Quotes by James Jebbia - Page 1

Fashion people are picky.
James Jebbia /
Picky
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I don't really care what a designer has to say.
James Jebbia /
Designer
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Young people - and skaters - are very, very open-minded.
James Jebbia /
People Young Young People
Skaters
Young People
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My approach has always been to make things we were proud of.
James Jebbia /
Approach
Proud
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I'm influenced a lot by Chanel and by what Karl Lagerfeld has done.
James Jebbia /
Chanel
Influenced
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I know what Stone Island means to a lot of people in England and Europe.
James Jebbia /
Island
Stone
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The skateboarders are snobbier - their look is much cleaner than ravers'.
James Jebbia /
Cleaner
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I've never considered Supreme to be a fashion company, or myself a designer.
James Jebbia /
Designer
Supreme
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We're not trying to be everything for everybody. We're not trying to please the masses.
James Jebbia /
Please
Masses
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Our business is as good as any high-end designer. We do good because we make good things.
James Jebbia /
Designer
High-End
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It really doesn't matter what you've done in the past. We just don't rest on our laurels.
James Jebbia /
Laurels
In The Past
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I much prefer if someone buys something from us that they plan on wearing it and not selling.
James Jebbia /
Selling
Buys
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Supreme wasn't meant to be a brand... It's a good name, but it's a difficult one to trademark.
James Jebbia /
Meant To Be
Supreme
Trademark
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Any brand in the world wants to make desirable product. But we don't shove it down people's throats.
James Jebbia /
Desirable
Shove
Throats
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We just want to make really great-looking clothes that are well-made, fit well... that you can skate in.
James Jebbia /
Clothes
Fit
Skate
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I don't want to dumb anything down, and I think people appreciate that. Even if it's not their cup of tea.
James Jebbia /
Appreciate
Dumb
Cup
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We don't want people to think of Supreme as this hard-to-get, exclusive brand. We're a brand of the people.
James Jebbia /
Exclusive
Supreme
People Want Think
Brand
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We just want to grow at a reasonable pace. Supreme hasn't changed for 20 years, and that feels very simple to me.
James Jebbia /
Changed
Feels
Pace
Reasonable
Supreme
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When I do read something about a designer it doesn't alter my thoughts about their collection when I see it in person.
James Jebbia /
Designer
Collection
Alter
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A big shop in Manhattan would feel like we were betraying our roots. And we're not just going to open a bunch of stores.
James Jebbia /
Bunch
Manhattan
Roots
Stores
Betraying
Shop
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Ever since September 11, I've been quite conservative in what we've ordered. We've never really been supply-demand anyway.
James Jebbia /
September
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For us, the reason that our quality has been high, and I feel that our pricing has been reasonable, is because we don't wholesale.
James Jebbia /
Pricing
Reasonable
Wholesale
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People should know that the idea of legal fakes is a complete farce. It would be sad if a new generation thinks that's actually legit.
James Jebbia /
Sad
Legal
Farce
New Generation
Complete
Generation
Thinks
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I think a lot of brands reach a point where they say, 'We kind of have a formula - we've got it made.' Our formula is there's no formula.
James Jebbia /
Brands
Formula
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I feel a very important factor to our longevity is that, over the years, we have managed to create our own unique identity and aesthetics.
James Jebbia /
Aesthetic
Longevity
Factor
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Oftentimes you'll see pictures from fashion shows and all the models outside the show in their real clothes are wearing brands like Supreme.
James Jebbia /
Brands
Clothes
Fashion
Models
Supreme
Wearing
Oftentimes
Outside
Pictures
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I'd always loved what went on in skateboarding. I'd never skated myself, but I loved the graphics - I really liked the rebelliousness of it.
James Jebbia /
Skateboarding
Myself Always Never
Liked
Graphics
Skated
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As a small brand, we do it all. We don't need an investor. We would never go anywhere or do anything where we feel it would compromise what we do.
James Jebbia /
Compromise
Investor
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I still feel like we're a skate brand - it doesn't mean we can't present our stuff well. It doesn't mean that when you come in, everything has to be messy.
James Jebbia /
Messy
Brand
Present
Skate
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I think the reason that we do things the way we do is because we respect the customer. And I don't look at what we do as anything less than any other brand.
James Jebbia /
Respect
Reason
Less
Brand
Customer
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Ralph Lauren... Ralph is somebody that doesn't change with trends and has just kept it up and gotten better and better. That's what we aspire to, without getting boring.
James Jebbia /
Aspire
Lauren
Getting
Gotten
Ralph
Ralph Lauren
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We can have a leather jacket for $1,500, and if it's a good value, young people will understand that. But we also want to have the feeling that this won't be here in a month.
James Jebbia /
Leather
Good Value People
Month
Jacket
Young People
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We were making clothes for that New York skater, who is a picky kind of person with good taste He may look scruffy to the outside world, but he's very sharp in the way he dresses.
James Jebbia /
Dresses
Good Taste
Outside World
Picky
Good May World
Good Look World
Sharp
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We're going to make the product as good as we can, and we're going to try to put it out as reasonably priced as we can. We don't want a $600 shirt. We want a shirt which is around $100.
James Jebbia /
Reasonably
Shirt
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When we opened in Paris, we opened in the Marais. And when we opened in London, it was in Soho. These aren't, like, edgy places. These are places where people - and young people - hang out.
James Jebbia /
Edgy
London
Hang
Opened
Young People
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We were one of the first to say, 'Let's make a really nice shirt for skaters and let's make it really well.' We don't dumb down for somebody young; we are always trying to do something new.
James Jebbia /
Dumb
Something New
Shirt
Skaters
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I'm not really concerned if people have this purist view of the New York Supreme thing. If they think opening our shop in Paris is going to harm our brand, then we can't really be that strong of a brand.
James Jebbia /
Harm
Opening
Supreme
Shop
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My thing has always been that the clothing we make is kind of like music. There are always critics that don't understand that young people can be into Bob Dylan but also into the Wu-Tang Clan and Coltrane and Social Distortion.
James Jebbia /
Bob
Coltrane
Critics
Distortion
Dylan
Social
Young
Music Always People
Understand
Bob Dylan
Music People Young
Clan
Clothing
Music People Always
Young People
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I came over here with $100; it was 1983 and I just ended up staying. New York at that time was very inexpensive and it was very easy to get a job. We lived on Staten Island and you could get cheap rent. It was a good time to be in New York.
James Jebbia /
Inexpensive
Staying
Time Good New
Cheap
Island
Good Time
Rent
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A lot of people dismiss what we do. They think, 'Well, it's skate, so it's got to be, like, big baggy pants, cap backwards, big chain'... They don't understand that just because skating is the culture we're working in, it doesn't mean that we can't make good things.
James Jebbia /
Backwards
Good Things
Pants
Good Culture People
Baggy
Cap
Chain
Dismiss
Skate
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I've seen a lot of brands fail because they went, 'Hey, look, we're from New York, and that's what we're all about.' But wherever you go, people are proud of where they are. So even though we're from New York, what we do is a mindset: it's got to work in Japan, in Los Angeles, London, wherever.
James Jebbia /
New York
Brands
Hey
Japan
London
Los Angeles
Mindset
Proud
Work Look People
Angeles
Work Where Look
Seen
Fail
Los
Though
Wherever
York
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Sunday, Feb 17, 1963
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James Jebbia Quotes - Page 1

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