I think my whole life, because of where I came from, I had a fear of failure.

Great opportunities can be and have been created during tough economic times.

Cutting prices or putting things on sale is not sustainable business strategy.

People in Washington need to put their feet in the shoes of working Americans.

When you start a company, it's a singular focus. You have the wind at your back.

I really believe that you cannot use the stock market as a proxy for the economy.

I think if you're an entrepreneur, you've got to dream big and then dream bigger.

Believe in your dreams and dream big. And then after youve done that, dream bigger.

I think if you're an entrepreneur, you've got to dream big - and then dream bigger.

Social and digital media is a bullet train, and that bullet train is not coming home.

The response to the Starbucks brand has been phenomenal in our international markets.

In times of adversity and change, we really discover who we are and what we're made of.

California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores.

I always saw myself wanting to do something deemed successful and good at the same time.

Sometimes the difference between winning and losing is will. The will to make it happen.

Everyone starts strong. Success comes to those with unwavering commitment to be at the end.

Don't settle! Embrace a dream--and keep dreaming. Don't be a bystander. Take it personally.

China traditionally has been a tea-drinking country but we turned them into coffee drinkers.

My passion. My commitment. This is the most important thing in my life other than my family.

A great business has to have a conscience. You have to know who you are and who you are not.

Most business people today are not going to invest in the uncertainty that exists in America.

Our history is based on extending the brand to categories within the guardrails of Starbucks.

In this ever-changing society, the most powerful and enduring brands are built from the heart.

At an early age, my mother gave me this feeling that anything is possible, and I believe that.

Be bold, but be fair. Don't give in. If others around you have integrity, too, you can prevail

We are not in the coffee business serving people, we are in the people business serving coffee.

The lifeblood of job creation in America is small business, but they can't get access to credit.

The premium single-cup segment is the fastest-growing business within the global coffee industry.

Starbucks has a role and a meaningful relationship with people that is not only about the coffee.

My parents really wanted me to get out of New York, be exposed to other people, other ways of life.

Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option.

Pouring espresso is an art, one that requires the barista to care about the quality of the beverage.

Any business today that embraces the status quo as an operating principle is going to be on a death march.

Grow with discipline. Balance intuition with rigor. Innovate around the core. Don't embrace the status quo.

Great companies are defined by their discipline and their understanding of who they are and who they are not.

We have a big opportunity in China. We think the number of stores here can rival the number in North America.

The issue of managing through a crisis is you have to be decisive even if you don't have perfect information.

I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.

Starbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew.

Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.

I'm not as interested in what you make as I am in what you're passionate about. What business are you really in?

When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible.

There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true.

When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.

You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.

Often, organizations need bold, grand gestures to galvanize people towards a new mission or refocus their attention.

Hiring people is an art, not a science, and resumes can't tell you whether someone will fit into a company's culture.

The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.

Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.

Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.

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