Quotes of All Topics . Occasions . Authors
You have to make people feel things. I think that's what commercials are, from a commercial for a car, a phone or anything that might be, they want to do it. The first iPhone was sold by how exciting it was to hold pictures of your family, not how great a phone it was.
There are so many ways and different people who show up and vote now. The way turnout works now. The abilities we have now to turn out voters. The polling can't understand that. And that's why the polling was so wrong in 2016. It was 100% wrong. Nobody got it right - not one public poll.
I think I had come from a consumer world for a long time and America and eyeballs were moving to social media in huge numbers, especially on mobile phones and devices. And when Donald Trump asked me to work on the campaign I also knew I had a great piece of product that would resonate with Americans.
When Donald Trump became the candidate we didn't have any money other than Mr. Trump's money and I don't think he wanted to write that check all himself. We needed to create a grassroots campaign and we needed to go out and find millions of people to be our supporters and Facebook allowed us to do that in alarming numbers, very fast.
We never fought for the popular vote. There was no economical reason, and there was no reason based off the system of our Constitution to do so. We needed to win 270, and to do so we needed to win in certain states, and we needed to target registered voters that had a low propensity to vote and propensity to vote for Donald Trump if they come.