'WhatsApp' began as a simple idea: ensuring that anyone could stay in touch with family and friends anywhere on the planet, without costs or gimmicks standing in the way.

It's important for people to have freedom to use whatever product they want. We have no problems with other people using other apps, so long as they keep using 'WhatsApp'.

Ironically, I grew up watching Indian movies as a kid in Russia. I am quite familiar with Bollywood. I grew up watching 'Disco Dancer;' I watched it some 20 times as a kid.

People need to differentiate us from companies like Yahoo! and Facebook that collect your data and have it sitting on their servers. We want to know as little about our users as possible.

Nobody should have the right to eavesdrop, or you become a totalitarian state - the kind of state I escaped as a kid to come to this country where you have democracy and freedom of speech.

We focus a lot on the quality of experience, speed, reliability. It’s not sexy from a lot of people’s perspective, it’s not glitzy in the feature set, but it’s what people come to rely on.

A lot of what I experienced growing up in the U.S.S.R. and coming to the U.S. as an immigrant actually reflects itself in Whatsapp. Experiences from our youth shape what we do later in life.

I grew up in a society where everything you did was eavesdropped on, recorded, snitched on. I had friends when we were kids getting into trouble for telling anecdotes about Communist leaders.

Our phones are so intimately connected to us, to our lives. Putting advertising on a device like that is a bad idea. You don't want to be interrupted by ads when you're chatting with your loved ones.

There were a lot of negatives, of course, but there were positives to living a life unfettered by possessions. It gave us the chance to focus on education, which was very important in the Soviet Union.

We're somewhat lucky here in the United States, where we hope that the checks and balances hold out for many years to come and decades to come. But in a lot of countries, you don't have these checks and balances.

Our team has always believed that neither cost and distance should ever prevent people from connecting with their friends and loved ones, and won't rest until everyone, everywhere is empowered with that opportunity.

As long as our user base continues to grow, at some point it will have critical mass, and at some point it will tip, and at some point, people will just have to use WhatsApp because their friends are using WhatsApp.

Utilities get out of the way. Can you imagine if you flipped a light switch and had to watch an ad before you got electricity? Can you imagine if you turned on a faucet and had to watch an ad before the water came out?

I grew up in Russia. We had a telephone line, but a load of our neighbours didn't. It became a shared resource for the whole apartment complex. People would come and knock on the door and ask to call their family in another city.

When I was a kid trying to communicate with family in the Soviet Union, it was very difficult. You had to go through the long-distance phone companies like MCI, which were difficult to navigate and expensive to make calls through.

We're not interested in bombarding our users with, 'Hey, play this game, play this game, play this game.' It gets annoying, it gets in the way of messaging, and it gets in the way of staying in touch with people who are important to you.

Everybody I meet who uses 'WhatsApp', I ask them a question: 'How did you hear about it?' And they say, 'My friends, my sister or my brother, somebody I know hounded me to install WhatsApp.' We think there is more power to the network when it grows organically.

Advertising isnt just the disruption of aesthetics, the insults to your intelligence and the interruption of your train of thought. At every company that sells ads, a significant portion of their engineering team spends their day tuning data mining, writing better code to collect all your personal data.

Advertising isn't just the disruption of aesthetics, the insults to your intelligence and the interruption of your train of thought. At every company that sells ads, a significant portion of their engineering team spends their day tuning data mining, writing better code to collect all your personal data.

At WhatsApp, our engineers spend all their time fixing bugs, adding new features and ironing out all the little intricacies in our task of bringing rich, affordable, reliable messaging to every phone in the world. That's our product, and that's our passion. Your data isn't even in the picture. We are simply not interested in any of it.

You don't have to give us your name and we don't ask for your email address. We don't know your birthday. We don't know your home address. We don't know where you work. We don't know your likes, what you search for on the internet or collect your GPS location. None of that data has ever been collected and stored by WhatsApp, and we really have no plans to change that.

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