Quotes by Chip Heath - Page 1

Create a need for closure.
Chip Heath / Author
Closure
Needs
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What’s broken, and how do we fix it?
Chip Heath / Author
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What questions do I want my audience to ask?
Chip Heath / Author
Asks
Audience
Want
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There's no such thing as a passive audience.
Chip Heath / Author
Audience
Passive
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What’s working, and how can we do more of it?
Chip Heath / Author
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Stories are flight simulators for our brains.
Chip Heath / Author
Brain
Flight
Stories
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This is the biggest problem in analytics today.
Chip Heath / Author
Analytics
Problem
Today
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You've got a good idea, how do you make it stick?
Chip Heath / Author
Good Ideas
Ideas
Sticks
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What looks like resistance is often a lack of clarity.
Chip Heath / Author
Clarity
Looks
Resistance
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Anger prepares us to fight and fear prepares us to flee.
Chip Heath / Author
Anger
Fear
Fighting
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What looks like a people problem is often a situation problem.
Chip Heath / Author
Looks
People
Problem
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The more hooks an idea has, the better it will cling to memory.
Chip Heath / Author
Hook
Ideas
Memories
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The first problem of communication is getting people's attention.
Chip Heath / Author
Communication
Attention
People
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Just look for a strong beginning and a strong ending and get moving.
Chip Heath / Author
Looks
Moving
Strong
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The most basic way to get someone's attention is this: Break a pattern.
Chip Heath / Author
Attention
Patterns
Way
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The more we reduce the amount of information in an idea, the stickier it will be.
Chip Heath / Author
Amount
Ideas
Information
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Once we know something, we find it hard to imagine what it was like not to know it.
Chip Heath / Author
Knowledge
Imagine
Knows
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The Aha! experience is much more satisfying when it's preceded by the huh experience.
Chip Heath / Author
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Knowledge is rarely enough to spark change; it takes emotion to bring knowledge to a boil.
Chip Heath / Author
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When people know the desired destination, they’re free to improvise, as needed, in arriving there.
Chip Heath / Author
Arriving
Destination
People
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Most analysts are SO SMART and have amazing ideas, but they can't convey their genius ideas to others.
Chip Heath / Author
Genius
Ideas
Smart
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The Curse of Knowledge: when we are given knowledge, it is impossible to imagine what it's like to LACK that knowledge.
Chip Heath / Author
Given
Imagine
Impossible
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Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle
Chip Heath / Author
Army
Battle
Creating
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When you’re at the beginning, don’t obsess about the middle, because the middle is going to look different once you get there.
Chip Heath / Author
Different
Looks
Middle
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Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.
Chip Heath / Author
Kind
Next
Stories
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Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.
Chip Heath / Author
Laziness
Looks
People
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Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices.
Chip Heath / Author
Choices
Decisions We Make
Luck
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To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?
Chip Heath / Author
Communication
Needs
Thinking
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One of my favorite bloggers who can articulate his ideas clearly is Avinash Kaushik. The only problem? His ideas are so awesome his posts are a mile long, but I promise they are worth the time.
Chip Heath / Author
Ideas
Long
Promise
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Grit is not synonymous with hard work. It involves a certain single-mindedness. An ungritty prison inmate will mount a daring new escape attempt every month, but a gritty prison inmate will tunnel his way out one spoonful of concrete at a time. Grit
Chip Heath / Author
Hard Work
Months
Tunnels
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Lots of us have expertise in particular areas. Becoming an expert in something means that we become more and more fascinated by nuance and complexity. That's when the Curse of Knowledge kicks in, and we start to forget what it's like not to know what we know.
Chip Heath / Author
Experts
Mean
Nuance
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Chip Heath Quotes - Page 1

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