I don't know if somehow success has made me conservative. With every passing year and with every success, I get more aware of the responsibility on my shoulders.

People have always wondered if I'm trying to push the envelope when it comes to my cinema - they keep questioning the visual graphics and the controversial content.

There's no certain type of cinema, but there's a certain type of promise every film comes with. The agenda is to keep an eye on quality and live up to that promise.

I think success is what you make of it - of course there is always the factor of luck, but one should always be equipped to seize the moment when opportunity knocks.

I cater to a viewer because that viewer's taste matters more than anyone else's, and I will keep him first in mind and then, if it also appeals to the critics, so be it.

I knew I wanted to make good television, create content that's massy, and provide programming that would invite families to come together and witness these 'reel' lives.

I could have never had any kind of creative freedom on TV, so then I did movies! Now, I am able to do all kinds of entertainment... and that, I feel, is the biggest blessing!

For me, it's quite scary to go ahead to make my characters say things because, at times, you might actually be influencing a mind - and not one but many of thousands of minds.

Diwali is chaotic in the Kapoor household, and that's an understatement. I normally throw a huge card party with all my close friends and my close knit group from the industry.

When I had introduced 'Kandy Floss,' I was a bundle of nerves... I had done a non-fiction programme before - 'Kosmiic Chat' with Sunita Menon. But this one I was really scared of.

My creative team filters the scripts before they reach me and a few others. We evaluate them, ponder over the budget, and think of various possibilities to get the viewer excited.

In films, I do programming I can never do in television. I have fun. Both mediums are content-led, but they are so diverse in their psychology that they cannot have a meeting point.

Through these years, I have attempted to create magical moments between my characters because, be it television or films, life is about the moments we create while living through it.

If someone doesn't like something, it's their prerogative not to like it. It's not possible to please everyone. That doesn't mean that I'm going to change my mental make-up. I follow my instinct.

I have realized that the taste of the viewer can constantly change. So you need to sniff out the need for change. Constantly restructuring your own business to cater to changing taste is imperative.

The people in Kolkata are very different. They don't wish to be super rich but give more importance to education than anything else. They are very innocent at heart, and one can sense a lot of purity in them.

Constantly adapting yourself to changing times is a very integral part of a successful person's personality because change is the only constant, and one should have the ability to change and adapt to change with time.

Movie promotions - as with all business, it is an important part of any release because of the inherent high financial risk, and sometimes they tend to equal anywhere between half or three times the production budget.

When Balaji decides to release a film, all you will see and hear will be concerning the film - we go all out! Promotions are a big part of our banner - we believe in marketing... in letting audiences know what they are in for.

My spirituality and my beliefs are way beyond any superstition - I'm not a conformist - and I do have a scientific outlook towards religion. Our body is made up of different elements, and certain stones help align these elements.

There will always be some films that the audience would like and some that they don't. But if I start becoming a slave to appreciation, I will be subjecting myself and my talent to one particular type of taste. I don't want to do that.

Even though you might believe you have the best product on the market or the best film in a really long time, not everyone will agree. The film may be the best thing since sliced bread, but you have to have great publicity to back it up.

I am very reactive and malleable. I have to figure out when to be hands on and hands off. If I am hands on all the time, I can't do too much. But my attitude works in a certain way. So the idea is to spread your personality, your attitude.

When you talk about a daily soap, it means one would be seen 28 days a month, which requires 30 days of shooting. So an actor being seen on a show airing four days a week and being telecast thrice a day comes along with a baggage of the character.

I don't want to be sitting and pondering over how many stars my film will get. It's rubbish! I make films that I like - some get really appreciated, and some don't. Till now, luckily, they have done well, but I can't become a slave to that. And I won't - never!

If you talk to a woman, she will give you at least five incidents in a day, 5-10 in a month, where she had to work harder to prove herself because she is a 'woman,' maybe at a male-dominated work place or when she has to come across as a smarter woman if she is good-looking.

You have to show up when your show fails - or it succeeds. When you are enjoying the glory of success, you have to show up and still work hard because it may not last. You have to do your job with the same sincerity when you started and till you can actually do it with passion.

I would be surprised though if I don't get unbelievable critical acclaim for 'Dirty Picture' and a national award for my actress, Vidya Balan. The movie has one of the most well-written scripts I have come across, and a lot of youngsters in my office have looked at it with great admiration.

My work begins at around 3 P.M. I wake up at around 2 P.M., watch my serial cassettes, jog for 30 minutes, get my make-up done, and plunge into meetings lined up with my directors. By evening, I finish all meetings and go to my office, where I handle any problems that may have arisen there.

Balaji has always had great market presence, be it in film or television - everyone was talking about the titles, about what happened on the sets, even the most bizarre and outrageous things are out there to be judged by audiences who inevitably decide to come to the theatres to watch our film.

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