Quotes of All Topics . Occasions . Authors
Drift racing is expensive.
It's hard to sell merchandise off YouTube.
I'm not even very good at most video games.
A better quality of video is better for everyone.
Defying genre conventions is instantly a risky move.
Online is another way for all of us to reach people.
The consumer is the absolute king in everything you do.
Straight-up digital delivery will be the way the future works.
If it doesn't feel organic to the audience, you gotta trust your gut.
Venture capitalists don't pay attention to you unless you have an app or a widget.
On the advertising side, view count is not the most important thing. It's engagement.
The moment you've brought a toothbrush to work, then you're getting into crunch time.
Deep engagement is much more powerful and valuable than fleeting mass market engagement.
Content financing is a difficult beast no matter what era of Hollywood we're talking about.
Non-studio entities can experiment with storytelling that might be too niche... for a studio.
Great visual effects serve story and character and in doing so, are, by their very definition, invisible.
You have to figure out some way of making money without relying on video ads or people paying to download.
We are video consumers first and foremost, and we hate anything appearing in the videos that isn't organic.
When we started doing YouTube, the goal was, hey, let's make stuff that we want to see, that entertains us.
We have full creative control, we have a giant audience that loves what we do, and we can make whatever we want.
As you reach more people, there is a potential to make a living with what you are creating, and that's the goal.
VR has a whole range of things it's very good at, and there's a lot of things that it's going to be deficient at.
Hollywood is just a bunch of middlemen, people trying to facilitate content transfer between creators and viewers.
YouTube is the place where people go to consume advertisements willingly. It's some capitalist dystopian nightmare.
We firmly believe the future of television is online, and Hulu has recognized the value of quality long-form series.
We've always wanted to control the video player for our videos. We really want to evolve how comments on videos work.
When we started out doing YouTube videos, I think we were very, very early on in terms of people doing a behind-the-scenes component.
I don't think any reasonable person would object to you, as the advertiser, having say in who and what you want to pair your ad with.
I want to see more people push what it means to be a web show... because it's very difficult to make a living making those types of shows.
When you have a home and create a brand people believe in and want to support, it makes it easier for you to control merchandise and sell it.
We're able to push the envelope with what we're doing, both on a technical and artistic level, which is the most that any filmmaker can ask for.
Thanks to Netflix and Hulu, people are getting more and more used to consuming longer stretches of content on their televisions or computer screens.
Hulu understood how much content costs. By remaining defensive, YouTube is losing various aspects of video - long-form, for example - to other companies.
I think some people have a vague idea, but the general public has no clue what the actual behind-the-scenes of filmmaking is and what this profession is.
People always ask us, 'When are you guys gonna do a movie? When are you gonna do a TV show?' And to me, that feels like such a step backwards from where are.
I think if you make good, interesting content with compelling story lines and good characters, people will tune into the web for as long as you want them to.
Kickstarter has shifted from funding creative projects to funding products and videogames; the biggest funded are consumer electronics and video game projects.
While it's easy to sit back and cherry pick bad visual effects and blame the industry for making movies the way they are, you're really not seeing the whole picture.
Film gives us the luxury of deciding where the viewpoint of the audience is, and by knowing that, we can very effectively design around what is actually seen on camera.
Youku Tudou gives us the reach into China that we've been looking for, and we look forward to sharing even more content with international audiences in the near future.
I get occasional tweets from people asking what shampoo and conditioner I use. I go straight for the Costco brand, Kirkland brand, the bulk shampoo. That's as far as I go.
When we think about a great movie, I mean, what do we think about? We think about story, we think about character. And when the visual effects aren't perfect, we forgive it.
We have an audience, the ability to fund our own projects, own our own projects, the ability to display our projects unencumbered by any middlemen. That's the perfect scenario.
A user who essentially costs YouTube money has very little say. The way to have a say is to concretely support the creators and channels you watch directly by giving them money.
From a creative perspective, we've been very fortunate in that doing it the 'VGHS' way gave us unlimited freedom. Whatever we wanted to do, however we wanted to do it, we had that.
In general, a lot of content creators find that their success is unable to support any sort of organization of scale. It's pretty difficult to support even three or four employees.
Views online is a real weird and sticky subject. One view on a 30-second piece of content is not equivalent to one view on a 30 minute video. In my mind it's not quite the same thing.
There's a lot of history here. In terms of Asians in this country, you have a big influx after the Cultural Revolution, a big influx after the Korean War, a big influx after the Vietnam War.
Visual effects have always been a part of this art form. And CG is simply a tool on the filmmaker's tool belt to tell a story, but when the end result is bad - maybe it's not the tool's fault.
People predicted in the 1910s that live theater was going to be all gone and that we'd just be watching movies. No, live theater is still around, because it does things that are specific to it.