Quotes of All Topics . Occasions . Authors
Leaders grasp nettles.
Compete with the immortals
The best idea is the simplest.
Play to win, but enjoy the fun.
People who think well, write well
It's not creative unless it sells.
Write the way you talk. Naturally.
Big ideas are usually simple ideas.
Don't hire a dog, then bark yourself
When you have nothing to say, sing it.
If it doesn't sell, it isn't creative.
Creativity needs discipline and freedom.
You can't save souls in an empty church.
If you want to be interesting, be interested.
The consumer isn't a moron; she is your wife.
Never write more than two pages on any subject.
Tell the truth, but make the truth fascinating.
If you can’t be brilliant, at least be memorable
What you learn is more important than what you earn.
Great marketing only makes a bad product fail faster.
Sound an alarm! Advertising, not deals, builds brands.
I always said that mega-mergers were for megalomaniacs.
Advertising is only evil when it advertises evil things.
Consumers do not buy products. They buy product benefits.
When you advertise fire extinguishers, open with the fire.
If it is something important, get a colleague to improve it.
Every ad is an investment in the long-term image of a brand.
The temptation to entertain instead of selling is contagious.
Positioning should be decided before the advertising is created
Creativity Is a fancy word for the work we have to do by Friday.
Lazy and superficial men and women do not produce superior work.
Study the methods of your competitors and do the exact opposite.
You will never win fame and fortune unless you invent big ideas.
I prefer the discipline of knowledge to the anarchy of ignorance.
Don't count the people that you reach, reach the people who count
Ninety-nine percent of advertising doesn't sell much of anything.
What you say in advertising is more important than how you say it.
Within every brand is a product, but not every product is a brand.
Where people aren't having any fun, they seldom produce good work.
If you want ACTION, don’t write. Go and tell the guy what you want.
Never stop testing, and your advertising will never stop improving.
It is the inescapable duty of management to fire incompetent people.
I never write fewer than sixteen headlines for a single advertisement.
The more informative your advertising, the more persuasive it will be.
The best ideas come as jokes. Make your thinking as funny as possible.
Nobody has ever built a brand by imitating somebody else's advertising.
Don't bunt. Aim out of the ball park. Aim for the company of immortals.
Advertising reflects the mores of society, but it does not influence them.
Encourage innovation. Change is our lifeblood, stagnation our death knell.
I admire people with gentle manners who treat other people as human beings.
