Quotes of All Topics . Occasions . Authors
I just don't want to pay taxes.
We'd love to see Led Zeppelin on 'Guitar Hero.'
It's very easy to criticize the CEO of the market leader.
I never studied business. It's either in your DNA, or it isn't.
We have an obligation to provide a return for our shareholders.
The social element has really transformed the gaming experience.
I've been very, very lucky because I've had so many great mentors.
I really like video games, and that passion has never really gone away.
The audience for 'World of Warcraft' is a pretty committed group of players.
We don't view the App Store as a really big opportunity for dedicated games.
The Call of Duty Endowment is a natural philanthropic extension of our brand.
We like people with the potential to be leaders of leaders, not managers of managers.
I like what I'm doing. If I didn't like what I was doing, I'd be doing something else.
What you do in film and television is really different than what you do in video games.
We want to give our audiences flexibility in the way they're commercially engaged in the content.
When you dig down and look at the people who are vocal in their criticism of me, it's a small number.
Our customers need to be satisfied that there is a price-value relationship that they feel great about.
Being able to evolve great franchises over time is the foundation of world-class entertainment companies.
Our troops are home. It's time for American business to replace the yellow ribbons with help wanted signs.
I ran a hot-dog-and-soda stand at Little League, and I started a business planning parties in high school.
I go to these cocktail parties now, and I say I make video games, and people go, 'Wow.' I can attract crowds.
The ways that you innovate within a franchise are not inconsistent with the ways that you create new franchises.
I would have 'Call of Duty' be an online subscription service tomorrow. I think our audiences are clamouring for it.
When employees can bring their full selves to work, we get the full benefit of all their perspectives and experiences.
Our responsibility is to deliver the most compelling content to our players. and if we do that, the audiences are there.
Autonomy leads to empowerment. We work hard to maintain a balance between collaboration and cooperation and independence.
All my life, I've been the rebel in the X-wing fighter, and then one morning, I woke up, and I was on board the Death Star.
People have been playing versions of 'World of Warcraft' since 1994, and it's still the world's leading subscription-based MMO.
Most people play games alone, against the machine. But if you're playing against a real person, it's going to be that much more fun.
What I'm good at is making sure we have the best resources, the best talent, the best marketing, and the best access to distribution.
'Guitar Hero' was much more about us not innovating in a way that was appealing to audiences. It's not about oversaturating the market.
Activision Blizzard has always been about inspiring play, competition, and community for our fans and employees, and that hasn't changed.
Treyarch contributed so significantly to the multiplayer technology that's in 'Modern Warfare 2,' and they didn't really get the credit for that.
You put some things out there. Some work, some don't, and then one really takes off, and that pays for your failures. Then you go on to the next one.
You find out two executives are planning to break their contracts, keep the money you gave them, and steal 40 employees. What do you do? You fire them.
If I go play 'Modern Warfare,' I'll find a hundred different things I'd like done differently. And I don't have the discipline to not express my opinion.
Veterans Day is a time to reflect and renew our commitment to ensure our military heroes have the tools to reintegrate successfully back to civilian life.
In our early days, being recognized on any list of great companies was hard to imagine. There were times when we sold the office furniture to make payroll.
I think running Apple is a great job, but it suits Steve Jobs so well. I wouldn't want to be the person that ran Apple after Steve, but he has a great job.
If it's compelling and engaging enough, customers will consider paying for it. If we don't deliver something that has value, we won't expect value in return.
If you want to retain your identity and culture, we're a really great mothership. If you want to sell out... there are definitely other companies to talk to.
It's about really being considerate of the culture in the game studios that Activision buys. That's the biggest difference between us and any of our competitors.
Just reskinning games with our intellectual property is not an appealing prospect for opportunity. That isn't something that creates long-term value for shareholders.
How do you expect people to actually join the military if, when they leave the military, they can't integrate back into the free market they're supposed to be protecting?
Very early on, when I was in my twenties, Steve Jobs convinced me to quit college. He talked to me after I had spent about a year in Michigan studying the history of art.
One of the reasons the games business has become more popular and more broadly appealing is that it's gone from this very solitary experience to this very social experience.
In the mid 1980s, video games as an industry had lost its way a bit. Atari had collapsed. There was this widespread collective belief that it was because video games were a fad.
I think the reason why video games are more popular as entertainment in difficult economies is that the cost per hour of video games is lower than any other form of entertainment.
We've always operated under the belief that you could run a video game business as professionally as you could run a consumer packaged goods business, and you wouldn't diminish creativity.
Professional gaming competitions are creating celebrities who are recognized and revered as athletes were in prior generations. Spectator gaming is becoming as popular as mainstream sports.