Quotes by Daniel Starch - Page 1

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.
Daniel Starch / Psychologist
Wise
Advertising
Critical
Examination
Marketing
Print
Selling
Simplest
Witty
Definition
In Print
Test
Copy Quote
Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of money are expended for it, and that much of this expenditure is an economic waste.
Daniel Starch / Psychologist
Advertising
Numbers
People
Regard
Two
Waste
Considerable
Expenditure
Held
Large Sums
Sums
Copy Quote
Advertising as the printed form of selling would seem... ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress.
Daniel Starch / Psychologist
Advertising
Agency
Competition
Distribution
Goods
Justified
Printed
Selling
Social Progress
Fair
Increasing
Legitimate
Serve
Ultimately
Copy Quote
Advertising as the printed form of selling would seem . . . ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress.
Daniel Starch / Psychologist
Agency
Competition
Mean
Copy Quote
Examples of exaggeration can be found in almost any advertising medium. The use of the superlative is altogether too prevalent. 'The finest,' 'the best,' 'the greatest,' 'the purest,' 'the most economical,' and so on ad infinitum, are hurled at the public everywhere. Surely not all products of the same class can be the best or the finest.
Daniel Starch / Psychologist
Class
Example
Use
Copy Quote
Lying and cheating in advertising, in the long run, are commercial suicide. Dishonesty in advertising destroys not only confidence in advertising, but also in the medium which carries the dishonest advertisement. . . . No one can be ill in a community without endangering others; no advertiser can be dishonest without casting suspicion upon others.
Daniel Starch / Psychologist
Running
Cheating
Suicide
Copy Quote
Such exaggerations have been so common that the public takes them with a grain of salt and partly excuses them as being due to the advertiser's license of self-assertiveness. Nevertheless, the fact remains that superlative generalities are weak arguments and far less convincing than a statement of facts. Much advertising copy would be improved immensely by doing away with brag and substituting actual facts about the merits of the article.
Daniel Starch / Psychologist
Facts
Merit
Self
Copy Quote

Related Psychologist Authors

Wolfgang Kohler
Psychologist
Friday, Jan 21, 1887
Sunday, Jun 11, 1967
William Schutz
Psychologist
Saturday, Dec 19, 1925
Saturday, Nov 09, 2002
William R. Miller
Psychologist
Friday, Jun 27, 1947
William Moulton Marston
Psychologist
Tuesday, May 09, 1893
Friday, May 02, 1947
William J. Mcgill
Psychologist
Monday, Feb 27, 1922
Sunday, Oct 19, 1997
William Herbert Sheldon
Psychologist
Saturday, Nov 19, 1898
Saturday, Sep 17, 1977
Wilhelm Wundt
Psychologist
Thursday, Aug 16, 1832
Tuesday, Aug 31, 1920
Wilhelm Stekel
Psychologist
Wednesday, Mar 18, 1868
Tuesday, Jun 25, 1940
Wilhelm Dilthey
Psychologist
Tuesday, Nov 19, 1833
Sunday, Oct 01, 1911
Wendell Johnson
Psychologist
Monday, Apr 16, 1906
Sunday, Aug 29, 1965
Wayne Oates
Psychologist
Sunday, Jun 24, 1917
Thursday, Oct 21, 1999
Walter Mischel
Psychologist
Saturday, Feb 22, 1930
Walter Dill Scott
Psychologist
Saturday, May 01, 1869
Saturday, Sep 24, 1955
Wade Horn
Psychologist
Friday, Dec 03, 1954
Urie Bronfenbrenner
Psychologist
Sunday, Apr 29, 1917
Sunday, Sep 25, 2005

View All Psychologist Quotes

Top Authors

Martin Luther
Monk
Saturday, Nov 10, 1483
Monday, Feb 18, 1546
Leonardo Da Vinci
Painter
Thursday, Apr 15, 1452
Friday, May 02, 1519
Deepak Chopra
Author
Wednesday, Oct 22, 1947
Friedrich Nietzsche
Philologist
Tuesday, Oct 15, 1844
Saturday, Aug 25, 1900
Pope John Paul Ii
Priest
Tuesday, May 18, 1920
Saturday, Apr 02, 2005
Marcus Aurelius
Roman Emperor
Saturday, Apr 26, 0121
Friday, Mar 17, 0180
Thomas Aquinas
Priest
Tuesday, Jan 28, 1225
Wednesday, Mar 07, 1274
Yogi Berra
Baseball Manager
Tuesday, May 12, 1925
Tuesday, Sep 22, 2015
Napoleon Hill
Author
Friday, Oct 26, 1883
Sunday, Nov 08, 1970
John Lewis
U.s. Representative
Wednesday, Feb 21, 1940
Ronald Reagan
40Th US President
Monday, Feb 06, 1911
Saturday, Jun 05, 2004
Dr. Seuss
Writer
Wednesday, Mar 02, 1904
Tuesday, Sep 24, 1991
Will Rogers
Actor
Tuesday, Nov 04, 1879
Thursday, Aug 15, 1935
Walt Disney
Animator
Thursday, Dec 05, 1901
Thursday, Dec 15, 1966
Rodney Dangerfield
Comedian
Tuesday, Nov 22, 1921
Tuesday, Oct 05, 2004

View All Authors

Daniel Starch Quotes - Page 1

Picture Quotes Maker

Related Psychologist Authors

Popular Topic Tags

Top Authors

Share This Page

Stay Connected

Picture Quotes Maker

Related Psychologist Authors

Popular Topic Tags

Top Authors

Share This Page