To start my makeup, I like to put a nice amount of foundation on, and it's really important that it's not oily so it actually sticks to the skin.

I've worn pretty much every hat in the beauty industry, from blogger to makeup artist to YouTube influencer to Instagram influencer to journalist.

Going to school and formal education wasn't all that impactful to me, but it was the people that I met at school that really made such a difference.

Being women behind a massively growing business is not an easy task, and the journey to find the right investors and to secure true partners has proven that.

A lot of people don't always know how successful our brand is and we don't ever talk about it. But it's exciting to see the brand resonate so well with people.

I've been put in multiple boxes as blogging and as an influencer and not really perceived as a businesswoman, and that's something that I've really had to grow into.

I drink bullet coffee, and I make it myself because I hate coffee. I get a shot of raw coffee, mix it with butter from grass-fed cows and coconut milk. It's amazing!

When you think you've made it, you need to keep pushing because the person next to you or your competitor is also getting better, and you need to be able to stay ahead.

Long-lasting makeup is all in the setting! I always bake in areas where I am prone to shininess and I find it really helps for keeping my skin looking great all evening.

I always felt different and it was because I was Middle Eastern. Where most people were very fair, light-skinned, and had blue eyes, I was hairy with dark hair and dark skin.

That was honestly one of the biggest learnings for us: to stay true to the value we believe our company offers, and to not allow people to undercut us just because we're women.

Although we represent this almost drag-like beauty at Huda Beauty, I'm not only this person who is made up and always likes to wear their hair flawless and their makeup flawless.

I have to buy three of everything. It doesn't make any sense, but I have to. I'm worried I might lose it, and if I lose it, then I have a backup and then I have a backup to my backup.

I love red laser therapy or red light therapy and you can do it at your home and it's really convenient. Kim Kardashian used it to get rid of her psoriasis and I've been using it for years.

I like things on my desk that are pretty and make a statement. It's important that whatever is on my desk inspires me because that's where I spend a lot of my time working and creating things.

In Dubai, people respect you if you wear lashes to the grocery store. I've been at the gym at 5 in the morning and seen full glam, which, I think working out with your full makeup is just crazy.

What's getting me excited is a lot of times Huda Beauty is that brand that people get when they are just starting with makeup and I hope we can get them to start being more artistic and more experimental.

I try to take breaks from makeup on the weekends. I try to not to wear any on Fridays and Saturdays. It's good to let your skin breathe and it's good not to depend on makeup, to feel comfortable in our skin.

This is how I feel about cosmetic procedures and plastic surgery. If people want to do it for themselves - it's fine. If people want to do it for the outside world, that's when it's not necessarily a healthy thing.

Being a Middle Eastern girl in America with a name no one could pronounce was not easy, so I turned to make-up and cosmetics as a way to deal with my insecurities, thus creating my long-term relationship with beauty.

It's really important that we take away the shame associated with female hair loss and hair balding. It's just another beauty issue that we all can get through as soon as we start to feel more comfortable talking about it.

Product development is emotional for me! It's really important as a brand that we feel that our products are going to be life-changing for everyone who buys them. We won't ever launch something we don't feel strongly about.

Women just never think their lips are big enough, even when they are really big. The first thing I always hear from women when they sit down with me is, 'I need to fill my lips.' It's almost crazy how many women say that to me.

I feel the same way about makeup that I do about food - I don't want the big companies to give me my food. I want the niche mom and pops who care about their food making it. I don't want the Kraft cheese, I want the niche cheese.

I wake up at 6 A.M. and start with yoga. I'm by no means a morning person, but I've trained myself to become one. My husband wakes up at 4:30 A.M., so he makes me feel like a loser. When you wake up and no one is in the bed, it kind of gets you up.

I grew up in Tennessee, where no one was really hairy, and with sisters who were so beautiful - my little sister was a pageant girl. But me, I was this weird-looking hairy child. I had more than just a unibrow; I feel like I had a mustache, a goatee.

This transition of being a woman and a breadwinner - it took some time for my dad to get used that. It took some time for my husband. I was like, gosh, I've worked so hard to be here, and then all of a sudden I don't know if I feel comfortable being here.

The thing that helped me most when I started my own business was my experience as the president and PR director of student associations in college. Because of that I knew how to create and run an organization and how to really make things - even hard things - happen.

I grew up in Tennessee. I loved to wear full glam. I used to want to wear flash lashes every single day. I remember wearing them once and someone was like, 'Are you wearing false lashes?' I felt embarrassed. In the U.S., it's perceived as though you're trying too hard.

I felt like I was not a cute kid, and I remember seeing people transform. It was actually when my sister was in the beauty pageants and I was in some pageants. I didn't win any. I always got that like, participant trophy, but I fell in love with the way makeup could transform people.

My makeup will stay on from morning until late and people are always like, 'How? What do you do?' It comes down to - and I know this is going to sound so bad - but really layering lots of makeup properly. That's the key if you're partying, working, or a mom or whatever - this is foolproof.

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