Everybody's got an opinion. Leaders are paid to make a decision. The difference between offering an opinion and making a decision is the difference between working for the leader and being the leader.

Afford each person the same respect, support, and fair treatment you would expect if your roles were reversed. Deal with people individually, not as objects who are part of a herd-that's the critical factor.

For me the starting point for everything - before strategy, tactics, theories, managing, organizing, philosophy, methodology, talent, or experience - is work ethic. Without one of significant magnitude, you're dead in the water.

Innovation involves anticipation. It is having a broad base of knowledge on your subject and an ability to see where the end game is headed. Use all your knowledge to get their first. Set the trend and make the competition counter you

The culture precedes positive results. It doesn't get tacked on as an afterthought on your way to the victory stand. Champions behave like champions before they're champions: they have a winning standard of performance before they are winners.

"Extra effort," in whatever form it takes (mental, physical, emotional), cannot be sustained without eventual damage and diminishing returns. There has to be a very acute awareness on your part as to the level of exertion and the toll it's taking on those you lead.

Consistent motivation usually comes from a consuming desire to be able to perform at your best under pressure, namely, the pressure produced by tough competition. If a player needed me to light a fire under him by turning the other team into a demon, he was lacking something I couldn't give him.

People thrive on positive reinforcement. They can take only a certain amount of criticism and you may lose them altogether if you criticize them in a personal way... you can make a point without being personal. Don't insult or belittle your people. Instead of getting more out of them you will get less

One of the common traits of outstanding performers-coaches, athletes, managers, sales representatives, executives, and others who face a daily up/down, win/lose accounting system-is that a rejection, that is, defeat, is quickly forgotten, replaced eagerly by pursuit of a new order, client, or opponent.

When you stand and overcome a significant setback, you'll find an increasing inner confidence and self-assurance that has been created by conquering defeat. Absorbing and overcoming this kind of punishment engenders a sober, steely toughness that results in a hardened sense of independence and a personal belief that you can take on anything, survive and win.

Strength of will - is essential to your survival and success. The competitor who won't go away, who won't stay down, has one of the most formidable competitive advantages of all. In evaluating people, I prize ego. It often translates into a fierce desire to do their best and an inner confidence that stands them in good stead when things really get rough. Psychologists suggest that there is a strong link between ego and competitiveness. All the great performers I've ever coached had ego to spare.

When I give a speech at a corporate event, I often ask those in attendance, 'Do you know how to tell if you're doing the job?' As heads start whispering back and forth, I provide these clue: 'If you're up at 3 A.M. every night talking into a tape recorder and writing notes on scraps of paper, have a knot in your stomach and a rash on your skin, are losing sleep and losing touch with your wife and kids, have no appetite or sense of humor, and feel that everything might turn out wrong, then you're probably doing the job.'

The [best] coaches... know that the job is to win... know that they must be decisive, that they must phase people through their organizations, and at the same time they are sensitive to the feelings, loyalties, and emotions that people have toward one another. If you don't have these feelings, I do not know how you can lead anyone. I have spent many sleepless nights trying to figure out how I was going to phase out certain players for whom I had strong feelings, but that was my job. I wasn't hired to do anything but win.

There is another side [to ego] that can wreck a team or an organization. That is being distracted by your own importance. It can come from your insecurity in working with others. It can be the need to draw attention to yourself in the public arena. It can be a feeling that others are a threat to your own territory. These are all negative manifestations of ego, and if you are not alert to them, you get diverted and your work becomes diffused. Ego in these cases makes people insensitive to how they work with others and it ends up interfering with the real goal of any group efforts.

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