Has your work become very easy? Do you find you can do it with little effort? Has it ceased to impose any strain or fatigue upon you? Do you no longer feel loss of vitality after a long spell of it? Can you now do it as easy as water rolls off a duck's back? If so, look out! Do some stock-taking. Examine your output.... Work done with little effort is likely to yield little result. Every job can be done excellently or indifferently. Excellence necessitates effort-hard, sustained, concentrated effort.

Had I not gone through the ordeal, in more than one country, of landing a job, I would he tempted to lose patience over the number of letters pouring in from fellows who want me or someone else to hand them a job on a silver platter with a guarantee that they will receive the wonderful promotion their talents warrant.... But a tragic number of young men and even older men have a notion that it is not up to them to prosecute the bettering process. They look to someone else to perform the trick for them.

If the World War [I] demonstrated anything it was that government ownership is fraught with the gravest dangers and usually leads to disaster. Take Britain. The two problems which have caused the greatest trouble since the war ended have been transportation and coal. The government seized both industries when the war broke out. It got them into such a hopeless mess that it does not know how to turn [In] coal; the government now realizes, it took hold of the tail of a wild animal and is afraid to let go.

Which is more worthwhile earning: a large fortune or the esteem and gratitude of the nation? This question is prompted anew by the death of ex-Secretary of the Interior [Franklin K.] Lane. He remained in public service, doing most noble work, until his means became absolutely exhausted, and he died before having had the opportunity to reaccumulate any bank account.... He died leaving no estate whatsoever. Is what he did leave more to be desired, more to be coveted, than a fortune reaching into six or seven figures?

The man who is bigger than his job keeps cool. He does not lose his head, he refuses to become rattled, to fly off in a temper. The man who would control others must be able to control himself. There is something admirable, something inspiring, something soul-stirring about a man who displays coolness and courage under extremely trying circumstances. A good temper is not only a business asset. It is the secret of health. The longer you live, the more you will learn that a disordered temper breeds a disordered body.

For my part, I rather distrust men or concerns that rise up with the speed of rockets. Sudden rises are sometimes followed by equally sudden falls. I have most faith in the individual or enterprise that advances step by step. A mushroom can spring up in a day; an oak takes 50 years or more to reach maturity. Mushrooms don't last; oaks do. The real cause for an enormous number of business failures is premature over-expansion, attempting to gallop before learning to creep. Sudden successes often invite sudden reverses.

Many concerns now make part or the whole of their dividends from by-products that formerly went to waste. How do we, as individuals, utilize our principal by-product? Our principal by-product is, of course, our leisure time. Many years of observation forces the conclusion that a man's success or failure in life is determined as much by how he acts during his leisure as by how he acts during his work hours. Tell me how a young man spends his evenings and I will tell you how he is likely to spend the latter part of his life.

When the worms are scarce, what does a hen do? Does she stop scratching? She does not. She scratches all the harder. A lot of businessmen have been showing less sense than a hen since orders became scarce. They have laid off salesmen; they have stopped or reduced their advertising; they have simply resigned themselves to inaction and, of course, to pessimism. If a hen knows enough to scratch all the harder when the worms are scarce, surely businessmen ... ought to have gumption enough to scratch all the harder for business.

Henry Ward Beecher, so the story goes, was once asked by a young preacher how he could keep his congregation wide awake and attentive during his sermons. Beecher replied that he always had a man watch for sleepers, with instructions, as soon as he saw anyone start nodding or dozing, to hasten to the pulpit and wake up the preacher. Aren't you and I usually less sensible? Would we not be inclined to have the watcher wake up not ourselves but the fellows caught sleeping? In other words, aren't we disposed always to blame others?

Happiness is normally the prime search of every rational human being. One way to derive increasing happiness during the year we have just entered is to strive diligently to promote the happiness of others, to think of them first, yourself second. Happiness is the greatest tonic, the greatest elixir, of all. Worry is among the worst poisons. One sensible New Year resolution: I will do my utmost to have consideration for others, to exercise usefulness, to radiate happiness, to conquer worrying over things I cannot possibly remedy.

Inflationary trends are under way. Wage increases, through strikes or threatened strikes, are rampant. Government expenditures are ballooning ominously. Hoarding has contributed unconscionably to price-boosting. The Government should institute measures calculated to arrest inflation. America's commitments are already so mountainous, international and domestic, that the pruning knife should be applied. You and I, all American taxpayers, don't possess limitless resources-our pockets are not bottomless. Curb inflation at every turn!

Which class is happiest, the rich, the middle class or the poor? A very successful executive of a large organization touches upon this vital subject in a long letter to all his salesmen. He uses as his text a passage from Robinson Crusoe which included this: ""My Father bid me observe it, and I should always find that the calamities of life were shared among the upper and lower part of mankind; but that the middle station had the fewest disasters, and were not exposed to so many vicissitudes as the higher or lower part of mankind.

Many men who do creditable things refuse to let it be known. This is a mistake. While we all admire modesty, nevertheless there is a great national need to do everything possible to bring home to the rank and file of the people that all employers and all wealthy men are not grinding, mercenary, selfish skinflints, but that many of them take delight in doing helpful things for others ... Shortcomings of employers are constantly paraded. Why not let the public become acquainted with the better side which most present-day employers possess?

Optimism is a tonic. Pessimism is poison. Admittedly, every businessman must be realistic. He must gather facts, analyze them candidly and strive to draw logical conclusions, whether favorable or unfavorable. He must not engage in self-delusion. He must not view everything through rose-colored glasses. Granting this, the incontestable truth is that America has been built up by optimists, not by pessimists, but by men possessing courage, confidence in the nation's destiny, by men willing to adventure to shoulder risks terrifying to the timid.

What one thing does the world need most today-apart, that is, from the all-inclusive thing we call righteousness? Aren't you inclined to agree that what this old world needs is just the art of being kind? Every time I visit a factory or any other large business concern, I find myself trying to diagnose whether the atmosphere is one of kindliness or the reverse. And somehow, if there is palpably lacking that spirit of kindness, the owners ... have fallen short of achieving 24-carat success no matter how imposing the financial balance sheet may be.

Is America becoming decadent? Do we no longer regard our promises and pledges as sacred? ... We promised to make peace with Germany only in conjunction with the Allies; but we brought forward a separate peace, demanding for ourselves all the advantages of the Treaty of Versailles but rejecting all the responsibilities embodied in the Treaty. It was America's President who induced Europe to form a League of Nations; and then America was the first country that refused to joint it.... If these are not the symptoms of national decadency, what are they?

It is a great mistake for presidents and other leading executives of organizations having branches throughout the country to chain themselves to their desks at headquarters and send out rigid instructions to those in charge of distant branches and offices. Because a man sits in a palatial office in New York or Chicago or Philadelphia or Detroit and draws a big salary, it does not necessarily follow that he knows better than the man on the spot what ought to be done.... Paul, Caesar, Napoleon did not merely sit at home and issue long-range instructions.

The British have their own conception of what constitutes the typical American. He must have a flavor of the Wild West about him. He must do spectacular things. He must not be punctilious about dignity, decorum and other refinements characteristic of the real British gentleman. The Yankee pictured by the Briton must be a bustler. If he is occasionally flagrantly indiscreet in speech and action, then he is so much more surely stamped the genuine article. The most typical American the British ever set their eyes on was, in their judgment, Theodore Roosevelt.

Henry Ford has several times sneered at unproductive stockholders.... Well, now. Let's see. Who made Henry Ford's own automobile company possible? The stockholders who originally advanced money to him. Who makes it possible for you and me to be carried to and from business by train or street car? Stockholders.... Who made our vast telephone and telegraph service possible? Stockholders.... Were stockholders all over the country to withdraw their capital from the enterprises in which they are invested, there would be a panic ... on a scale never before known.

Are soft-hearted people handicapped in business? You have heard a businessman say of someone else, He's all right, but he's too soft-hearted.... To be soft-hearted may be handicapping, in a sense. But on the whole, a soft heart is to be preferred to a hard heart. Hard-hearted, severe, dominating giants sometimes manage to get further and to amass more money. But they get less genuine joy out of life.... It is the hard-boiled employer, not the soft-hearted species, that incites most of our strikes and does most to endanger the harmonious progress of democracy.

Whenever calamity howlers shake their heads and impress upon you that this, that, and the next dire catastrophe is to befall this nation or the nations of the world-such as, for example, that exhaustion of the world's oil supply will bring all transportation and machinery to a standstill through lack of lubrication, or that exhaustion of the earth's stores of coal will make life unlivable in these cold climates-just smile and reply that the worst troubles of all are those that never happen [and] that you prefer not to cross shaky bridges until you come to them.

Managing the other fellow's business is a fascinating game. Trade unionists all over the country have pronounced ideas for the reform of Wall Street banks; and Wall Street bankers are not far behind in giving plans for the tremendous improvement of trade union policies. Wholesalers have schemes for improving the retailer; the retailer knows just what is wrong in the conduct of wholesale business-and we might go through a long list.... Yet for some reason the classes that ought to be helped keep on stubbornly clinging to their own method of running their affairs.

I have known not a few men who, after reaching the summits of business success, found themselves miserable on attaining retirement age. They were so exclusively engrossed in their day-to-day affairs that they had no time for friend-making.... They may flatter themselves that their unrelaxing concentration on business constitutes patriotism of the highest order. They may tell themselves that the existing emergency will pass, and that they can then adopt different, more sociable, more friendly habits. [But] such a day is little likely to come for such individuals.

It is easier to start taxes than to stop them. A tax an inch long can easily become a yard long. That has been the history of the income tax. Would not the sales tax be likely to have a similar history [in the U.S.]? ... Canadian newspapers report that an increase in the sales tax threatens to drive the Mackenzie King administration out of office. Canada began with a sales tax of 2%.... Starting this month the tax is 6%. The burden, in other words, has already been increased 200% ... What the U.S. needs is not new taxes, is not more taxes, but fewer and lower taxes.

A certain ultra-dignified gentleman of unusual prominence carried himself so stiffly that nobody felt free to call him by his first name. He quarreled with a friend of earlier days and from then on the two never spoke. The day the friend died an associate found the ultra-dignified gentleman staring through the window. When he came out of his reverie, he soliloquized with a sigh, ""He was the last to call me John."" Is any man really entitled to regard himself a success who has failed to inspire at least a goodly number of fellow mortals to greet him by his first name?

Timing is everything. Tell me how a young man spends his evenings and I will tell you how far he is likely to go in the world. The popular notion is that a youth's progress depends upon how he acts during his working hours. It doesn't. It depends far more upon how he utilizes his leisure...If he spends it in harmless idleness, he is likely to be kept on the payroll, but that will be about all. If he diligently utilizes his own time...to fit himself for more responsible duties, then the greater responsibilities - and greater rewards - are almost certain to come to him.

New Year, the season for changes in positions and advances in salaries, approaches. If you have in your employ some who deserve more salary, do not compel them to go through the unpleasant ordeal of asking a raise, but, rather, voluntarily increase their remuneration. A raise that comes from the boss without asking is worth a lot more than one that has to be gouged out of him. Is it not true that a great many employers who would not dream of overcharging their customers have no qualms whatever about underpaying their employees if the latter will submit without protest?

It can be set down as a broad, general principle that we cannot indulge in idleness and abundance during both the first and second half of our life. Study, application, industry, enthusiasm while we are young usually enable us to enjoy life when we grow older. But unless we toil and strive and earn all we can in the first half, the second half of our life is liable to bring disappointment, discomfort, distress. The time to put forth effort is when we are most able to do it, namely, in the years of our greatest strength. The law of compensation hasn't ceased to function.

A big business man was telling Henry Ford about a coach driver of super-expertness with his whip. The driver was telling how he could flick a fly off his horse's ear with his whip-and, a fly alighting just then, he promptly did so. Next he spied a grasshopper beside the road, and he flicked it off with equal dexterity. A little further along the road the passenger noticed an insect on a bush, and nudged the driver to get him. Not on your life, replied the master of the whip. That there insect is a hornet sitting on his nest with an organization behind him. I leave him alone.

With all thy getting, get understanding, is the banner under which these Forbes editorials have appeared since the first issue of the publication. We have no illusions about what great wealth can do and what it cannot do. We believe in the worthwhileness of striving by all worthy means to attain success and to attain wealth. Simply because we are convinced that no amount of money is worth the sacrifice of one's better instincts, of one's self-respect-of one's soul, if you wish-simply because we are convinced that riches not gained legitimately and decently are not worth having.

Uncertainty hurts business. It annoys individuals. Why keep the whole country, including business and individuals, in uncertainty over the extent of the tax burdens to be placed upon us? How many of those who voted for Calvin Coolidge imagined for a moment that would do nothing to bring about tax relief before 1926?.... But if the Administration persists in opposing a special session then it will inevitably be 1926 before action is taken.... Coolidge and Congress should ease our minds and grease our activities by reforming and reducing taxation as soon as feasible after March 4.

Employers, have you ever stopped to reckon what the goodwill of your workers is worth? ... In most large concerns it would be worth more in dollars and cents to have the goodwill of the working force than of those on the outside. It has been repeatedly demonstrated that the average working force is capable of increasing its production 25% or more whenever the workers fell so inclined. Workers animated by ill will cannot possibly give results equal to those of workers animated by goodwill. The tragic fact appears to be that a tremendous number of working forces are not so animated.

Vacations for wage earners have proved both popular with workers and profitable for employers. Unfortunately, the majority of large employers have not yet followed the example set by a number of progressive corporations. I don't know of a single company that has abandoned vacations for wage earners after having tried the experiment. But I do know many that are delighted with the fruits they have gathered. Under some of the plans vacations with pay must be earned by good behavior, punctuality, etc.... The best results have come where the treatment has been regarded as most liberal.

The most famous self-made man in the world today is our own Edison. Talk with Mr. Edison and he will tell you he owes much if not most of his success to omnivorous reading. Forbes is one of his favorite publications. How closely he reads it can be gathered from a letter just received from him in which he asks the editor to forward a long analytical letter to the writer of a series of articles which contained two figures Mr. Edison questions, and he wants to know exactly on what authority or investigation they were based. Both letters were the product of Mr. Edison and were signed by him.

Ugliness, squalor are breeding grounds for revolution. Beauty is conducive to tranquillity, happiness. Beautifying of homes and places of worship began with the dawn of civilization. Beautifying of workplaces is only in its infancy. Yet, since men normally spend more than half of their waking hours at work, surely it is important that adequate attention be devoted to elevating their working environment, whether office or factory, foundry or machine shop, mine or warehouse. Beautiful surroundings subtly encourage beautiful living. Drab surroundings, bad air, bad light, evoke bad reactions.

Accuse American businessmen of being responsible for radicalism and they would indignantly deny the accusation. Yet, in one fundamental sense, they are responsible. They are responsible in the sense that they have utterly neglected to take part in the work and the organization which precede the choosing of candidates for political office. Local political organizations all over the land are conducted and controlled, as a rule, by politicians.... Businessmen have shirked such responsibilities, leaving an untrammeled field to others less capable of carrying on the administration of government.

The more I move among workers and factories and other plants, the stronger I become convinced that it is advisable to have as [a company] president a practical man, preferably one who has risen from the very bottom of the ladder. Workmen, I find, have far more respect for such men than for collar-and-cuff executives knowing little or nothing about the different kinds of work which have to be done by the workers. Wherever circumstances call for placing a financier or lawyer or a papa's son at the head of a large organization, he should be made chairman or some other title, but not president.

A young financial writer once brought ridicule upon himself by stating that a certain company had nothing to commend it except excellent earnings. Well, there are companies whose earnings are excellent but whose stocks I would never recommend. In selecting investments, I attach prime importance to the men behind them. I'd rather buy brains and character than earnings. Earnings can be good one year and poor the next. But if you put your money into securities run by men combining conspicuous brains and unimpeachable character, the likelihood is that the financial results will prove satisfactory.

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