Quotes of All Topics . Occasions . Authors
You must market your marketing.
Smart marketing is about help not hype.
Passion is the gasoline of social media.
Social media is about people, not logos.
Everything ultimately comes down to trust.
Content is fire and social media is gasoline.
Social media is an ingredient, not an entree.
Never build your content ship on rented land.
Text is the gateway drug to real time marketing.
True influence drives action, not just awareness.
Stop trying to be amazing and start being useful.
Give yourself permission to make the story bigger.
Give away everything you know, one bite at a time.
Content is the fire. Social media is the gasoline.
People check their phone an average of 110x a day.
Focus On How To Be Social, Not On How To Do Social.
We are surrounded by data, but starved for insights.
Social media is the ultimate canary in the coal mine
Content that helps is superior to content that sells.
Social media allows big companies to act small again.
Social media doesn’t create negativity, it uncovers it.
If you help someone, you may create a customer for life.
Stop creating reports, and start creating understanding.
You must fight social media fire with social media water.
There is a very fine line between listening and stalking.
In social media marketing, average is no longer adequate.
Make your marketing so useful people would pay you for it.
If you create Youtility, your customers will keep you close.
Every company is its own TV station, magazine, and newspaper.
The future of marketing isn't big data, it's big understanding.
The difference between Selling and Helping is just two letters.
Facebook Fan Pages are email newsletters with smaller pictures.
Activate your fans, don’t just collect them like baseball cards.
True advocacy is born from culture, not technology or marketing.
The entirety of the world's knowledge is in your pants right now.
Everyone says social media is a unicorn, but maybe it’s just a horse?
Worry more about being social, and worry less about doing social media
When brands talk about themselves in real time, it’s just boring faster.
If your competitors start copying you then you are doing something right!
The goal of social media is to turn customers into a volunteer marketing army
Inspiration doesn't respond to meeting requests. You can't schedule greatness.
Content is the emotional and informational bridge between commerce and consumer.
A lot of companies are still using social as the world’s shortest press release.
The biggest benefit of doing an interview podcast is the relationships you build.
Customers are ninjas now. They are stealthily evaluating you right under your nose.
Content pays an ongoing information annuity that other forms of marketing simply do not.
95% of millennials say their friends are the most credible source of product information.
Build with advocacy, follow with influence. Your employees are your biggest brand advocates.
In 2012, 40 of the top companies to work for were also among the top companies in social media.
This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"