Starting a company and being a founder is really hard, and most companies fail. You really have to have a deep commitment and belief in it and be willing to see it through many ups and downs.

Why do investors seem to care about 'billion dollar exits?' Historically, top venture funds have driven returns from their ownership in just a few companies in a given fund of many companies.

Having been a venture-backed CEO, and having an established background in working with consumer-focused companies, I've built a strong network of entrepreneurs and people who can help startups.

Some investors may grumble about entrepreneurs wanting 'unicorn valuations.' But let's be honest: most investors want them, too, and are supporting the massive capitalization of these companies.

Seed stage is an investment area that is really important for early stage startups. It feels like there is a need for trusted, experienced people to work with and to guide startups at this level.

Each major wave of technology innovation has given rise to one or more super-unicorns - companies that could change your life to work at or invest in if you're not lucky/genius enough to be a co-founder.

When I go visit my mom in the retirement community where my parents live, she has a bunch of friends, and she will say, 'These neighbors I play bridge with have a son with an idea,' and it goes from there.

If someone was having some surgery that was going to put them out for three months, it's something you should consider, with a man or a woman. What is the impact of having the C.E.O. or visionary out for three months?

It's awesome that you have a female CFO and a female GC, but if you look at the investing partners, and it's 15 dudes, I do think those people are going to get left behind if they don't get with where the world is going.

The question for Dropbox is whether, when they run out of private sources for funding, they will be able to maintain that valuation when they go to public sources for funding and their valuation is set on the public markets.

We used to tie-dye T-shirts and sell them to classmates. We used to make egg rolls and sell them at street fairs. I worked at the mall. My parents probably spent more money on the gas driving me to different jobs than I made.

There needs to be more deliberate effort on the part of folks at VC firms to bring in a more diverse team of talent. You have to make a more concerted effort to bring in people who are different and who may not be in your network.

Starbucks did this magical thing where it took a product that people didn't really care that much about and made it this treat. It makes you feel better about your day and gives you a chance to reflect, makes you feel a little special.

Spend the first six to 12 months building a great product or service that people love, rather than chasing investors. When the time comes to engage investors, you will be meeting them from a position of strength. This makes all the difference.

When I was growing up, I had lots of smart classmates that were girls, but none of us were really pushed into math or computers or anything like that. Girls took AP history and AP English and AP European history. And boys took calculus and physics.

If you're looking to grow your user base, is there a best way to cost-effectively attract valuable users? I'm increasingly convinced the best way is by harnessing a concept called social proof, a relatively untapped gold mine in the age of the social web.

I did not grow up thinking that I wanted to be an engineer. I had read some articles about girls becoming increasingly scientifically illiterate and that girls lacked confidence in their capabilities when it came to quantitative skills. And I just thought that was kind of wrong.

The reality is that in a tech environment that is 90 percent to 100 percent male, it's not super-encouraging for females to be successful. It's just a lot of things that contribute to that: things that people do or things that people say that they may not realize have unintended consequences.

I played with different words like 'home run,' 'megahit,' and they just all sounded kind of 'blah.' So I put in 'unicorn' because they are - these are very rare companies in the sense that there are thousands of startups in tech every year, and only a handful will wind up becoming a unicorn company. They're really rare.

Consider the social proof of a line of people standing behind a velvet rope, waiting to get into a club. The line makes most people walking by want to find out what's worth the wait. The digital equivalent of the velvet rope helped build viral growth for initially invite-only launches like Gmail, Gilt Groupe, Spotify, and Turntable.fm.

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