Quotes by Gary Vaynerchuk - Page 5

Many people who I respected were disappointed when I started 'Wine Library TV.' They thought I was dumbing down wine, but I always knew I was one of the biggest producers of new wine drinkers in the world, and people are realizing it now.
Gary Vaynerchuk / Author
Disappointed
Drinkers
Library
People
Producers
Realizing
Wine
World People New
Always World People
Copy Quote
Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio.
Gary Vaynerchuk / Author
Bottles
Merchandise
Site
Thinking
Video
Your Me Lose
Blog
Brand
Sell
Trusts
Copy Quote
Don't worry; skills are cheap, passion is priceless. If you're passionate about your content and you know it and do it better than anyone else, even with few formal business skills you have the potential to create a million-dollar business.
Gary Vaynerchuk / Author
Business
Passion
Skills
Copy Quote
A broad trend I'm completely obsessed with is mobile commerce. Like completely. I'm completely convinced that everybody's going to be buying from their mobile devices. Whoever can claim that space or be in that space, I'm very interested in.
Gary Vaynerchuk / Author
Buying
Commerce
Devices
Mobile
Broad
Claim
Trend
Whoever
Copy Quote
I think being born in Belarus, coming here with nothing, my parents working every minute - that instilled a huge competitive advantage, a chip on my shoulder, a work ethic. Immigrants win a lot and they win a lot because of a couple core things.
Gary Vaynerchuk / Author
Couple
Thinking
Winning
Copy Quote
Stop doing things that waste time. Don't replace time with your family or things that you need to do. I needed to put together two fantasy teams this weekend because that's something I enjoy, but I did stop playing Nintendo Wii for hours on end.
Gary Vaynerchuk / Author
Fantasy
Nintendo
Team
Two
Waste
Weekend
Time Family Together
Family Time Together
Replace
Teams
Waste Time
Copy Quote
Really, truly, try to figure out what your palate is all about. If you've determined that you don't like dirty old stinky wine - old-world flavors - you probably like new-world fruit bombs. Stick to Shirazes and California Cabernets or Zinfandels.
Gary Vaynerchuk / Author
Bombs
California
Determined
Dirty
Palate
Stinky
Wine
Flavors
Copy Quote
Okay, let's talk about cartoon labels for half a second - some people think anything with a dog or a car or a colorful alien is garbage, which is not true. Look at Big Moose Red. It's, like, a $6 wine with a cheesy label, and it's actually a solid wine.
Gary Vaynerchuk / Author
Cartoon
Cheesy
Colorful
Dog
Garbage
Moose
Okay
Red
Thinking
Wine
Alien
Car Look People
Label
Solid
Copy Quote
I am surprised by how not-adopted the video reply has been. What keeps other people from doing it, I think, is that they think a video comes across as 'I'm cool, look at how many e-mails I get.' That perception doesn't scare me, because I know who I am.
Gary Vaynerchuk / Author
Perception
Scare
Video
Cool Look I Am
Reply
Surprised
Copy Quote
Anyone working for a big company might be skeptical that a large business, or even a strictly online business, can form the same kind of friendly, loyal relationship with customers as a local retailer. I'm saying it's already been done because I lived it.
Gary Vaynerchuk / Author
Done
Educational
Friendly
Loyal
Online
Skeptical
Big Company
Local
Strictly
Copy Quote
I'm not afraid to call a wine that tastes like Skittles or green peppers mixed with orange marmalade. I'll say, 'It tastes like chicken.' I mean, that's not what people think of when they think of wine, but that's what it tastes like to me and it hits home.
Gary Vaynerchuk / Author
Home
Green
Mean
Orange
Peppers
Wine
Afraid
Chicken
Tastes
Hits
Mixed
Copy Quote
Even though I'm a hype man myself, I like the practicality of it all. People who understand how to turn a profit. At the end of the day, this is still business so I'm looking for real practical knowledge of how to actually make money, not necessarily raise it.
Gary Vaynerchuk / Author
Men
Hype
Profit
Real
All People
End Of The Day
Practical
Raise
Copy Quote
It's a very painful, eye-opening experience to realize, "Wait a minute, my dad actually doesn't want me to be successful because he's not happy." Whether you call it misery loves company, it's not like parents are bad people. It's a human trait. It's just a thing.
Gary Vaynerchuk / Author
Dad
People
Successful
Copy Quote
You have to respect your parents. They are giving you an at-bat. If you're an entrepreneur and go into the family business, you want to grow fast. Patience is important. But respect the other party... My dad and I pulled it off because we really respect each other.
Gary Vaynerchuk / Author
Respect
Dad
Entrepreneur
Giving
Party
Fast
Family Business
Parents
Pulled
Copy Quote
When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They're playing the sprint. They're not worried about lifetime value and retention. They're worried about short-term goals.
Gary Vaynerchuk / Author
Business
Debate
Goal
Lifetime
Media
People
Remember
Retention
Short Term
Social
Social Media
Sprint
Worried
Most
About
Why
Me
Businesses
Fail
Goals
Hear
Hear People
Makes
Playing
Value
Copy Quote
Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match.
Gary Vaynerchuk / Author
Media
Native Language
Unique
Copy Quote
True success - financial, personal, and professional - lies above all in loving your family, working hard, and living your passion. In telling your story. In authenticity, hustle, and patience. In caring fiercely about the big and the small stuff. In valuing legacy over currency.
Gary Vaynerchuk / Author
Family
Motivational
Success
Copy Quote
Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show.
Gary Vaynerchuk / Author
Running
Allowing
Avoiding
Business Leaders
Heart
Heart And Soul
Levels
Mean
Media
Owners
Short Term
Social Media
Gauge
Leaders
Shop
Requires
View
Copy Quote
True success - financial, personal, and professional - lies above all in loving your family, working hard, and living your passion. In telling your story. In authenticity, hustle, and patience. In caring fiercely about the big and the small stuff. In valuing legacy over currency.
Gary Vaynerchuk / Author
Family
Motivational
Success
Lying
Copy Quote
If there's a problem, we at Wine Library never tell ourselves that once we handle this issue, we'll never have to deal with the person again. We talk to every single person as though we're going to wind up sitting next to that person at his or her mother's house that night for dinner.
Gary Vaynerchuk / Author
Dinner
Handle
Mother
Night
Single Person
Sitting
Wind
Wine
Issue
Copy Quote
It's important to build a personal brand because it's the only thing you're going to have. Your reputation online, and in the new business world is pretty much the game, so you've got to be a good person. You can't hide anything, and more importantly, you've got to be out there at some level.
Gary Vaynerchuk / Author
Games
Important
World
Copy Quote
I hate recording all the shows for the week in one day, because I want to be able to mention current events and pop culture. If Madonna punches Britney in the face today, I want to reference that on 'Wine Library TV' tomorrow. Monday's episode is always the best, because it's hot off the press.
Gary Vaynerchuk / Author
Current Events
Hate
Monday
Pop Culture
Tomorrow
Wine
Best Today Tomorrow
Britney
Current
Episode
Madonna
Mention
Punches
Recording
Reference
Copy Quote
I've always had a knack for branding, so even with the lemonade stands, it was "Gary's Lemonade Stand." I worked on the signs all day, more so than on the lemonade itself. Then I learned you had to make good lemonade to build an actual business, so that taught me about lifetime value and quality.
Gary Vaynerchuk / Author
Quality
Branding
Lifetime
Copy Quote
My dad is like a cactus - introverted and tough. I'm a people person, like my mom, but I got my competitiveness from my dad. He came to this country from Belarus with nothing and built a real business. He's my hero for giving me that need to run a business and for having enormous confidence in me.
Gary Vaynerchuk / Author
Confidence
Running
Mom
Cactus
Competitiveness
Country
Enormous
Giving
Hero
Introverted
Tough
Business Dad Mom
People Person
Copy Quote
In 2006, the Blockbuster board got together and said, ‘Do you know anyone using Netflix.’ …Look how that worked out. That is what happens when you put ten 80-year-old guys in a room…Be on record. Be on the right side of history. You don’t want to be the person that supported the Blockbuster decision.
Gary Vaynerchuk / Author
Decision
Guy
Years
Copy Quote
I would argue heavily that the time that has been allocated to social used to come from television, and people are benefitting from it. People who are saying, 'Aw, you're spending all your time on Facebook, or all your time on Twitter,' I'd like to understand what the person used to do with that time.
Gary Vaynerchuk / Author
Arguing
People
Spending
Television
Time Your People
Twitter
Allocated
Aw
Facebook
Time People Your
Copy Quote
Unless you are building a new company from the ground up and can install caring as your businesses' cornerstone, you have to be willing to embark on a completely cultural overhaul so that, like a local mom and pop shop, every employee is comfortable engaging in customer service, and does it authentically.
Gary Vaynerchuk / Author
Mom
Caring
Doe
Copy Quote
IQ is a commodity, data is a commodity. I'm far more interested in watching people interact at a restaurant with their smartphone. We can all read 'Tech Crunch,' 'Ad Age.' I would rather be living in the trenches. I would rather be going to Whole Foods in Columbus Circle to watch people shop with their smartphones.
Gary Vaynerchuk / Author
Circles
Columbus
Commodity
Crunch
Data
Smartphones
Trenches
Whole Foods
Ad
Circle
Foods
Interact
Iq
Shop
Restaurant
Tech
Copy Quote
The world has changed - through technology, through wine-making techniques, the quality of wine is greater than it's ever been. Whereas ten, fifteen years ago it was very easy to find lots of bad wine, it's kind of hard now. The technology, the science - it's like, are you kidding? We're in the golden years of wine!
Gary Vaynerchuk / Author
Quality
Science
Technology
Changed
Easy
Fifteen
Golden
Greater
Ten
Wine
Years
Years Ago
Science Technology World
Lots
Techniques
Whereas
Copy Quote
Eighty-five per cent of the crowd is going to fall in love with me - they're going to feel it, wow. But fifteen per cent are going to think, 'This guy is obnoxious.' I spend enormous time with them - every negative review of 'Crush It!' on Amazon has a response from me - and I can probably bring back ten of the fifteen.
Gary Vaynerchuk / Author
Crush
Educational
Enormous
Falling In Love
Fifteen
Obnoxious
Response
Wow
Love Time Me
Cent
Per
Review
Copy Quote
Here's how I work: It's 2013, and most marketers are operating like it's 2009. I'm always trying to market like it's 2015, but not like it's 2020. A lot of my contemporaries who understand where the world is going, go too far out, and aren't practical. I have always prided myself on being visionary, with a heavy practicality.
Gary Vaynerchuk / Author
Heavy
Marketers
Work Myself Always
Work Myself World
Contemporaries
Operating
Practical
Visionary
Copy Quote
There's always a wine bully. The one person who did read the 'Wine Spectator,' who tells you what to drink and why the '97 is better than the '98. I want to punch the wine bully in the face. I want to make sure this generation of wine drinkers isn't elitist and snotty. I want it to be about family and bringing people together.
Gary Vaynerchuk / Author
Bully
Drinkers
Elitist
People
This Generation
Wine
Family Always Together
Bringing
Generation
Punch
Spectator
Copy Quote
I think what's happening for me, it's fun to see other things besides Facebook and Twitter take hold. The maturity of Tumblr as a real player is exciting. I think Pinterest has proved to be a major player. It's fun to see Instagram become a major player. It's fun to watch things like SnapChat, and Vine, try to vie to be the next thing.
Gary Vaynerchuk / Author
Fun
Maturity
Pinterest
Real
Snapchat
Thinking
Twitter
Besides
Me Fun Real
Facebook
Facebook And Twitter
Happening
Next Thing
Proved
Tumblr
Vine
Copy Quote
Whether you're an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That's a constant. What's always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it.
Gary Vaynerchuk / Author
Entrepreneur
Marketing
People
Copy Quote
You can't just repurpose old material created for one platform, throw it up on another one, and then be surprised when everyone yawns in your face. No one would ever think it was a good idea to use a print ad for a television commercial, or confuse a banner ad for a radio spot. Like their traditional media platform cousins, every social media platform has its own language.
Gary Vaynerchuk / Author
Cousin
Media
Thinking
Copy Quote
An amazing piece of advice for a lot of kids, 50-year-olds, whoever is listening right now: Saving money is a good strategy. I didn't have stuff, but it was because my parents were saving. They were saving. We didn't get toys. They told us to go outside and paint a rock. It was very, very smart because after seven or eight years, he was able to buy a liquor store of his own in Springfield, New Jersey - Shoppers Discount Liquors. He built up a great business.
Gary Vaynerchuk / Author
Kids
Parent
Smart
Copy Quote
We have brands spending ungodly amounts of money on print, television, outdoor radio, programmatic banner ads, website takeovers. Garbage. When I say garbage, they work-ish. They're just so overpriced. I don't know what else to say. I do not believe that it is worth the hundreds of thousands of dollars in distribution and hundreds of thousands of dollars in cost to make one 30-second video to tell a 29-year-old woman that your soap is great, in a world where she is not going to consume that commercial.
Gary Vaynerchuk / Author
Banner
Believe
World
Copy Quote
I think the opposite version of me is the one we don't see, which is there are tens of thousands of outrageously successful businesses of very quiet, very calculated, calm executors who are confident. You can't be successful without being confident. They believe in themselves. They have their own version of assertiveness ... I think confidence matters and I think other things matter, like I would tell you empathy is probably why I'm more successful than confidence. I'm empathic to the customer, to my business partners, to my employees.
Gary Vaynerchuk / Author
Believe
Successful
Thinking
Copy Quote
Live your passion. What does that mean, anyway? It means that when you get up for work every morning, every single morning, you are pumped because you get to talk about or work with or do the thing that interests you the most in the world. You don’t live for vacations because you don’t need a break from what you’re doing—working, playing, and relaxing are one and the same. You don’t even pay attention to how many hours you’re working because to you, it’s not really work. You’re making money, but you’d do whatever it is you’re doing for free.
Gary Vaynerchuk / Author
Vacation
Morning
Mean
Passion
Copy Quote
First of all, when building a brand you have to know who you are, what you are, and what you stand for. That's clichéd marketing-bullshit jargon, but it does matter. It helps. You have to know who you're targeting. I think too many people fight the market. There are certain people who are never going to want your stuff no matter what you do. There are certain people are never going to love me because I curse and I have bravado and I'm a Jersey boy and I'm brash and they won't take the time to see the humility and the patience and the truth. They shouldn't.
Gary Vaynerchuk / Author
Boys
Fighting
Humility
Copy Quote

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Gary Vaynerchuk Quotes - Page 5

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