along the way.

I've always been at the intersection of computers and whatever they can revolutionize.

If we think long term, we can accomplish things that we couldn't otherwise accomplish.

If you're long-term oriented, customer interests and shareholder interests are aligned.

The death knell for any enterprise is to glorify the past -- no matter how good it was.

I don't know about you, but most of my exchanges with cashiers are not that meaningful.

You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three.

The vision is to figure out how there can really be dynamic entrepreneurialism in space.

I feel like in one year it's very easy to go from Internet poster boy to Internet piсata.

I'm going to go do this crazy thing. I'm going to start this company selling books online.

You know, we love stories and we love narrative; we love to get lost in an author's world.

Feel free to cover Amazon any way you want. Feel free to cover Jeff Bezos any way you want.

Web 1.0 was making the Internet for people, Web 2.0 is making the Internet better for companies.

All businesses need to be young forever. If your customer base ages with you, you're Woolworth's.

In Seattle you haven't had enough coffee until you can thread a sewing machine while it's running.

If you double the number of experiments you do per year you're going to double your inventiveness.

It is very difficult to get people to focus on the most important things when you're in boom times.

Great industries are never made from single companies. There is room in space for a lot of winners.

It's perfectly healthy-encouraged, even- to have an idea tomorrow that contradicted your idea today

We're taking all of the lessons that we have from New Shepard and incorporating them into New Glenn.

People loved their horses, too. But you don't keep riding your horse to work just because you love it.

I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is not trying.

Your brand is formed primarily, not by what your company says about itself, but what the company does.

Am I going to regret leaving Wall Street? No. Will I regret missing the beginning of the Internet? Yes.

I think there are going to be a bunch of tablet-like devices. It's really a different product category.

Cleverness is a gift, kindness is a choice. Gifts are easy-they're given after all. Choices can be hard.

We like to pioneer, we like to explore, we like to go down dark alleys and see what's on the other side.

We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

One of the things it was obvious you could do with an online store is have a much more complete selection.

We will have to leave this planet, and we're going to leave it, and it's going to make this planet better.

If you think about the long term then you can really make good life decisions that you won’t regret later.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

Our biggest cost is not power, or servers, or people. It's lack of utilization. It dominates all other costs.

I try to spend my time on areas that I think are important for the future, and where I think I can add value.

Today I continue with my science-fiction reading habit and find it very mind-expanding. Always makes me think.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The reason we chose vertical landing as our recovery architecture is that vertical landing scales really well.

Do something you're very passionate about, and don't try to chase what is kind of the "hot passion" of the day.

We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.

The solar system can support a trillion humans. And then we'd have a thousand Mozarts and a thousand Einsteins.

If you're not doing something that people will remark on, then it's going to be hard to generate word of mouth.

To get something new done you have to be stubborn and focused, to the point that others might find unreasonable.

Real estate is the key cost of physical retailers. That's why there's the old saw: location, location, location.

What consumerism really is, at its worst is getting people to buy things that don't actually improve their lives.

Mediocre theoretical physicists make no progress. They spend all their time understanding other people's progress.

The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.

Invention is by its very nature disruptive. If you want to be understood at all times, then don't do anything new.

Seek instant gratification - or the elusive promise of it - and chances are you'll find a crowd there ahead of you.

We also have no incentive compensation of any kind. And the reason we don’t is because it is detrimental to teamwork.

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