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There is a glass ceiling for the Indian startups. If I want to meet the PM, it won't be as easy as a foreign guy coming to India. I understand that dynamic, and we need to make sure government sees us as major contributors to society, which is not full there.
Millions of Indians undertake their daily commute in our cities using their own vehicles, cabs, or other modes of personal transportation. With Shuttle, we intend to create a comfortable and reliable commute experience for them at the tap of a button on their smartphones.
Challenges keep evolving as you move into different stages. When you are at a prototype stage, it's about getting that sustenance money. Then, talent becomes an issue; your early hires are difficult to get when you aren't too big. Later, it's about handling growth; then, you have competition.
Maps help us in tracking our cabs - if they're idle, headed for a booking, or in the midst of a trip. With custom systems built atop maps using available APIs, we are able to manage our inventory extremely well, predict ETAs for customers, and optimally allocate the nearest cab to a booking request.
The Indian context is unique. The market is very large, and I believe there is enough room for many players to innovate on different parts of the transportation business. That said, if somebody just brings an American concept to India, it'll only go so far. You have to build for the Indian needs and dynamics.