You always have to stimulate the senses.

If design isn't profitable, then it's art.

The market needs a super car with no excuses.

You know what? Starting a car company is risky.

People always identify a vehicle on the grille.

We have to control our battery development and testing.

Once investors come in, it's hardly your company anymore!

I come from Denmark; Fisker Automotive comes from California.

I think every brand in the world has gone through ups and downs.

I've never designed a bicycle, so one day that would be fun to do.

I would design any vehicle, but probably least likely... a minivan.

When we first showed the Karma in January 2008, we had barely started the company.

My view is that we will still have many different categories of cars in the future.

I'm not one of those radical believers that everybody has to be forced to do one thing.

I think the key is that you come out with products which are embracing and true to the brand.

When I see a car I've designed going down the street and somebody admiring it, that's a nice feeling.

I want to explore the existing manufacturing abilities of Indian companies and create products together.

I have a 100-mile round trip commute on some of the nations' busiest roads and enjoy every minute of it.

I think people are still conscious about how the car looks, whether they're going to be driven in it or not.

When I design a car, I want people to look at it and go, 'Wow, that's kind of interesting,' and do a second take.

You can make them so small that they almost disappear, but I think headlights are also part of the face of a car.

America's all about freedom of choice, and I really hope that in the future we still have a great choice of vehicles.

Probably looking at a piece of paper and all the features of a minivan, the minivan is probably the best car in the world.

The car is the most regulated thing in the world. It's more complicated to make a car than it is to send a rocket to space.

I've always wanted to design a Mustang. I just never really had the opportunity in my career because the timing was never right.

I like to come up first of all with a free idea, thinking about and obviously understanding what is necessary for it to become a car.

When I was at BMW and Aston Martin, I realized how difficult and how many resources it takes to create a car - let alone a car company.

I could imagine that boats sailing in harbors will only use electric engines. And then once they are out in the water they will use diesel.

The car industry has invested a lot in hybrid, but my opinion is electric cars will take over a lot of hybrids quicker than people think now.

A painting doesn't have to have a real usability other than you looking at it. Obviously, a car, an engine, or battery has to fit people's needs.

I'm kind of impatient. I like to see things realized and not just work on a project for three years and wait, wait, wait. I try to keep myself busy.

I used to have to pick up the phone and talk to people who placed orders for the car. When you reach a certain size, you need to have processes in place.

I believe there is room in the market for a daily driver that embodies all the attributes of the best track racing car and the comfort of a luxurious sports car.

I like to have the widest part of the car being the wheels and not the body. It gives it a more athletic look and, with the sculpture, helps make a car look sexy.

We believe that there are many buyers who want a stylish, sporty car that sends a positive message about their concern for the environment as they drive it down the street.

There's obviously a big difference between driving on the freeway in the desert, where there are no children playing or running over the road, than deploying it in a neighborhood.

Any car designer always dreams about designing their own car - if they say they don't, they're lying... For me, it was never about starting my own company just to make another car.

Most automakers develop multiple options for a single project. Then they present those options to a committee of executives who decide which one to go with. That takes a lot of time.

You need to focus on creating the actual value of the company, not just the theoretical value. The actual value comes from a great product that sells well and is ultimately profitable.

In this industry, you have to have passion. It's tough; there's no mercy. But I just love cars - I love to bring a new car to market. And every time I do this, it gets a little easier.

I'm sure you're well aware of the car companies that went out of business in 2008. And you've had other brands that have seen difficulties here and there, even some of the most famous ones.

Design - pure beauty - will be number one at Fisker Coachbuild. We want to bring beautiful, desirable cars to the market, limit the production of each model, and do so with the highest quality.

I probably have a very controversial view on autonomous driving versus anybody else in the auto industry. I don't believe that it makes any sense for an automaker to develop autonomous driving.

The implementation of autonomous driving needs a whole new rethinking. To really make it an attribute for society, we really need to think differently about where and when and how we implement this.

One of the big failures for the big auto companies is that even the CEO and the top management often don't understand design and manufacturing. As a CEO, you have to make decisions; you need to have knowledge.

To be able to swivel around, I think is really good for a concept car, but in reality, I think for normal vehicles, if you actually look at how a vehicle is designed and packaged it doesn't make a lot of sense.

At a European auto show, I had someone from a German car company come up to me and say the Karma should cost $125,000, not $87,900, but our development process lets us lower the costs. I guarantee it's profitable.

I remember, as a kid, riding in the back of my dad's old Saab 95 in Denmark. We were on the highway, and suddenly this silver Maserati Bora came upon us, then passed. At the time, to me, this car looked like a spaceship.

One of the things that I think nobody's done yet is really taking advantage of the electric powertrain layout, which of course, means you don't have a gasoline engine in the front and you don't have a gas tank in the rear.

We still haven't seen any cars take advantage of the electric powertrain in terms of how you proportion an electric vehicle versus traditional vehicles. Yes there's electric cars, but they haven't really done it in a beautiful way.

Share This Page