I always had a sense that clothes, be it uniform or vintage, could help to create a character.

I can only approach it as a woman. Masculinity has been depicted in very black-and-white terms. There never seems to be a wide range of emotional definitions of men.

I was inspired by the androgyny of Yohji Yamanoto's designs to translate the clothing's dualities onto screen and image. I was playing with a multitude of influences for the S/S 2012 campaign, inspired by the modernist literature and architecture that is in itself a fusion of political and architectural mantras, both dreamy and concrete.

Having a boy play a girl (and when I say 'play a girl' I don't mean that he is represented as a girl, because he is represented as a young man) is complicated. He knows he's looking at photographs of a girl and copying those poses. So the audience sees him as a man, but he can only see himself as a woman, because that's the model he's looking at. It was a really interesting exchange.

I made the first 'Blumen' picture after looking at Robert Mapplethorpe's Pictures book. I was struck by how much freedom Mapplethorpe was able to extract from his model's restraint-that in tying up and cropping his models, he appears to be able to work with people as forms. I never thought about my flowers as related to his (which I saw as annoyingly erotic); I thought of them in relationship to bondage. I wanted to make the flowers more aggressive and ironic and less docile and sensual.

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