Quotes of All Topics . Occasions . Authors
You make the best products you can, and you grow as fast as you deserve to.
Unless your campaign has a big idea, it will pass like a ship in the night.
No sale, no commission. No commission, no eat. That made an impression on me.
My motto has always been: Only first class business and that in a first class way
You aren’t advertising to a standing army; you are advertising to a moving parade.
On the average, five times as many people read the headlines as read the body copy.
Readers travel so fast they don't stop to decipher the meaning of obscure headlines.
Our business is infested with idiots who try to impress by using pretentious jargon.
If you can’t advertise yourself, what hope do you have of advertising anything else?
I always use my clients' products. This is not toady-ism, but elementary good manners.
A good advertisement is one which sells the product without drawing attention to itself.
At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.
Every advertisement is part of the long term investment in the personality of the brand.
David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.
You cannot bore people into buying your product - you can only interest them in buying it.
If you always hire people who are bigger than you are, we shall become a company of giants
Develop your eccentricities early, and no one will think you're going senile later in life
The only marketers who know what the hell they're doing are those who have worked in sales
Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.
The advertisers who believe in the selling power of jingles have never had to sell anything.
I do not regard advertising as entertainment or an art form, but as a medium of information.
Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?
The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising
A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.
People don't buy a new detergent because the manufacturer told a joke on television last night.
Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.
It follows that unless your headline sells your product, you have wasted 90 percent of your money.
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
Consumers don't think how they feel. They don't say what they think and they don't do what they say.
The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.
To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?"
The more story-appeal there is in the picture or in the photograph, the more people would look at your ad
Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.
We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination.
The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
Agencies which frequently work nights and weekends are more stimulating, more successful - and more profitable.
If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.
Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society.
Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and baby.
Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.
One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation.
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work.
Try and inject into every commercial you make a touch of singularity; a bird that will hook on to the consumers mind