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In the Internet world, especially in Silicon Valley, everyone is at the ready all the time, and turnaround is relatively short, if not instant.
Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.
Fashion brands looking for explosive growth go the wholesale route, to get their products into stores, but then they end up relying on those sales.
I'm probably not creative or talented enough to create an especially compelling piece of content, but I really do enjoy watching a great movie or TV show.
Napster was a black market for music. Ninety-nine per cent of the music that people were downloading was illegal because they didn't have the rights for it.
The iPhone will maybe become more of a video-conferencing experience - you pick up your phone, you answer it, you'll be talking to someone looking at their face.
I feel like there's a lot of noise in the social space. The Vines and Instagrams of the world are gaining traction, and their solutions are perfect for their communities.
Unfortunately, I think YouTube is going down the route of rewarding the select few around content creation, be it with partnerships or with ways of funding original content.
YouTube and other sites will bring together all the diverse media which matters to you, from videos of family and friends to news, music, sports, cooking and much, much more.
I try to absorb all types of style and design. I don't try and restrict my thinking. I enjoy the old and the new. You need that broad perspective to create something different.
People think about the world of TV and the world of online video as being different ways to distribute video. But what happens when every TV is connected to wi-fi with a browser?
There are a handful of talented individuals that are always going to do a better job. If you look at the amount of TV shows or movies, there's only a handful that rise to the top.
Launch your product or service before you have funding. See how people respond to it before you have a PowerPoint and business plan - have something people can use, and go from there.
I have the Sony Reader; I have the Kindle as well. I don't really use either of them, to be honest. I'd rather sit down with a cup of coffee and a newspaper than read all my digital books.
By delivering a wide array of programming to YouTube, the NBA will be able to connect with its existing worldwide fan base and reach a vast new audience that is passionate about basketball.
People just don't sit down and just watch TV at night. Between cellphones, television, video games, the Internet and instant messaging, people are just spending their time in different places.
I think the success around any product is really about subtle insights. You need a great product and a bigger vision to execute against, but its really those small things that make the big difference.
The one thing with the established and traditional media industries is that whenever something new comes along, they don't know what to make of it, and the natural reaction is to fight it or push back.
I think the success around any product is really about subtle insights. You need a great product and a bigger vision to execute against, but it's really those small things that make the big difference.
People want to see something authentic. If it's too polished and highly produced, people might not trust it as much. If it's grainy, if it's coming from a webcam, if it's someone standing there and talking their mind or sharing their thoughts, people trust it much more.
I think you will see a point where the traditional model of advertising on TV or advertising online will go, and advertisers will cover one programme, no matter what platform it's being broadcast on. You'll see the same ads whether you are watching it on your TV, your computer or your phone.
When you limit the length of the video to something under two minutes, it gives everyday people an opportunity to make something entertaining. It's harder to tell a story or create an entertaining piece of content that is based around the time slot model, television shows being 22 minutes long.
I think a lot of people may have a unique insight or some idea that they feel could be a great solution for a particular problem, but for some reason never have a chance to try or never have the courage or maybe the self-doubt. Really, it's best just to remain naive and continue to work on things and see if people have the same problems.
As you start building the product, don't assume that you know all the answers. Listen to the community and adapt. We had a lot of our own ideas about how the service would evolve. Coming from PayPal and eBay, we saw YouTube as a powerful way to add video to auctions, but we didn't see anyone using our product that way, so we didn't add features to support it.
Every entrepreneur faces trade-offs when founding and growing their company. As we discovered at YouTube, those early decisions have far-reaching impacts and lead to unforeseen pitfalls down the road. Noam Wasserman uses vivid anecdotes and deep research to expertly outline the key early choices that define a startup, making The Founder's Dilemmas an invaluable alternative to real-world trial and error.