Quotes of All Topics . Occasions . Authors
The goal is not to be good at social media, the goal is to be good at business because of social media.
All companies would be better off if they stopped trying to be amazing and just focused on being useful.
The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
You have to understand not just what your customers need, but how and where they prefer to access information.
Social media changes the relationship between companies and customers from master and servant, to peer to peer.
Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
Every page of content you've created could be the first interaction with your web site.Think of every page as a home page.
For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
