The key role of entrepreneurs, like the most crucial role of scientists, is not to fill in the gaps in an existing market or theory, but to generate entirely new markets or theories. . .They stand before a canvas as empty as any painter's; a page as blank as any poet's.

Creativity is the foundation of wealth. All progress comes from the creative minority. Under capitalism, wealth is less a stock of goods than a flow of ideas, the defining characteristic of which is surprise. If it were not surprising, we could plan it, and socialism would work.

People cannot be expected to learn one expertise and just apply it routinely in a job. Your expertise is in steadily renewing your knowledge base and extending it to new areas. That lifelong cycle of learning really is the foundation of the new information organization and economy.

Entrepreneurial creation is the generation, de novo, of novelty and surprise- freedom of choice originating in the world of ideas, and imagination beyond all concern with chemicals. The contrary view- that all ideas are determined by material relationships- is the materialist superstition.

Entropy is Janus-faced. Its upside surprises are redemptive and favorable to freedom. It is freedom of choice. But the carrier itself requires constant vigilance against entropic noise. Order is not spontaneous, but it is a necessary condition for all the surprises of freedom and opportunity.

From the equilibrium and spontaneous order of Adam Smith and his heirs, from invisible-handed markets and perfect competition, supply and demand, and rewards and punishments, I was pushed to theories of disequilibrium and disorder, and information and noise, as the keys to understanding economic progress.

The United States is probably the most [socially] mobile society in the history of the world. The virtues that are most valuable in it are diligence, discipline, ambition, and a willingness to take risks. Education and credentials are most important in government; elsewhere most skills are learned on the job.

Capitalism offers nothing but frustrations and rebuffs to those who wish - because of claimed superiority of intelligence, birth, credentials, or ideals - to get without giving, to take without risking, to profit without sacrifice, to be exalted without humbling themselves to understand others and meet their needs.

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them. As Henry Ford said many years earlier: "If I had listened to my customers, I would have built a faster horse." Inventions in general express Shannon entropy. They come from the supply side.

[Successful] projects that entrepreneurs initiated and carried through had one essential quality. All had been thoroughly contemplated by the regnant experts and dominant companies, with their large research staffs and financial resources, and had been judged too difficult, untimely, risky, expensive and unprofitable.

The rates of taxation climb and the levels of capital decline, until the only remaining wealth beyond the reach of the regime is the very protein of human flesh, and that too is finally taxed, bound, and gagged, and brought to the colossal temple of the state - a final sacrifice of carnal revenue to feed the declining elite.

When capitalists are thwarted, deflected, or dispossessed, the generals and politicians,... and socialist intellectuals, are always amazed at how quickly the great physical means of production - the contested tokens of wealth and resources of nature - dissolve into so much scrap, ruined concrete, snarled wire, and wilderness.

At the heart of capitalism is the unification of knowledge and power. As Friedrich Hayek, the leader of the Austrian school of economics, put it, "To assume all the knowledge to be given to a single mind... is to disregard everything that is important and significant in the real world." Because knowledge is dispersed, power must be as well.

Entrepreneurial knowledge has little to do with certified expertise, advanced degrees, or the learning of establishment schools. The fashionably educated and cultivated spurn the kind of fanatically focused learning commanded by the innovators. Wealth all too often comes from doing what other people consider insufferably boring or unendurably hard.

In the history of enterprise, most of the protagonists of major new products and companies began their education - not in the classroom, where the old ways are taught, but in the factories and labs where new ways are wrought ... nothing has been so rare in recent years as an Ivy League graduate who has made a significant innovation in American enterprise.

Most people consider themselves above the gritty and relentless details of life that allow the creation of great wealth. They leave it to the experts. But in general you join the one percent of the one percent not by leaving it to the experts but by creating new expertise, not by knowing what the experts know but by learning what they think is beneath them.

Welfare now erodes work and family and thus keeps poor people poor. Accompanying welfare is an ideology - sustaining a whole system of federal and state bureaucracies - that also operates to destroy their faith. The ideology takes the form of false theories of discrimination and spurious claims of racism and sexism as the dominant forces in the lives of the poor.

The most important feature of an information economy, in which information is defined as surprise, is the overthrow, not the attainment, of equilibrium. The science that we have come to know as information theory establishes the supremacy of the entrepreneur because it appreciates the powerful connection between destruction and what Schumpeter described as "creative destruction," between chaos and creativity.

Like the Pentagon, our social science often reduces all phenomena to dollars and body counts. Sexuality, family unity, kinship, masculine solidarity, maternity, motivation, nurturing, all the rituals of personal identity and development, all the bonds of community, seem "sexist," "superstitious," "mystical," "inefficient," "discriminatory." And, of course, they are -- and they are also indispensable to a civilized society.

In an information economy, entrepreneurs master the science of information in order to overcome the laws of the purely physical sciences. They can succeed because of the surprising power of the laws of information, which are conducive to human creativity. The central concept of information theory is a measure of freedom of choice. The principle of matter, on the other hand, is not liberty but limitation- it has weight and occupies space.

Enforced by genetics, sexual reproduction, perspective, and experience, the most manifest characteristic of human beings is their diversity. The freer an economy is, the more this human diversity of knowledge will be manifested. By contrast, political power originates in top-down processes-governments, monopolies, regulators, and elite institutions- all attempting to quell human diversity and impose order. Thus power always seeks centralization.

Some economists became obsessed with market efficiency and others with market failure. Generally held to be members of opposite schools-freshwater and saltwater, Chicago and Cambridge, liberal and conservative, Austrian and Keynesian-both sides share an essential economic vision. They see their discipline as successful insofar as it eliminates surprise-insofar, that is, as the inexorable workings of the machine override the initiatives of the human actors.

Most of America's leading entrepreneurs are bound to the masts of their fortunes. They are allowed to keep their wealth only as long as they invest it in others. In a real sense, they can keep only what they give away. It has been given to others in the form of investments. It is embodied in a vast web of enterprises that retains its worth only through constant work and sacrifice. Capitalism is a system that begins not with taking but with giving to others.

The information glut has become a ruling cliche. As all resources - from energy to information - become more abundant, the presure of economic scarcity falls ever more heavily on one key residual, and that single shortage looms ever more stringent and controlling. The governing scarcity of the information economy is time: the shards of a second, the hours in a day, the years in a life, the latency of memory, the delay in aluminum wires, the time to market, the time to metastasis, the time to retirement.

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